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[01/03/16 - 08:50 AM]
Saturday's Broadcast Ratings: NBC, "Dateline" Top Charts in Viewers, Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (1/2/16):

NBC (4.310 million viewers, #1; adults 18-49: 0.8, #1) was the top draw on Saturday with the return of "Dateline NBC" (4.903 million viewers, #1; adults 18-49: 0.9, #1) and a repeat "Saturday Night Live" (3.124 million viewers, #5; adults 18-49: 0.8, #2).

The silver then CBS (4.057 million viewers, #2; adults 18-49: 0.6, #2) with its encore lineup of "Scorpion" (3.724 million viewers, #4; adults 18-49: 0.5, #6), "NCIS: New Orleans" (4.345 million viewers, #2; adults 18-49: 0.6, #T4) and "48 Hours" (4.103 million viewers, #3; adults 18-49: 0.7, #3).

Next up was ABC (1.966 million viewers, #3; adults 18-49: 0.4, #3) and its marathon of "Galavant" (1.768 million viewers, #7; adults 18-49: 0.3, #T8), another "Galavant" (1.427 million viewers, #10; adults 18-49: 0.3, #T8), more "Galavant" (1.489 million viewers, #9; adults 18-49: 0.4, #7), yet another "Galavant" (1.495 million viewers, #8; adults 18-49: 0.3, #T8) and "20/20 Saturday" (2.809 million viewers, #6; adults 18-49: 0.6, #T4).

And finally, repeats of "Gotham" (0.922 million viewers, #12; adults 18-49: 0.3, #T8) and "Rosewood" (1.020 million viewers, #11; adults 18-49: 0.3, #T8) on FOX (0.971 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· A rebroadcast of "Saturday Night Live," with host Ryan Gosling and musical guest Leon Bridges (2.9/7 in metered-market households, 1.2/5 in adults 18-49 in the local people meters) equaled the show's best 18-49 rating in the local people meters for an encore since May.

· In the 25 markets with local people meters, the 1.2 for last night's "Saturday Night Live" matched the show's highest rating for a rebroadcast since May 30 (1.3/6 with host Cameron Diaz and musical guests Mark Ronson and Bruno Mars).

· The "SNL" encore is the #1 telecast of the night on the Big 4 networks in adults 18-49 in the local people meters, topping every primetime show on those networks in that key measure.

· Note that "SNL" adds significant viewership via time-shifting, growing by +49% this season going from "live plus same day" to "live plus seven day" ratings in national adult 18-49 results (from a 1.83 rating to a 2.73), and by +2.2 million viewers overall (6.2 million to 8.4 million).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/3/15):

NBC (24.028 million viewers, #1; adults 18-49: 7.5, #1) was of course the network to beat on Saturday with its coverage of the "AFC Wild Card Game: Baltimore at Pittsburgh" (24.028 million viewers, #1; adults 18-49: 7.5, #1).

CBS (4.372 million viewers, #2; adults 18-49: 0.7, #2) then was king of the leftovers with repeats of "NCIS: New Orleans" (4.048 million viewers, #4; adults 18-49: 0.4, #T6) an d"Criminal Minds" (4.068 million viewers, #3; adults 18-49: 0.7, #3) plus a new "48 Hours" (5.000 million viewers, #2; adults 18-49: 0.9, #2).

Next up was ABC (2.495 million viewers, #3; adults 18-49: 0.5, #3) with encores of "Hairspray" (2.352 million viewers, #6; adults 18-49: 0.5, #5) and "20/20" (2.783 million viewers, #5; adults 18-49: 0.6, #4).

And finally, repeats of "Bones" (1.785 million viewers, #7; adults 18-49: 0.4, #T6) and "Sleepy Hollow" (0.952 million viewers, #8; adults 18-49: 0.3, #8) closed out the evening for FOX (1.368 million viewers, #4; adults 18-49: 0.4, #4).

In late-night metered market ratings (via NBC's press release):

·An encore telecast of "Saturday Night Live," with host Woody Harrelson and musical guest Kendrick Lamar, averaged a 3.6 rating, 10 share from 12:15-1:45 a.m. ET in household results in the 56 markets metered by Nielsen Media Research and a 1.7/8 in adults 18-49 in the 25 markets with Local People Meters.

·"Saturday Night Live" delivered the show's highest results for an encore telecast in metered-market households and the Local People Meters since the Jan. 11, 2014 rebroadcast (with host Jimmy Fallon and musical guest Justin Timberlake, 3.8/9 in metered-market households and 2.0/8 in 18-49 in the LPMs).

·Note that last night's telecast was delayed by NBC's primetime NFL overrun. "SNL's" actual start time was 12:09 a.m. ET.

·The "Saturday Night Live" encore was the #1 non-sports telecast of the night on the Big 4 in metered-market households and 18-49 in the Local People Meters, ahead of all primetime entertainment programming on those networks.

Source: Nielsen Media Research





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