VIEWERS FEASTED ON HALLMARK CHANNEL'S THANKSGIVING WEEKEND EVENT, ELEVATING THE NETWORK TO BE THE MOST WATCHED AMONG W25-54 AND TOP-RATED AMONG W25-54 AND HOUSEHOLDS FOR THE ENTIRE WEEK
5 Original Movies Averaged a 3.2 HH Rating and 3.9 Million Total Viewers
Hallmark Channel's supersized serving of holiday programming over Thanksgiving was a resounding success, making the network the most watched and highest-rated network in Prime Time and Total Day for the entire week (November 23-29, 2015) among W25-54, as well as #2 among household rating (behind ESPN). Last week also became Hallmark Channel's highest week ever among HH rating and delivery as well as all key demographic delivery. Additionally, The 5 new original movie premieres that aired Wednesday, November 25 through Sunday, November 29 as part of the network's inaugural Thanksgiving Weekend Event, averaged a 3.2 HH rating and 3.9 million total viewers. The stunt also engaged viewers on social media, with Crown Media Family Networks airing the top five most Tweeted original movie premieres in Prime Time for the week across cable and broadcast.
"This year, we doubled down on our programming efforts and rolled out original holiday premieres for 5 consecutive nights, beginning on the Wednesday before Thanksgiving," said Michelle Vicary, executive vice president, programming & network publicity, Crown Media Family Networks. "The Thanksgiving Weekend Event brought Countdown to Christmas to a whole new level by providing more of what our audience wants during this pivotal time of year, offering the seasonal, family-friendly entertainment that is widely absent on cable."
The Wednesday, November 25th premiere of Once Upon a Holiday debuted to a 2.6 HH rating and 3.1 million total viewers, becoming the 2nd highest-rated program of the day. Additionally, Once Upon a Holiday elevated Hallmark Channel to be the #1 rated network among HHs in Prime Time. In its 8pm time period, the premiere made Hallmark Channel the top-rated and most-watched network among HHs, W25-54 and total viewers.
12 Gifts of Christmas, which premiered on Thanksgiving Day, averaged a 2.5 HH rating and 3.1 million total viewers, claiming the highest-rated and most-watched cable program of the day. In its 8pm time period, the film catapulted Hallmark Channel to be the highest-rated and most-watched network among HHs, W18-49, W25-54, A25-54 and total viewers.
The Friday, November 27th premiere of Crown for Christmas drew a 3.5 HH rating and 4.3 million total viewers boosting Hallmark Channel to be the #1 rated cable network in both Prime Time and Total Day among W25-54. During its 8pm premiere, Crown for Christmas elevated Hallmark Channel to be the highest-rated and most-watched network among W18-49 and W25-54.
A Christmas Detour secured a 3.9 HH rating and 4.8 million total viewers, becoming the highest-rated and most-watched Hallmark Channel telecast of 2015-to-date. The premiere boosted Hallmark Channel to be the top-rated cable network in Prime Time among HHs and W25-54. In its 8pm debut, the Saturday, November 28th premiere also elevated the network to be #1 among HH, W25-54, and total viewer rating and delivery. Moreover, A Christmas Detour was the #1 Tweeted original movie premiere for the week across broadcast and cable, becoming the network's most social original movie premiere of 2015-to-date among Tweets (12,189) and Unique Authors (2,614).
Rounding out the stunt, the Sunday, November 29th premiere of Angel of Christmas delivered a 2.8 HH rating and 3.3 million total viewers. The debut boosted the network to be the top-rated for the entire day among HHs and W25-54.
The Sunday, November 29th original premiere of The Christmas Note on Hallmark Movies & Mysteries averaged a 1.3 HH rating and 1 million total viewers, becoming the network's 2nd most-watched premiere among HHs, total viewers, and W25-54. Additionally, the program is the network's most-watched original premiere of 2015-to-date as well as the 2nd most-watched original premiere of all time among A25-54 and total viewers.
Hallmark Channel's Countdown to Christmas continues this weekend with the original premiere of Just in Time for Christmas on Saturday, December 5th at 8/7c and Karen Kingsbury's The Bridge on Sunday, December 6th at 8/7c. Hallmark Movies & Mysteries' Most Wonderful Movies of Christmas also continues with the original premiere of The Magic Stocking on December 6th at 9/8c.
Source: Nielsen, November 23-November 29, 2015; Nielsen Social Guide Twitter TV Ratings, 11/23-11/29/15.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Good Witch and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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