IN L+7, "DOLLY PARTON'S COAT OF MANY COLORS" GENERATES THE BIGGEST LIFTS EVER GOING FROM L+SD TO L+7 FOR A MOVIE ON THE BROADCAST NETS
In L+7 Nielsen Results, "Dolly Parton's Coat of Many Colors" (2.45 rating in 18-49, 15.900 million viewers overall from 9-11 p.m. ET):
· Grew by +0.61 versus its L+SD 18-49 rating (1.84 to 2.45) and +2.872 million viewers overall (13.028 million to 15.900 million), generating the largest L+7 time-shifted increase ever for a movie on the broadcast networks in primetime, excluding live musicals, in both 18-49 and total viewers.
· Earlier "Coat" had also delivered the largest L+3 time-shifted total-viewer increase ever for a movie on the broadcast networks (+2.548 million in L+3 vs. L+SD.
· Remains the most-watched film on the broadcast networks in L+3 data in more than six years, since March 1, 2009 (16.018 million for "Jesse Stone: Thin Ice"), a span covering 275 movies (theatrical, made-for-TV and direct-to-video films and mini-series aired in primetime on the Big 4 networks, excluding live musicals).
· Excluding sports and live musicals, delivered NBC's top total-viewer result in the time period in six years, since the "ER" finale on April 2, 2009 (17.4 million).
· Is NBC's most-watched scripted telecast since the "SNL 40" special Feb. 15 (26.5 million).
· In adults 18-49, delivered NBC's best movie result, excluding live musicals, in nearly seven years, since part one of "The Last Templar" on Sunday, Jan. 25, 2009 (2.6).