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[01/03/16 - 08:45 AM]
NBC Wins Saturday Night Among the Big 4, With a Season-High "Dateline Mystery" and "SNL Vintage"
NBC spins the numbers for Saturday, January 2.
[via press release from NBC]

NBC WINS SATURDAY NIGHT AMONG THE BIG 4, WITH A SEASON-HIGH "DATELINE MYSTERY" AND "SNL VINTAGE" RANKING #1-2 AMONG PRIMETIME SHOWS ON THOSE NETS IN 18-49

AT 11:30 P.M. ET, "SATURDAY NIGHT LIVE" EQUALS ITS HIGH ENCORE DEMO RATING SINCE MAY

Saturday Primetime Results:

NBC wins Saturday night among the Big 4 in every key measure, with a season-high "Dateline Saturday Night Mystery" and "SNL Vintage" ranking as the #1-2 primetime shows of the night on the Big 4 in 18-49.

· "Dateline Saturday Night Mystery" (0.9/3 in 18-49, 4.9 million viewers overall from 8-10 p.m. ET):

· Is the #1 primetime show of the night on the Big 4 networks in adults 18-49, adults 25-54, total viewers and every other key measure (including a tie with "SNL Vintage" in men 25-54).

· Hits a season high in 18-49 and delivers its biggest total-viewer result since the show's season premiere on Oct. 24 (5.1 million).

· Grows versus its prior telecast by +29% in 18-49 (0.9 vs. 0.7 on Nov. 28) and +12% in total viewers (4.903 million vs. 4.380 million).

· Grows from its first half-hour to its fourth by +57% in adults 18-49 (from a 0.7 rating to a 1.1), +50% in adults 25-54 (1.0 to 1.5) and +41% or more than 1.6 million persons in total viewers (4.1 million to 5.7 million).

· "SNL Vintage" (0.8/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET, with an encore of the Dec. 15, 2012 telecast of "Saturday Night Live" hosted by Martin Short with musical guest Paul McCartney):

· Is the #2 primetime show of the night on the Big 4 in 18-49, behind only "Dateline Mystery."

· Wins the hour among ABC, CBS and NBC in adults 18-49, adults 25-54 and other key demos.

· Equals the high "SNL" rebroadcast in this slot since Oct. 3 (0.9).

In Late-Night Metered-Market Household Averages for Saturday night:

· A rebroadcast of "Saturday Night Live," with host Ryan Gosling and musical guest Leon Bridges (2.9/7 in metered-market households, 1.2/5 in adults 18-49 in the local people meters) equaled the show's best 18-49 rating in the local people meters for an encore since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" matched the show's highest rating for a rebroadcast since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

· The "SNL" encore is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the local people meters, topping every primetime show on those networks in that key measure.

· Note that "SNL" adds significant viewership via time-shifting, growing by +49% this season going from "live plus same day" to "live plus seven day" ratings in national adult 18-49 results (from a 1.83 rating to a 2.73), and by +2.2 million viewers overall (6.2 million to 8.4 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)




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