"THE WIZ LIVE!" BREAKS RECORD FOR MOST SOCIAL LIVE PROGRAM SINCE OCTOBER 2011
NBC's High-Rated Telecast Draws Raves From Celebrities and Includes Huge Cast Support Before and During Show on Facebook, Twitter
UNIVERSAL CITY, Calif. - Dec. 4, 2015 - Generating 1.6 million tweets and 129 million impressions, "The Wiz Live!" was the most social live special program since Nielsen Social began tracking Twitter TV activity in October 2011 (excluding sports, award shows and political events).
With 279K unique authors, "The Wiz Live!" is NBC's second-highest ranking, trailing only "SNL's 40th Anniversary" special from earlier this year. "The Wiz Live!" trended throughout the day on Facebook, Twitter and Instagram.
Leading up to and during the broadcast, celebrity and social influencers endorsed and commented on the special, including Tyler Perry, Anna Kendrick, Jesse Tyler Ferguson, Gabourey Sidibe, Kristin Chenoweth, Rashida Jones, Shonda Rhimes, Glozell, Oprah, Ellen DeGeneres, Kerry Washington, Pink, Carrie Underwood, Jennifer Lopez, Zendaya, Rita Ora and more.
NBC engaged with fans and social influencers with targeted social media platform activations on Facebook and Twitter. On Facebook, a "check-in" feature with a custom Yellow Brick Road icon was created when updating your status to "watching The Wiz Live." A Twitter Moment, with support from @TwitterMusic and @TwitterTV, featured highlights and conversations surrounding "The Wiz Live!" and #TheWiz.
At an average of 5.9 tweets per unique author, the special drew a very vocal user base, which enjoyed sharing and posting countless memes, Vines, and GIFs, as evidenced by the list of most-retweeted posts.
Other social activations included cast support with posting behind-the-scenes photos during rehearsals and live show, sharing tune-in videos and social art. Mary J. Blige, Common, Queen Latifah and Amber Riley shared content right before and after their stage performances during the live show. Facebook Q&A's were held with Ne-Yo, Elijah Kelley and Amber Riley.
NBC Entertainment Digital
The Emmy Award-winning digital team oversees NBC's Late Night, Primetime and Daytime initiatives across all digital platforms and is the leading mobile and online destination for television and interactive entertainment. Producing both derivative and web-exclusive programming and building digital products; the team extends the broadcast experience through key collaborations with partners and targeted social outreach via its robust social platforms. For full episodes visit nbc.com or get the NBC app. You can find us at @NBC on Twitter, /NBC on Facebook and @NBCTV on Instagram