"FLIP OR FLOP" HELPS DELIVER MORE THAN
SEVEN MILLION TOTAL VIEWERS TO HGTV
Series Helps Cable Network Land in #1 Spot
Among P25-54 and W25-54 on Thursday Night
New York [For Immediate - August 29, 2016] HGTV's Flip or Flop, starring real estate/flipping experts Tarek and Christina El Moussa, was the number one cable program for the night on Thursday, August 25. The 9 p.m. ET/PT episode - garnering a 1.35 live plus same-day rating among viewers P25-54 - was the premiere of a five week Summer programming event, "Flip or Flop: Selling Summer," in which the El Moussa's tackle backyard transformations and outdoor living spaces. The premiere episode helped HGTV secure the lead position among cable networks on Thursday night as well as the number four spot among all television networks - behind only ABC-TV, CBS-TV and NBC-TV. The premiere also was the highest rated episode of Flip or Flop ever among P25-54 and W25-54 ratings, ensuring that the night (8P-12A) took its place in HGTV history as the highest rated Thursday night among P25-54 ratings. More than 7.9 million total viewers watched HGTV on Thursday night. The network also ranked as the #1 cable network among upscale P25-54 and W25-54 for the night.
America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 96 million U.S. households and HGTV.com, the premier source for home-related inspiration, instruction and entertainment, attracts more than six million people each month. The brand also includes the HGTV HOME(TM) consumer products line which showcases exclusive collections of paint, flooring, furniture, plants, fabrics and other home-oriented products. For more information on HGTV HOME branded products and to find a retailer, go to www.hgtvhome.com. In partnership with Hearst Magazines, the HGTV Magazine, a home and lifestyle publication, is currently available on newsstands. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest and Instagram. Headquartered in Knoxville, Tenn., HGTV is owned by Scripps Networks Interactive, Inc. (SNI).