[02/12/17 - 08:01 AM]
"Saturday Night Live" Hits a Six-Year High in Metered-Market Households
NBC spins the late-night numbers for Saturday, February 11.

[via press release from NBC]


With Host Alec Baldwin & Musical Guest Ed Sheeran, "SNL" Ranks as the #1 Show of the Week to Date in 18-49 in the Local People Meters

NEW YORK - Feb. 12, 2017 - "Saturday Night Live" has scored the show's highest metered-market household rating since January 2011.

The Feb. 11 telecast, with host Alec Baldwin and musical guest Ed Sheeran, scored a 7.2 rating, 18 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research and a 3.6/18 in adults 18-49 in the 25 markets with local people meters.

The 7.2 in metered-market households is the highest for "Saturday Night Live" since Jan. 8, 2011, when the telecast hosed by Jim Carrey and featuring musical guest The Black Keys averaged a 7.8 on the night of an NFL overrun. The 3.6 in 18-49 is the strongest "SNL" rating in the local people meters since the Nov. 12, 2016 edition (with host Dave Chappelle and musical guest A Tribe Called Quest, 3.9).

The 3.6 in 18-49 is also the #1 rating of the week to date in the local people meters, topping all primetime programs thus far this week.

The last time "Saturday Night Live" scored a higher metered-market household rating than last night's 7.2 on a non-NFL night was May 8, 2010 (with host Betty White and musical guest Jay-Z, 8.8).

Versus what "Saturday Night Live" averaged with originals for the month of February last year, last night's 7.2 rating in meter-market households is up +50% (7.2 vs. 4.8) and the 3.6 in 18-49 in the local people meters is up +57% (3.6 vs. 2.3 for the month of February 2016).

This was Baldwin's record-breaking 17th time hosting "SNL." The program featured Baldwin appearing as President Donald Trump, Melissa McCarthy as White House Press Secretary Sean Spicer and Kate McKinnon as Counselor to the President Kellyanne Conway.

Note that "SNL" adds significant viewership via time-shifting, with originals so far this season growing by +58% in 18-49 and +3.214 million persons or +44% in total viewers nationally going from "live plus same day" Nielsens to "live plus seven day" figures. In L+SD, "SNL" this season has averaged a 2.19 rating in 18-49 nationally and 7.386 million viewers overall, and in L+7, "SNL" grew to a 3.46 in 18-49 and 10.600 million viewers.

Versus the same point last season, "SNL" originals are up +19% in 18-49 nationally (3.46 vs. 2.92) and +1.907 million persons or +22% in total viewers (10.600 million vs. 8.693 million).

The average 10.600 million viewers in L+7 makes this the show's most-watched season at this point in 22 years (versus prior seasons' original telecasts through comparable dates), best since 94-95 (10.620 million for that season's first 11 originals).

The 3.46 average in L+7 adults 18-49 rating nationally average is the show's best performances in the demo at this point since 2008 (4.26 for that season's first 13 originals).

National ratings, including viewer totals, for last night's "Saturday Night Live" encore are due from Nielsen on Tuesday.

  [february 2017]  


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