or


[12/04/15 - 04:38 PM]
"The Wiz Live!" Breaks Record for Most Social Live Program Since October 2011
NBC further spins the numbers for Thursday, December 3.

[via press release from NBC]

"THE WIZ LIVE!" BREAKS RECORD FOR MOST SOCIAL LIVE PROGRAM SINCE OCTOBER 2011

NBC's High-Rated Telecast Draws Raves From Celebrities and Includes Huge Cast Support Before and During Show on Facebook, Twitter

UNIVERSAL CITY, Calif. - Dec. 4, 2015 - Generating 1.6 million tweets and 129 million impressions, "The Wiz Live!" was the most social live special program since Nielsen Social began tracking Twitter TV activity in October 2011 (excluding sports, award shows and political events).

With 279K unique authors, "The Wiz Live!" is NBC's second-highest ranking, trailing only "SNL's 40th Anniversary" special from earlier this year. "The Wiz Live!" trended throughout the day on Facebook, Twitter and Instagram.

Leading up to and during the broadcast, celebrity and social influencers endorsed and commented on the special, including Tyler Perry, Anna Kendrick, Jesse Tyler Ferguson, Gabourey Sidibe, Kristin Chenoweth, Rashida Jones, Shonda Rhimes, Glozell, Oprah, Ellen DeGeneres, Kerry Washington, Pink, Carrie Underwood, Jennifer Lopez, Zendaya, Rita Ora and more.

NBC engaged with fans and social influencers with targeted social media platform activations on Facebook and Twitter. On Facebook, a "check-in" feature with a custom Yellow Brick Road icon was created when updating your status to "watching The Wiz Live." A Twitter Moment, with support from @TwitterMusic and @TwitterTV, featured highlights and conversations surrounding "The Wiz Live!" and #TheWiz.

At an average of 5.9 tweets per unique author, the special drew a very vocal user base, which enjoyed sharing and posting countless memes, Vines, and GIFs, as evidenced by the list of most-retweeted posts.

Other social activations included cast support with posting behind-the-scenes photos during rehearsals and live show, sharing tune-in videos and social art. Mary J. Blige, Common, Queen Latifah and Amber Riley shared content right before and after their stage performances during the live show. Facebook Q&A's were held with Ne-Yo, Elijah Kelley and Amber Riley.

NBC Entertainment Digital

The Emmy Award-winning digital team oversees NBC's Late Night, Primetime and Daytime initiatives across all digital platforms and is the leading mobile and online destination for television and interactive entertainment. Producing both derivative and web-exclusive programming and building digital products; the team extends the broadcast experience through key collaborations with partners and targeted social outreach via its robust social platforms. For full episodes visit nbc.com or get the NBC app. You can find us at @NBC on Twitter, /NBC on Facebook and @NBCTV on Instagram





  [december 2015]  
S
M
T
W
T
F
S
  


· WIZ LIVE!, THE (NBC)





most recent ratings | view all posts
[11/14/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock takes home top honors among adults 18-49 while CBS is the most-watched network.

[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.

[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.

[11/11/18 - 08:14 AM]
College Football Week 11: ABC and ESPN Air Two Top-Rated Games in Prime-Time
ESPN spins the numbers for Saturday, November 10.

[11/10/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Win Demo Race
The network leads the evening among adults 18-49 while CBS is the most-watched network overall.

[11/09/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Victory
The network takes home top honors in total viewers and adults 18-49.

[11/08/18 - 10:31 AM]
TV One's Autobiographical Series "Uncensored" Claims the #1 Spot on Ad-Supported Cable Among African-American Viewers on Sunday Nights at 10 P.M. ET
TV One further spins the numbers for the month of October.

[11/08/18 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Demo Crown in Tight Race
The "Empire"-fueled network edges NBC for the top spot among adults 18-49.

[11/07/18 - 09:11 AM]
Tuesday's Broadcast Ratings: NBC Tops Election Night in Viewers, Demos
The Peacock's full night of coverage holds off ABC and CBS in both categories.

[11/07/18 - 08:12 AM]
A Live "The Late Show with Stephen Colbert" Beat Closest Competition by 17% on Tuesday
CBS spins the late-night numbers for Tuesday, November 6.

[11/07/18 - 07:52 AM]
Airing Live on Election Night, ABC's "Jimmy Kimmel Live!" Hits 5-Month Highs
ABC spins the late-night numbers for Tuesday, November 6.

[11/06/18 - 08:15 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Top Charts in Viewers, Demos
The Peacock takes home victories in both categories last night.

[11/05/18 - 11:00 AM]
Freeform's Newly-Expanded "31 Nights of Halloween" Delivers the Network's Most-Watched October in 3 Years
Freeform further spins the numbers for the month to date.