Golden State-Oklahoma City on ABC Delivers Highest-Rated Non-Christmas NBA Regular-Season Game Since 2013
4.1 Metered Market Rating is Series-Best for NBA Saturday Primetime on ABC
The Golden State Warriors' decisive 130-114 victory over the Oklahoma City Thunder last night on ABC delivered a 4.1 metered market rating, making it the highest-rated, non-Christmas NBA regular-season game on any network since 2013, according to Nielsen. It also marked a series-best for NBA Saturday Primetime on ABC, which is currently in its second season, and it was up 58 percent from last season's comparable ABC game, (Warriors-Clippers, 2/20/16, 2.6).
Last night's broadcast peaked with a 4.7 from 11-11:15 p.m. ET. It averaged a 19.5 rating in the Oklahoma City market, which is the best rating for a regular-season NBA game on ABC or ESPN since 2012 in the market. Additionally, the broadcast delivered a 14.3 in the San Francisco-Oakland market, making it the second-highest rated game of the season on ABC or ESPN (second to Christmas).
The Golden State-Oklahoma City showdown also delivered the second-largest streaming audience of the NBA Saturday Primetime on ABC series. It generated an average minute audience of 80,000 viewers, 320,000 unique viewers and 13.8 million total minutes streamed.
The NBA Saturday Primetime on ABC series resumes Feb. 25, when the defending NBA Champion Cleveland Cavaliers host the Chicago Bulls, with coverage starting at 8 p.m. ET.