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[02/12/17 - 09:30 AM]
"Dateline NBC" Is #1 Non-Sports Program, Equals Highest Adults 18-49 Rating Since April 2016
NBC spins the numbers for Saturday, February 11.

[via press release from NBC]

"SATURDAY NIGHT LIVE," WITH HOST ALEC BALDWIN AND MUSICAL GUEST ED SHEERAN, HITS A SIX-YEAR HIGH IN METERED-MARKET HOUSEHOLDS

IN I8-49 IN THE LOCAL PEOPLE METERS, "SNL" IS #1 SHOW OF THE WEEK TO DATE

In Late-Night Metered-Market Ratings for Saturday Night:

· "Saturday Night Live" has scored the show's highest metered-market household rating since January 2011.

· The Feb. 11 telecast, with host Alec Baldwin and musical guest Ed Sheeran, scored a 7.2 rating, 18 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 3.6/18 in adults 18-49 in the 25 markets with local people meters.

· The 7.2 in metered-market households is the highest for "Saturday Night Live" since Jan. 8, 2011, when the telecast hosed by Jim Carrey and featuring musical guest The Black Keys averaged a 7.8 on the night of an NFL overrun. The 3.6 in 18-49 is the strongest "SNL" rating in the local people meters since the Nov. 12, 2016 edition (with host Dave Chappelle and musical guest A Tribe Called Quest, 3.9).

· The 3.6 in 18-49 is also the #1 rating of the week to date in the local people meters, topping all primetime programs thus far this week.

· The last time "Saturday Night Live" scored a higher metered-market household rating than last night's 7.2 on a non-NFL night was May 8, 2010 (with host Betty White and musical guest Jay-Z, 8.8).

· Versus what "Saturday Night Live" averaged with originals for the month of February last year, last night's 7.2 rating in meter-market households is up +50% (7.2 vs. 4.8) and the 3.6 in 18-49 in the local people meters is up +57% (3.6 vs. 2.3 for the month of February 2016).

· This was Baldwin's record-breaking 17th time hosting "SNL." The program featured Baldwin appearing as President Donald Trump, Melissa McCarthy as White House Press Secretary Sean Spicer and Kate McKinnon as Counselor to the President Kellyanne Conway.

· Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +58% in 18-49 and +3.214 million persons or +44% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.19 rating in 18-49 nationally and 7.386 million viewers overall, and in L+7, "SNL" grew to a 3.46 in 18-49 and 10.600 million viewers.

· Versus the same point last season, "SNL" originals are up +19% in 18-49 nationally (3.46 vs. 2.92) and +1.907 million persons or +22% in total viewers (10.600 million vs. 8.693 million).

· The average 10.600 million viewers in L+7 makes this the show's most-watched season at this point in 22 years (versus prior seasons' original telecasts through comparable dates), best since 94-95 (10.620 million for that season's first 11 originals).

· The 3.46 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.26 for that season's first 13 originals).

· National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Tuesday.

Saturday Primetime Ratings:

In primetime, NBC ranked #2 among the Big 4 networks in adults 18-49, total viewers, and most other key measures.

"Dateline Saturday Night Mystery" (0.7/3 in 18-49, 1.0 in 25-54, 4.5 million viewers overall from 8-10 p.m. ET):

· Equals the show's highest 18-49 rating since April 9, 2016 (0.8).

· Grows +17% week to week in 18-49 (0.7 vs. 0.6) and +8% in total viewers (4.458 million vs. 4.132 million).

· Ranks #2 (and #1 non-sports) among the Big 4 networks in the timeslot in adults 18-49, adults 25-54, total viewers and most other key measures.

· Grows by +60% from its first half-hour to its fourth in adults 18-49 (from a 0.5 rating to a 0.8), by +38% in adults 25-54 (0.8 to 1.1) and by +28% or +1.1 million persons in total viewers (3.9 million to 5.0 million).

"SNL Vintage" (0.8/3 in 18-49, 3.6 million viewers overall from 10-11 p.m. ET, with an encore of the Feb. 23, 1991 telecast of "Saturday Night Live" with host Alec Baldwin and musical guest Whitney Houston):

· Is the most-watched "SNL" encore in this time period since Feb. 21, 2015 (4.3 million with a December 1975 telecast hosted by Richard Pryor and featuring musical guest Gil Scott-Heron).

· Ranks #2 (and #1 non-sports) in the slot among ABC, CBS and NBC in adults 18-49, total viewers and all other key measures (including a tie in women 25-54).

· Grows +14% versus last week's encore in this slot in 18-49 (0.8 vs. 0.7) and +20% in total viewers (3.568 million vs. 2.970 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

RATINGS: Dateline NBC is #1 Non-Sports Program, Equals Highest A18-49 Rating Since April 2016

Good afternoon - last night's "Dateline NBC" (8-10 p.m ET) was the #1 non-sports program in the time period among the Big 4 networks. The show averaged 4.5 million total viewers, a 1.0 in A25-54 and a .7/3 in A18-49.

The episode also equaled Dateline's highest Saturday rating in A18-49 since April 9, 2016 (0.8). The episode grew by +60% from its first half-hour to its fourth in A18-49 (from a 0.5 rating to a 0.8), by+38% in A25-54 (0.8 to 1.1) and by +28% or +1.1 million in total viewers (3.9 million to 5.0 million).

'"Dateline" aired an encore of "The Good Husband," a report by Andrea Canning about the investigation into Tom Kolman's death.





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· DATELINE NBC (NBC)
· SATURDAY NIGHT LIVE (NBC)





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