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[09/08/18 - 08:37 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (9/7/18):

NBC (3.603 million viewers, #1; adults 18-49: 0.6, #1) claimed top honors on Friday with its coverage of "Stand Up to Cancer" (2.066 million viewers, #6; adults 18-49: 0.4, #T3) and a two-hour "Dateline NBC" (4.371 million viewers, #1; adults 18-49: 0.7, #1).

ABC (2.633 million viewers, #2; adults 18-49: 0.5, #2) then was a close second with its mix of "Stand Up to Cancer" (2.068 million viewers, #5; adults 18-49: 0.3, #T6), "What Would You Do?" (2.402 million viewers, #4; adults 18-49: 0.4, #T3) and the season premiere of "20/20" (3.429 million viewers, #2; adults 18-49: 0.6, #2).

Next up was CBS (2.251 million viewers, #3; adults 18-49: 0.3, #3) and its lineup of "Stand Up to Cancer" (2.025 million viewers, #7; adults 18-49: 0.3, #T6), "TKO: Total Knock Out" (1.620 million viewers, #8; adults 18-49: 0.4, #T3) and a repeat "Blue Bloods" (3.108 million viewers, #3; adults 18-49: 0.3, #T6).

Meanwhile, The CW (1.030 million viewers, #4; adults 18-49: 0.2, #T4) offered up a new "Masters of Illusion" (1.186 million viewers, #9; adults 18-49: 0.2, #T10) alongside repeats of "Masters of Illusion" (1.108 million viewers, #10; adults 18-49: 0.2, #T10) and "Penn & Teller: Fool Us" (0.913 million viewers, #13; adults 18-49: 0.2, #T10).

And finally, FOX (0.978 million viewers, #5; adults 18-49: 0.2, #T4) rounded out the night with "Stand Up to Cancer" (1.032 million viewers, #11; adults 18-49: 0.3, #T6) and a repeat "The Orville" (0.925 million viewers, #12; adults 18-49: 0.2, #T10).

Week-to-week changes (adults 18-49):
+40.00% - Dateline NBC
+20.00% - 20/20 (vs. 7/27/18)
0.00% - Masters of Illusion
-20.00% - TKO: Total Knock Out
-33.33% - What Would You Do? (vs. 8/24/18)

Year-to-year changes (adults 18-49):
0.00% - TKO: Total Knock Out (vs. Hawaii Five-0 (Repeat))
-6.67% - Dateline NBC (vs. America's Got Talent (Repeat)/Dateline NBC)
-14.29% - 20/20
-33.33% - Masters of Illusion
-33.33% - What Would You Do?

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.7/5; "Late Show with Stephen Colbert," 2.2/6; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.5/3; "Late Show," 0.3/2; and "Jimmy Kimmel Live," 0.4/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/4. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/1.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (9/8/17):

NBC (3.183 million viewers, #2; adults 18-49: 0.7, #1) was the demo champ on Friday with its mix of "EIF Presents: XQ Super School Live" (2.391 million viewers, #8; adults 18-49: 0.6, #T3), "America's Got Talent" (2.863 million viewers, #5; adults 18-49: 0.6, #T3) and "Dateline NBC" (4.296 million viewers, #2; adults 18-49: 0.9, #1).

ABC (2.776 million viewers, #3; adults 18-49: 0.6, #2) then was a tight second with "EIF Presents: XQ Super School Live" (2.450 million viewers, #7; adults 18-49: 0.5, #T6), "Primetime: What Would You Do?" (2.685 million viewers, #6; adults 18-49: 0.6, #T3) and "20/20" (3.196 million viewers, #4; adults 18-49: 0.7, #2).

Next up was CBS (3.506 million viewers, #1; adults 18-49: 0.4, #T3) and its trio of "EIF Presents: XQ Super School Live" (2.292 million viewers, #9; adults 18-49: 0.4, #T8), "Hawaii Five-0" (3.699 million viewers, #3; adults 18-49: 0.4, #T8) and "Blue Bloods" (4.526 million viewers, #1; adults 18-49: 0.5, #T6).

Meanwhile, FOX (1.274 million viewers, #5; adults 18-49: 0.4, #T3) offered up its "EIF Presents: XQ Super School Live" (1.300 million viewers, #12; adults 18-49: 0.4, #T8) and a repeat "Beat Shazam" (1.247 million viewers, #13; adults 18-49: 0.4, #T8).

And finally, a new "Masters of Illusion" (1.383 million viewers, #10; adults 18-49: 0.3, #T12), a repeat "Masters of Illusion" (1.364 million viewers, #11; adults 18-49: 0.3, #T12) and a rebroadcast of "Penn & Teller: Fool Us" (1.223 million viewers, #14; adults 18-49: 0.3, #T12) on The CW (1.298 million viewers, #4; adults 18-49: 0.3, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+28.57% - Dateline NBC (vs. 8/4/17)
+16.67% - 20/20
0.00% - Masters of Illusion (vs. 8/25/17)
-14.29% - Primetime: What Would You Do? (vs. 8/25/17)

Year-to-year changes (adults 18-49):
0.00% - 20/20
0.00% - Masters of Illusion
0.00% - Primetime: What Would You Do? (vs. 20/20)
-25.00% - Dateline NBC

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/6; "Late Show with Stephen Colbert," 2.4/6; and ABC's "Jimmy Kimmel Live," 1.6/4.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.8/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.0/3. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/2.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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