or


[02/12/17 - 09:30 AM]
"Dateline NBC" Is #1 Non-Sports Program, Equals Highest Adults 18-49 Rating Since April 2016
NBC spins the numbers for Saturday, February 11.

[via press release from NBC]

"SATURDAY NIGHT LIVE," WITH HOST ALEC BALDWIN AND MUSICAL GUEST ED SHEERAN, HITS A SIX-YEAR HIGH IN METERED-MARKET HOUSEHOLDS

IN I8-49 IN THE LOCAL PEOPLE METERS, "SNL" IS #1 SHOW OF THE WEEK TO DATE

In Late-Night Metered-Market Ratings for Saturday Night:

· "Saturday Night Live" has scored the show's highest metered-market household rating since January 2011.

· The Feb. 11 telecast, with host Alec Baldwin and musical guest Ed Sheeran, scored a 7.2 rating, 18 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 3.6/18 in adults 18-49 in the 25 markets with local people meters.

· The 7.2 in metered-market households is the highest for "Saturday Night Live" since Jan. 8, 2011, when the telecast hosed by Jim Carrey and featuring musical guest The Black Keys averaged a 7.8 on the night of an NFL overrun. The 3.6 in 18-49 is the strongest "SNL" rating in the local people meters since the Nov. 12, 2016 edition (with host Dave Chappelle and musical guest A Tribe Called Quest, 3.9).

· The 3.6 in 18-49 is also the #1 rating of the week to date in the local people meters, topping all primetime programs thus far this week.

· The last time "Saturday Night Live" scored a higher metered-market household rating than last night's 7.2 on a non-NFL night was May 8, 2010 (with host Betty White and musical guest Jay-Z, 8.8).

· Versus what "Saturday Night Live" averaged with originals for the month of February last year, last night's 7.2 rating in meter-market households is up +50% (7.2 vs. 4.8) and the 3.6 in 18-49 in the local people meters is up +57% (3.6 vs. 2.3 for the month of February 2016).

· This was Baldwin's record-breaking 17th time hosting "SNL." The program featured Baldwin appearing as President Donald Trump, Melissa McCarthy as White House Press Secretary Sean Spicer and Kate McKinnon as Counselor to the President Kellyanne Conway.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +58% in 18-49 and +3.214 million persons or +44% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.19 rating in 18-49 nationally and 7.386 million viewers overall, and in L+7, "SNL" grew to a 3.46 in 18-49 and 10.600 million viewers.

· Versus the same point last season, "SNL" originals are up +19% in 18-49 nationally (3.46 vs. 2.92) and +1.907 million persons or +22% in total viewers (10.600 million vs. 8.693 million).

· The average 10.600 million viewers in L+7 makes this the show's most-watched season at this point in 22 years (versus prior seasons' original telecasts through comparable dates), best since 94-95 (10.620 million for that season's first 11 originals).

· The 3.46 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.26 for that season's first 13 originals).

· National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Tuesday.

Saturday Primetime Ratings:

In primetime, NBC ranked #2 among the Big 4 networks in adults 18-49, total viewers, and most other key measures.

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 1.0 in 25-54, 4.5 million viewers overall from 8-10 p.m. ET):

· Equals the show's highest 18-49 rating since April 9, 2016 (0.8).

· Grows +17% week to week in 18-49 (0.7 vs. 0.6) and +8% in total viewers (4.458 million vs. 4.132 million).

· Ranks #2 (and #1 non-sports) among the Big 4 networks in the timeslot in adults 18-49, adults 25-54, total viewers and most other key measures.

· Grows by +60% from its first half-hour to its fourth in adults 18-49 (from a 0.5 rating to a 0.8), by +38% in adults 25-54 (0.8 to 1.1) and by +28% or +1.1 million persons in total viewers (3.9 million to 5.0 million).

"SNL Vintage" (0.8/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET, with an encore of the Feb. 23, 1991 telecast of "Saturday Night Live" with host Alec Baldwin and musical guest Whitney Houston):

· Is the most-watched "SNL" encore in this time period since Feb. 21, 2015 (4.3 million with a December 1975 telecast hosted by Richard Pryor and featuring musical guest Gil Scott-Heron).

· Ranks #2 (and #1 non-sports) in the slot among ABC, CBS and NBC in adults 18-49, total viewers and all other key measures (including a tie in women 25-54).

· Grows +14% versus last week's encore in this slot in 18-49 (0.8 vs. 0.7) and +20% in total viewers (3.568 million vs. 2.970 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

RATINGS: Dateline NBC is #1 Non-Sports Program, Equals Highest A18-49 Rating Since April 2016

Good afternoon - last night's "Dateline NBC" (8-10 p.m ET) was the #1 non-sports program in the time period among the Big 4 networks. The show averaged 4.5 million total viewers, a 1.0 in A25-54 and a .7/3 in A18-49.

The episode also equaled Dateline's highest Saturday rating in A18-49 since April 9, 2016 (0.8). The episode grew by +60% from its first half-hour to its fourth in A18-49 (from a 0.5 rating to a 0.8), by+38% in A25-54 (0.8 to 1.1) and by +28% or +1.1 million in total viewers (3.9 million to 5.0 million).

'"Dateline" aired an encore of "The Good Husband," a report by Andrea Canning about the investigation into Tom Kolman's death.





  [february 2017]  
S
M
T
W
T
F
S
   


· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)





most recent ratings | view all posts
[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/23/18 - 08:34 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Seventh Consecutive Year
"Sunday Night Football" also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

[05/23/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Pulls in Front with "The Voice" Finale
The Peacock wins the night among adults 18-49 for the first time since the return of "Roseanne" on ABC.

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 07:54 AM]
ESPN Draws Its Highest-Rated Conference Finals Game 4 in Six Years
ESPN spins the numbers for Monday, May 21.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.