Viewership for Season Debut of ABC's NBA Sunday Showcase Up Double-Digits
The season debut of the NBA Sunday Showcase presented by Verizon Go90 series on ABC (Jan. 29) delivered double-digit audience increases, according to Nielsen. This past Sunday's matchup - a 107-91 Cleveland Cavaliers' victory over the Oklahoma City Thunder - generated a total live average audience (television + streaming) of 3,230,000 viewers, up 11 percent from 2,905,000 viewers last season for Chicago Bulls at LA Clippers.
On ABC, Sunday's broadcast averaged 3,186,000 viewers (p2+), which was up 10 percent from 2,886,000 viewers last year. Additionally, the streaming audience increased by 220 percent, generating an average minute audience of 43,600 viewers, up from 19,800 last season.
The NBA Sunday Showcase returns on Super Bowl Sunday, Feb. 5, with a special start time of 2 p.m. ET. The Boston Celtics and Isaiah Thomas will host the LA Clippers and Paul Pierce in what is expected to be Pierce's final appearance in Boston. Full details on ESPN's NBA coverage this week can be found on ESPN Media Zone.