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[01/05/16 - 08:25 AM]
"Superstore" Retains 85% of Its Preview, Which Benefited from a High-Rated "Voice" Lead-In
NBC spins the numbers for Monday, January 4.

[via press release from NBC]

"SUPERSTORE" JUMPS +113% VS. LAST WEEK'S 9 P.M. ORIGINAL

"TELENOVELA" DEBUTS IN ITS REGULAR SLOT UP +117% VS. LAST WEEK'S 9:30 FIRST-RUN

"SUPERSTORE" RETAINS 85% OF ITS PREVIEW, WHICH BENEFITED FROM A HIGH-RATED "VOICE" LEAD-IN; "TELENOVELA" RETAINS 93%

"BIGGEST LOSER" RETAINS 100% OF THE SHOW'S JANUARY 2015 AVERAGE; VERSUS "BACHELOR" COMPETITION LAST NIGHT, PULLS AHEAD OF "THE BACHELOR LIVE" IN THE 10-11 P.M. HOUR

Monday Primetime Results:

"Superstore" (1.7/6 in 18-49, 6.0 million viewers overall from 8-8:30 p.m. ET):

· Jumped +113% versus last week's original telecast at 9 p.m. in 18-49 (1.7 vs. 0.8) and +130% or 3.4 million persons in total viewers (6.028 million vs. 2.622 million).

· Retains 85% of its Nov. 30 preview in 18-49 (1.7 vs. 2.0), which benefited from a high-rated "Voice" lead-in (2.9 from 9:30-10 p.m.).

· Is close to rounding to a 1.8 (currently reporting a 1.74 in these prelim fast-affiliate ratings).

· Will increase with time-shifting: To date, "Superstore" has grown by +22% in L+7 vs. L+SD in 18-49 rating (from a 1.99 to a 2.43) and 1.2 million viewers overall (7.2 million to 8.4 million).

"Telenovela" (1.3/4 in 18-49, 4.5 million viewers overall from 8:30-9 p.m. ET):

· Jumps +117% versus last week's original telecast at 9:30 in 18-49 (1.3 vs. 0.6) and +103% or 2.3 million persons in total viewers (4.540 million vs. 2.234 million).

· Retains 93% of its Dec. 7 preview in 18-49 (1.3 vs. 2.4), which benefited from a high-rated "Voice" lead-in (2.9 from 9:30-10 p.m.).

· Will grow with time-shifting: "Telenovela" has increased by +21% this season in 18-49 rating (from a 1.40 to a 1.69) and 987,000 viewers overall (5.3 million to 6.3 million) going from L+SD to L+7.

· Upscale: Has generated a solid upscale audience, indexing at a 121 among adults 18-49 living in homes with $100K+ incomes

The premiere of "The Biggest Loser 17" (1.2/4 in 18-49, 3.8 million viewers overall from 9-11 p.m. ET):

· Matches its average for the month of January one year ago in 18-49 (1.2 vs. 1.2).

· Facing competition from the season premiere of "The Bachelor," pulls ahead of "The Bachelor Live" in the 10-11 p.m.. hour in 18-49 (1.2 vs. 1.1).

· Tops "The Bachelor Live" by +33% in the 10:30 half-hour in 18-49 (1.2 vs. 0.9).

· Maintains its 1.2 rating in 18-49 through all hour half-hours.

· Finishes within 14% of where the series concluded with its year-ago finale in 18-49 (1.2 vs. 1.4 from 8-10 p.m. on Thursday, Jan. 29, 2015).

· Retains 75% of its prior premiere in 18-49 (1.2 vs. 1.6 from 8-9 p.m. on Thursday, Sept. 11, 2014).

· Retains 92% of last night's 18-49 lead-in from "Superstore."

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.5/6; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.2/2).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Monday primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.





  [january 2016]  
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· BACHELOR, THE (ABC)
· BIGGEST LOSER, THE (USA)
· SUPERSTORE (NBC)
· TELENOVELA (NBC)
· VOICE, THE (NBC)





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