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[02/26/17 - 08:37 AM]
Saturday's Broadcast Ratings: ABC Holds Off Demo Competition
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks last night (2/25/17):

ABC (2.290 million viewers, #2; adults 18-49: 0.7, #1) held off the competition on Saturday with its coverage of "NBA Countdown" (2.048 million viewers, #5; adults 18-49: 0.5, #T5) and "NBA Saturday Primetime on ABC" (2.338 million viewers, #4; adults 18-49: 0.8, #1).

CBS (4.491 million viewers, #1; adults 18-49: 0.6, #T2) then was the top overall draw with its mix of "Ransom" (3.900 million viewers, #3; adults 18-49: 0.5, #T5), "48 Hours" (4.685 million viewers, #2; adults 18-49: 0.6, #T3) and a second hour of "48 Hours" (4.889 million viewers, #1; adults 18-49: 0.7, #2).

Next up was NBC (2.020 million viewers, #3; adults 18-49: 0.6, #T2) and its primetime coverage of "NHL Stadium Series: Philadelphia Flyers vs. Pittsburgh Penguins" (2.020 million viewers, #6; adults 18-49: 0.6, #T3).

And finally, FOX (2.006 million viewers, #4; adults 18-49: 0.5, #4) offered up its presentation of "Premier Boxing Champions" (2.006 million viewers, #7; adults 18-49: 0.5, #T5).

In late-night metered market ratings (via NBC's press release):

· A Feb. 25 encore of "Saturday Night Live," with host Emma Stone and musical guest Shawn Mendes, has averaged a 3.3 rating, 9 share in households in Nielsen's 56 metered markets and a 1.2/7 in 18-49 in the 25 markets with local people meters.

· Last night's "Saturday Night Live" encore was the #1 show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in the 18-49 demo.

· Versus what the show averaged last year with February rebroadcasts, last night's "Saturday Night Live" is up +10% in metered-market households (3.3 vs. 3.0). In fact, the 3.3 rating in households beats every encore telecast of "SNL" from last season in metered-market households.


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/27/16):

ABC (3.981 million viewers, #2; adults 18-49: 1.5, #1) was the demo champ on Saturday with its coverage of "NBA Countdown" (3.505 million viewers, #5; adults 18-49: 1.0, #2) and "NBA on ABC" (4.076 million viewers, #4; adults 18-49: 1.6, #1).

CBS (5.421 million viewers, #1; adults 18-49: 0.7, #2) then claimed the silver with repeats of "NCIS: New Orleans" (4.568 million viewers, #3; adults 18-49: 0.6, #T5) and "NCIS" (5.918 million viewers, #1; adults 18-49: 0.7, #4) and a new "48 Hours" (5.778 million viewers, #2; adults 18-49: 0.8, #3).

Next up was NBC (1.783 million viewers, #3; adults 18-49: 0.6, #3) with its presentation of the "NHL Stadium Series" (1.783 million viewers, #6; adults 18-49: 0.6, #T5).

And finally, repeats of "Rosewood" (1.160 million viewers, #7; adults 18-49: 0.3, #T7) and "Lucifer" (1.117 million viewers, #8; adults 18-49: 0.3, #T7) on FOX (1.138 million viewers, #4; adults 18-49: 0.3, #4) closed out the night.

In late-night metered market ratings (via NBC's press release):

· The Feb. 27 encore telecast of "Saturday Night Live," with host Ronda Rousey and musical guest Selena Gomez, averaged a 2.9 rating, 7 share in household results from the 56 markets metered-by Nielsen Media Research and a 1.2/6 in adults 18-49 in the 25 markets with local people meters.

· The 1.2 rating In the local people meters ranks within 0.1 of a point of the prior week's 1.3 (with host Adam Driver and musical guest Chris Stapleton), which stands as the show's highest rating for an encore since May 30, 2015. The 1.2 also matches "SNL's" season average for encores.

· Note that "SNL" adds significant viewership via time-shifting, with originals growing by +49% going from L+SD to L+7 in national adult 18-49 rating (1.97 to 2.93) and +2.260 million persons in total viewers (6.517 million to 8.777 million).

Source: Nielsen Media Research





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