[01/19/16 - 12:03 PM]
Freeform's "Shadowhunters" Becomes Network's #2 Series Launch Ever in Adults 18-49 and #1 in Men 18-49
Freeform further spins the numbers for Tuesday, January 12.

[via press release from Freeform]

Live + 3 Ratings Highlights for January 12, 2016

"Pretty Little Liars" Delivers Strongest Season Launch in 2 Years in Adults 18-49 and Is the Series' #4 Telecast Ever in Men 18-49; Premiere Generates Nearly 1 Million in Digital Viewing

"Shadowhunters" Surges by Double Digits to Become the Network's #2 Series Debut on Record in Adults 18-49 and #1 Ever in Men 18-49; First Two Episodes Amass 1.6 Million Starts in First Five Days

"Pretty Little Liars"

Based on Live + 3 ratings, "Pretty Little Liars" (8:00 p.m. EST) delivered its strongest season launch since January 2014 in Adults 18-49 (2.0 million/1.6 rating), the series' #4 telecast of all time in Men 18-49 (449,000/0.7 rating) and its #1 telecast ever in Men 25-54 (395,000/0.7 rating). It was also the show's best season premiere since summer 2014 in Total Viewers (3.2 million), Adults 18-34 (1.4 million/2.1 rating) and Viewers 12-34 (2.1 million/2.2 rating). Moreover, across the first five days on digital platforms, the premiere generated nearly 1 million starts (948,000).

· "Pretty Little Liars" spiked by solid double digit margins over Live Same Day across all categories, including adding 1 million Total Viewers (+45% - 3.2 million vs. 2.2 million) and over one half a million Adults 18-49 (+54% - 2.0 million vs. 1.3 million).

"Pretty Little Liars" Social Media Feats:

Winter 2016 Premiere:

· As a reminder, "Pretty Little Liars" was the #1 most social TV show of the day amassing 5.8 million total engagements across Facebook, Instagram, Tumblr and Twitter, outpacing MTV's "Teen Wolf" by +465%. It was also the #1 television series on each of the following social platforms: Facebook (535,673), Instagram (4.2 million) and Twitter (1.1 million).

· Furthermore, in just its first day, the "Pretty Little Liars" Snapchat filter was used over 3.3 million times and on Instagram, the series now owns the two highest days of engagement of any program on the platform over the past year, with 4.2 million engagements on January 12, 2016, and 3.8 million engagements on January 11, 2016.

2015/Historic Social Media Facts:

· #1 scripted show on all TV per Total Engagements with 232.0 million across Facebook, Instagram, Tumblr and Twitter.

· #1 scripted show on Instagram in terms of Total Fans (4 million) and Engagements (143.0 million), gaining more new followers than any other scripted program in 2015.

· Remains the #1 scripted show on Twitter based on Engagements (28.0 million) and remains the holder of the most tweeted cable episode in TV history and of 8 of the Top 10 cable TV series telecasts overall.


Based on Live + 3 ratings, "Shadowhunters" (9:02 p.m. EST) surged by double digits to become Freeform/ABC Family's #2 series premiere on record in Adults 18-49 (1.5 million/1.2 rating) and Adults 25-54 (1.3 million/1.1 rating) - behind only "Switched at Birth" in June 2011 - and its #1 series launch of all time in Men 18-49 (461,000/0.7 rating) and Men 25-54 (476,000/0.8 rating). In addition, "Shadowhunters" was the network's most watched series launch in over 2 years, and overall, ranked among its Top 5 debuts ever in Total Viewers (#5 - 2.7 million), Women 18-49 (#5 - 1.0 million/1.6 rating) and Women 25-54 (#4 - 794,000/1.3 rating).

Across the first five days on digital platforms, "Shadowhunters" has generated over 1.6 million starts combined for the first two episodes (Ep. 101: 779,000; Ep. 102: 859,000).

· Out of the 31 cable drama premieres of the past 12 months, "Shadowhunters" ranks an impressive #4 among Adults 18-34 (774,000/1.1 rating), Women 18-49 (1.0 million/1.6 rating) and Viewers 12-34 (1.2 million/1.3 rating), behind only AMC's "Fear the Walking Dead," "Better Call Saul" and "Into the Badlands," of which the latter two benefited from their "The Walking Dead" lead in.

· "Shadowhunters" grew by robust margins over Live + Same Day across the board, including adding nearly 1 million Total Viewers (+50% - 2.7 million vs. 1.8 million) and one half a million among both Adults 18-49 (+55% -1.5 million vs. 965,000) and Adults 25-54 (1.3 million vs. 788,000).

· On the day of its launch, "Shadowhunters" generated 1.1 million total engagements across Facebook, Instagram, Tumblr and Twitter, ranking as the #2 entertainment TV show on the day, behind only "Pretty Little Liars," beating out MTV's veteran "Teen Wolf" (1.0 million) and delivering more than 25 times the engagements as the network's "The Shannara Chronicles" (40,077).

Source: NPower, 1/12/16, Live + 3. Social Media Sources: ListenFirst. Digital: WATCH Freefom, MVPD platforms and Hulu.

  [january 2016]  


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