or


[02/28/17 - 10:40 AM]
Nickelodeon Sweeps February to Win All Three Major Kid Demos: K2-11, K6-11 and K2-5
Nickelodeon spins the numbers for the month of February.

[via press release from Nickelodeon]

NICKELODEON SWEEPS FEBRUARY TO WIN ALL THREE MAJOR KID DEMOS: K2-11, K6-11 AND K2-5

Nick is Number One for the Month and Year To Date, with the Top Shows in Every Demo

NEW YORK - Feb. 28, 2017 - Headed into its Upfront presentation this week, Nickelodeon closes February as the top-rated kids' network in total day--continuing its winning streak for the month and year with Kids 2-11, Kids 6-11 and Kids 2-5 as competitors face declines. According to Nielsen Media Research for February (Jan. 30-Feb. 26, '17), Nickelodeon averaged a 2.2/608K with Kids 2-11 (on par with last year); a 1.8/302K with Kids 6-11 (on par); and a 2.9/307K among Kids 2-5 (+up 7%).

For the year to date, Nick is also firmly number one with all three demos, notably up +5% with Kids 2-11, up +11% with Kids 2-5 and marking its sixth straight month number one with Kids 6-11. Nick also owns the top shows in every kid demo; for just February, Nick has 7 of the top ten shows for Kids 2-11; 8 of the top ten with Kids 6-11; and 6 of the top ten among Kids 2-5.

Nick finished this month ahead of Disney Channel by +57% with K2-11, by +20% among K6-11; and by +123% among K2-5. Disney Channel's monthly performance was marked by declines: down -18% with K2-11 (1.4/401K); down -21% with K6-11 (1.5/258K); and down -7% with K2-5 (1.3/142K).

Nickelodeon also finished February ahead of Cartoon Network by +100% among K2-11; +64% among K6-11; and +190% among K2-5. Cartoon Network's February performance was down -8% among K2-11(1.1/297K); down -15% among K6-11 (1.1/183K); and on par with last year's K2-5 levels (1.0/113K).

Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).





  [february 2017]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.

[07/13/17 - 08:24 AM]
Wednesday's Broadcast Ratings: "ESPY Awards" Put ABC on Top
The Alphabet leads the night in both total viewers and adults 18-49.

[07/12/17 - 08:21 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Holds Off "MLB All-Star Game"
Both entries are up year-to-year for NBC and FOX, respectively, among adults 18-49.