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[02/28/17 - 10:40 AM]
Nickelodeon Sweeps February to Win All Three Major Kid Demos: K2-11, K6-11 and K2-5
Nickelodeon spins the numbers for the month of February.
[via press release from Nickelodeon]

NICKELODEON SWEEPS FEBRUARY TO WIN ALL THREE MAJOR KID DEMOS: K2-11, K6-11 AND K2-5

Nick is Number One for the Month and Year To Date, with the Top Shows in Every Demo

NEW YORK - Feb. 28, 2017 - Headed into its Upfront presentation this week, Nickelodeon closes February as the top-rated kids' network in total day--continuing its winning streak for the month and year with Kids 2-11, Kids 6-11 and Kids 2-5 as competitors face declines. According to Nielsen Media Research for February (Jan. 30-Feb. 26, '17), Nickelodeon averaged a 2.2/608K with Kids 2-11 (on par with last year); a 1.8/302K with Kids 6-11 (on par); and a 2.9/307K among Kids 2-5 (+up 7%).

For the year to date, Nick is also firmly number one with all three demos, notably up +5% with Kids 2-11, up +11% with Kids 2-5 and marking its sixth straight month number one with Kids 6-11. Nick also owns the top shows in every kid demo; for just February, Nick has 7 of the top ten shows for Kids 2-11; 8 of the top ten with Kids 6-11; and 6 of the top ten among Kids 2-5.

Nick finished this month ahead of Disney Channel by +57% with K2-11, by +20% among K6-11; and by +123% among K2-5. Disney Channel's monthly performance was marked by declines: down -18% with K2-11 (1.4/401K); down -21% with K6-11 (1.5/258K); and down -7% with K2-5 (1.3/142K).

Nickelodeon also finished February ahead of Cartoon Network by +100% among K2-11; +64% among K6-11; and +190% among K2-5. Cartoon Network's February performance was down -8% among K2-11(1.1/297K); down -15% among K6-11 (1.1/183K); and on par with last year's K2-5 levels (1.0/113K).

Nickelodeon, now in its 37th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 90 million households and has been the number-one-rated basic cable network for 20 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).





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