Ratings Highlights for 1Q 2017 - Final National Ratings
24-HOUR DISNEY JUNIOR CHANNEL MARKS FOUR YEARS
AS TV'S #1 PRESCHOOLER NETWORK
'Mickey and the Roadster Racers' Is #1 TV Series Across Preschooler Networks
Booming Digital Platforms Generate Nearly 300 Million Viewer Engagements Across Disney Junior VOD/APP, YouTube and Facebook
Disney Junior Brand: 1Q 2017 Total Day
Turbocharged by the premiere of "Mickey and the Roadster Racers" during the first quarter 2017, the 24-hour Disney Junior channel ranked as TV's #1 preschooler network for the 16th-consecutive quarter - marking 4 years at #1 - in Total Viewers (512,000), Kids 2-5 (219,000/1.4 rating), Girls 2-5 (118,000/1.5 rating), Boys 2-5 (101,000/1.3 rating) and Women 18-49 (109,000/0.2 rating) - every quarter since reporting public ratings at the top of 2Q13 - towering over Nick Jr. and Sprout by double and triple digits. In addition, the channel reached 47 million Total Viewers, including equal amounts of Kids 2-8 (11 million) and Women 18-49 (11 million).
"Mickey and the Roadster Racers" raced to the top of the charts, ranking as the #1 series across preschooler TV networks in Total Viewers (869,000), Kids 2-5 (373,000/2.4 rating), Boys 2-5 (186,000/2.3 rating), Girls 2-5 (186,000/2.4 rating) and Women 18-49 (180,000/0.3 rating). Launch to date, "Mickey and the Roadster Racers" has reached 48 million Total Viewers across its Disney Channel and Disney Junior premieres and encores to date, amassed nearly 17 million viewer engagements via Disney Junior VOD and the Disney Junior App, and 5 million views on YouTube and Facebook.
Across key digital and social media platforms, Disney Junior branded programming generated nearly 200 million viewer engagements via Disney Junior VOD and the Disney Junior App, and added an additional 100 million views on YouTube and Facebook.
· Disney Junior channel surpassed Nick Jr. by double digits for the 16th-consecutive quarter across all key target demographics, including among Total Viewers (+19% - 511,000 vs. 430,000), Kids 2-5 (+15% - 219,000 vs. 190,000) and Women 18-49 (+36% - 109,000 vs. 80,000).
· Disney Junior channel towered over Sprout by triple digits for the 16th-straight quarter across the board, including among Total Viewers (+319% - 511,000 vs. 122,000), Kids 2-5 (+338% - 219,000 vs. 50,000) and Women 18-49 (+395% - 109,000 vs. 22,000).
Source: NTI, U.S. ratings, most current, 1Q 2017: 12/26/16-3/26/17. Pre-K network series ranks based on program data, all telecasts. Reach: NPower. Digital: Omniture/Rentrak. Social media available upon request.