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[03/06/15 - 08:40 AM]
Thursday's Broadcast Ratings: ABC, CBS Split the Demo Crown
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night (3/5/15):

CBS (10.900 million viewers, #1; adults 18-49: 2.5, #T1) was the most-watched network on Thursday with its mix of "The Big Bang Theory" (17.877 million viewers, #1; adults 18-49: 4.7, #1), "The Odd Couple" (12.474 million viewers, #2; adults 18-49: 3.0, #T2), a repeat "The Big Bang Theory" (10.475 million viewers, #3; adults 18-49: 2.4, #T4), "Mom" (9.545 million viewers, #5; adults 18-49: 2.2, #6) and "Elementary" (7.516 million viewers, #10; adults 18-49: 1.3, #10).

ABC (8.690 million viewers, #2; adults 18-49: 2.5, #T1) however shared in the top demo honors with new episodes of "Grey's Anatomy" (8.081 million viewers, #8; adults 18-49: 2.4, #T4), "Scandal" (9.569 million viewers, #4; adults 18-49: 3.0, #T2) and the premiere of "American Crime" (8.418 million viewers, #7; adults 18-49: 2.0, #8).

Next up was FOX (6.632 million viewers, #3; adults 18-49: 1.6, #3) with fresh installments of "American Idol" (9.336 million viewers, #6; adults 18-49: 2.1, #7) and "Backstrom" (3.928 million viewers, #11; adults 18-49: 1.0, #11).

Meanwhile, NBC (5.077 million viewers, #4; adults 18-49: 1.1, #4) served up originals from "The Slap" (3.867 million viewers, #12; adults 18-49: 0.8, #T12), "The Blacklist" (8.002 million viewers, #9; adults 18-49: 1.7, #9) and "Allegiance" (3.362 million viewers, #13; adults 18-49: 0.8, #T12).

And finally, repeats of "The Vampire Diaries" (0.704 million viewers, #14; adults 18-49: 0.2, #T14) and "Supernatural" (0.604 million viewers, #15; adults 18-49: 0.2, #T14) closed out the evening on The CW (0.654 million viewers, #5; adults 18-49: 0.2, #5). In the netlet's target demo (women 18-34), "Diaries" delivered a 0.2 rating at 8:00/7:00c and "Supernatural" a 0.2 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+14.29% - The Slap
+11.11% - Backstrom
+9.09% - Grey's Anatomy
+7.14% - The Odd Couple
+4.76% - Mom
+4.44% - The Big Bang Theory
0.00% - American Idol
0.00% - Allegiance
-5.56% - The Blacklist
-6.25% - Scandal (vs. 2/19/15)
-13.33% - Elementary (vs. 2/19/15)

Year-to-year changes (adults 18-49):
+200.00% - Grey's Anatomy (vs. Once Upon a Time in Wonderland)
+54.55% - The Blacklist (vs. Hollywood Game Night)
+29.41% - Mom (vs. The Crazy Ones)
+25.00% - Backstrom (vs. Rake)
+15.38% - Scandal (vs. Grey's Anatomy)
0.00% - The Odd Couple (vs. The Millers)
-4.55% - American Idol
-9.62% - The Big Bang Theory
-23.53% - Elementary
-27.27% - The Slap (vs. Community/Parks & Recreation)
-28.57% - American Crime (vs. Scandal)
-33.33% - Allegiance (vs. Parenthood)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; CBS's "Late Show with David Letterman," 2.1/6 with an encore; and ABC's "Jimmy Kimmel Live," 2.5/7.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "Late Show," 0.5/2 with an encore; and "Jimmy Kimmel Live," 1.0/5.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.7/5 in metered-market households and a 0.7/4 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/6/14):

CBS (10.690 million viewers, #1; adults 18-49: 2.7, #1) was the top draw for the second week in a row with its mix of "The Big Bang Theory" (17.911 million viewers, #1; adults 18-49: 5.2, #1), "The Millers" (11.779 million viewers, #2; adults 18-49: 3.0, #2), "Two and a Half Men" (10.452 million viewers, #3; adults 18-49: 2.7, #4), "The Crazy Ones" (7.057 million viewers, #8; adults 18-49: 1.7, #T7) and "Elementary" (8.469 million viewers, #5; adults 18-49: 1.7, #T7).

ABC (6.579 million viewers, #3; adults 18-49: 2.1, #2) then took home the silver with the return of "Once Upon a Time in Wonderland" (3.140 million viewers, #12; adults 18-49: 0.8, #T14) alongside new episodes of "Grey's Anatomy" (8.170 million viewers, #7; adults 18-49: 2.6, #5) and "Scandal" (8.426 million viewers, #6; adults 18-49: 2.8, #3).

Next up was FOX (6.642 million viewers, #2; adults 18-49: 1.5, #3) with a new "American Idol" (9.706 million viewers, #4; adults 18-49: 2.2, #6) and the Friday-bound "Rake" (3.578 million viewers, #10; adults 18-49: 0.8, #T14).

Meanwhile, NBC (3.323 million viewers, #4; adults 18-49: 1.1, #4) offered up originals from "Community" (2.787 million viewers, #14; adults 18-49: 1.0, #T12), "Parks & Recreation" (2.890 million viewers, #13; adults 18-49: 1.2, #T9), "Hollywood Game Night" (3.330 million viewers, #11; adults 18-49: 1.1, #11) and "Parenthood" (3.801 million viewers, #9; adults 18-49: 1.2, #T9).

And finally, fresh installments of "The Vampire Diaries" (2.182 million viewers, #15; adults 18-49: 1.0, #T12) and "Reign" (1.765 million viewers, #16; adults 18-49: 0.7, #16) on The CW (1.974 million viewers, #5; adults 18-49: 0.8, #5) closed out the night. In the netlet's target demo (women 18-34), "Diaries" delivered a 1.4 rating at 8:00/7:00c and "Reign" a 1.0 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+40.00% - Reign
+20.00% - Parks & Recreation
+11.11% - The Vampire Diaries
+9.09% - Parenthood
+8.00% - Two and a Half Men
+7.14% - The Millers
+6.25% - Elementary
+6.12% - The Big Bang Theory
0.00% - Community
0.00% - Rake
-4.35% - American Idol
-8.33% - Hollywood Game Night
-10.53% - The Crazy Ones
-11.11% - Once Upon a Time in Wonderland (vs. 12/12/13)
-13.33% - Grey's Anatomy
-15.15% - Scandal

Year-to-year changes (adults 18-49):
+180.00% - Scandal (vs. Scandal (Repeat))
+150.00% - The Vampire Diaries (vs. The Vampire Diaries (Repeat))
+136.36% - Grey's Anatomy (vs. Grey's Anatomy (Repeat))
+133.33% - Reign (vs. Beauty and the Beast (Repeat))
+20.00% - Parks & Recreation (vs. Parks & Recreation (Repeat))
+20.00% - Parenthood (vs. Law & Order: Special Victims Unit (Repeat))
+10.00% - Hollywood Game Night (vs. The Office (Repeat)/1600 Penn)
+6.25% - Elementary (vs. Elementary (Repeat))
-3.57% - Two and a Half Men (vs. Person of Interest)
-3.70% - The Big Bang Theory
-23.08% - The Millers (vs. Two and a Half Men)
-33.33% - Once Upon a Time in Wonderland (vs. Shark Tank (Repeat))
-33.33% - Community (vs. Community (Repeat))
-37.14% - American Idol
-39.29% - The Crazy Ones (vs. Person of Interest)
-68.00% - Rake (vs. Glee)

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.2/9; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.2/6.

·In the 25 markets with Local People Meters, adult 18-49 results were: "Tonight," 1.3/6; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.6/6 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.7/5 in 18-49) topped "Late Late Show" (0.2/2).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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