GOLF CHANNEL POSTS MOST-WATCHED JULY EVER
Golf Channel's Coverage of The Open Drives Record Viewership
and Builds Upon 5 Straight Quarters of Year-over-Year Growth
Golf Channel Digital Streamed 58 Million Minutes during The Open,
More Than Any Previous Quarter
ORLANDO, Fla. (August 4, 2016) - The momentum Golf Channel has generated in 2016 continues with its most-watched July in the network's 21-year history. July saw Golf Channel post its most-watched day ever and place as the No. 1 sports network during the network's inaugural coverage of The Open, overall building upon five straight quarters of year-over-year growth. Ultimately, Golf Channel drew more than 16 million unique viewers in July (+17% vs. July '15) - most-viewed month year-to-date - and had 17 programs average more than a half million viewers (+31% vs. July '15, 116 programs +500k viewers YTD, +29% vs 2015 YTD). And Golf Channel continues to deliver the most-affluent audience in television in Total Day and Primetime, according to data released by The Nielsen Company.
"This surge in viewership is a result of investment in high-quality programming to reach more viewers across all platforms," said Mike McCarley, president, golf, NBC Sports Group. "We look for this momentum to continue with the unprecedented slate of upcoming events, including golf's return to the Olympics, the PGA TOUR's FedExCup Playoffs and a Ryder Cup hosted in the U.S."
Golf Channel Viewership: Most-Watched July Ever
For 24-hour Total Day (6AM-6AM), 136,000 average viewers per minute were tuned into Golf Channel during July, a +21% increase vs. July 2015, and second-most-watched month this year. Highlights driving this growth include:
· The Open, Golf Channel's first coverage of a men's major championship (July 14-17):
o Most-watched day in Golf Channel history on Friday, July 15 (638,000 average viewers per min)
o Golf Channel ranked as No. 1 Sports Network on both Thursday, July 14 and Friday, July 15 for Total Day, as well as during the network's coverage on Saturday, July 16 and Sunday, July 17
o Golf Central's Live From The Open platform was most-watched for this event on record (2006-2016)
· The Senior Open presented by Rolex (July 21-24):
o Golf Channel and NBC's coverage +90% vs. 2015, most-watched since 2009
o Golf Channel's coverage of the Final Round was the most-watched for a senior golf event year-to-date (602,000, +72% vs. 2015 on ESPN 2) and most-watched final round at this event since 2011 on ESPN
· Ricoh Women's British Open (July 28-31)
o Golf Channel and NBC's coverage +79% vs. 2015, most-watched since 2009
o Final Round on NBC is second most-watched Final Round of an LPGA major this year (858,000)
o Final Round on NBC is most-watched at this event since 2009 on ABC (997,000)
Additional Golf Channel Viewership Highlights for July:
· PGA TOUR: +9% YOY
· European Tour: +25% YOY
· PGA TOUR Champions: +15% YOY, excludes The Senior Open
· LPGA Tour: +9% YOY, excludes Women's British Open
· Millennial Viewership (P25-34): +67% YOY
Golf Channel Digital: Video and Streaming Fueling Growth
· Best month on record for minutes streamed and total page views
· During the four days of NBC Sports' coverage of The Open, 58 million minutes were streamed via Golf Channel Digital. This is more than any previous quarter in Golf Channel's history.
· Total minutes streamed reached 71M; +550% from July 2015
· Video starts reached 6.0M; +30% from July 2015
· Page views reached 116M; +8% from July 2015
· Total monthly uniques reached 6.8M; +6% from July 2015
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel - co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group - is available in more than 200 million homes in 84 countries and 11 languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open Championship, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Golf Channel's digital platforms, headed by GolfChannel.com, deliver unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and NBC Sports Live Extra and select programming is simulcast via SiriusXM's PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf's latest headlines, scores and analysis; GolfNow, the world's largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, the world's largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world's largest amateur golf tour.
- NBC Sports Group -
All Nielsen data Live+Same Day unless otherwise noted. July 2016 (06/27/2016-07/31/2016) vs. July 2016 (6/29/15-7/26/15). Unique Viewers based on Persons 2+ w/ six-minute qualifier. Digital Metrics from Adobe Reports & Analytics.
*Tour coverage includes all regularly scheduled live and replay telecasts of PGA TOUR, LPGA Tour, Champions Tour and European Tour. Includes first-air of any regularly-scheduled Tape-Delayed Coverage; excludes Bonus or Hand-off coverage.