HGTV RANKS AS A TOP FIVE CABLE NET AMONG P25-54 AUDIENCES THE WEEK OF JANUARY 4
New York [For Immediate Release - January 12, 2016] HGTV rang in 2016 by shattering new ratings records during the first week of January. More than 23 million total viewers tuned in to HGTV in prime time the week of January 4 - making HGTV a top 5 cable network that week. The strong viewership led the network to achieve its highest-rated week ever among M25-54 viewers in prime time (M-Su 8P-12A) and helped deliver the second highest-rated prime time week in HGTV history among P25-54 at .62. HGTV also ranked as the #1 cable network among upscale P25-54 and upscale W25-54 in primetime, and ranked as the #2 cable network among W25-54 prime ratings.
Program drivers included Fixer Upper and Flip or Flop, which recently delivered the highest-rated premiere telecast of the series on Tuesday, January 7, at 9 p.m. ET/PT.
HGTV finished 2015 with its highest-rated year ever.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).