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[11/03/20 - 09:09 AM]
"The Tonight Show" Rules as the #1 Most-Social Late-Night Program Season to Date Across All of TV
NBC spins the late-night numbers for the week of October 26-November 1.

[via press release from NBC]

'THE TONIGHT SHOW' RULES AS THE #1 MOST-SOCIAL LATE-NIGHT PROGRAM SEASON TO DATE ACROSS ALL OF TV

In Linear Nielsens, "Tonight" Hits a Three-Month High for a Non-NFL Week in 18-49, "Late Night" Matches Its Three-Month Non-NFL High

NEW YORK - Nov. 3, 2020 - "The Tonight Show" ranks as the season's #1 most-social program across all of television, having generated 12.2 million Total interactions. This leads the next closest series by 3.1 million Total Interactions (Source: Nielsen Social Content Ratings; Linear Window; 9/21/20-11/1/20; All Series).

Since its season premiere on Sept. 21, "Tonight" has accumulated the #1 most content responses (35 million), comments (938,000), shares (3.6 million), and (1.4 million) among all TV shows across Facebook, Twitter, Instagram, and YouTube (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Responses, Comments, Shares, New Fans; Brand Type: TV Shows; 9/21/20-11/1/20).

In linear ratings for the week of Oct. 26-30, "Tonight" delivered a 0.27 rating in adults 18-49 and 1.393 million viewers. Excluding a week boosted by a primetime NFL lead-in, this stands as "Tonight's" top 18-49 average in "live plus same day" Nielsen ratings in three months, since the week of July 27-31 (0.29).

"Tonight" tied for #1 for the week in adults 18-49 and adults 25-54 among the 11:30 p.m. talk shows and ranked #1 outright in the women 18-34 and women 18-49 demos.

At 12:35 a.m. ET, "Late Night with Seth Meyers" averaged a 0.14 in adults 18-49 and 874,000 viewers overall. Excluding the week of the NFL boost, this matches "Late Night's" highest 18-49 average since the week of July 27-31 (0.16).

"Late Night" tied for #1 in the hour in adults 18-49 versus CBS' "The Late Late Show with James Corden" and topped "Late Late Show" in adults, men and women 25-54.

LATE-NIGHT WEEKLY AVERAGES

(According to viewing figures from Nielsen Media Research for the week of Oct. 26-30. Ratings reflect "live plus same day" data unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.27 rating, 3 share
CBS "Late Show," 0.27/3
ABC "Kimmel," 0.25/2 *
12:05-12:35 a.m. ET
ABC "Nightline," 0.14/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.14/2 *
CBS "Late Late Show," 0.14/2 *
1:35-2:05 a.m. ET
NBC "A Little Late with Lilly Singh," 0.09/2 (R) *

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.393 million viewers
CBS "Late Show," 2.318 million viewers
ABC "Kimmel," 1.557 million viewers *
12:05-12:35 a.m. ET
ABC "Nightline," 0.874 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 0.874 million viewers *
CBS "The Late Late Show," 0.850 million viewers *
1:35-2:05 a.m. ET
NBC "A Little Late with Lilly Singh," 0.478 million viewers (R) *

* Friday's "Kimmel" and "Late Night" were encores, and NBC's Friday rebroadcasts are excluded from these averages.

SEASON AVERAGES

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.26 rating, 3 share
CBS "Late Show," 0.32/3
ABC "Kimmel," 0.30/3
12:35-1:05 a.m. ET
ABC "Nightline," 0.18/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.15/2
CBS "The Late Late Show," 0.14/2
1:35-2:05 a.m. ET
NBC "A Little Late with Lilly Singh," 0.09/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.440 million viewers
CBS "Late Show," 2.680 million viewers
ABC "Kimmel," 1.651 million viewers
12:35-1:05 a.m. ET
ABC "Nightline," 0.949 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 0.950 million viewers
CBS "The Late Late Show," 0.912 million viewers
1:35-2:05 a.m. ET
NBC "A Little Late with Lilly Singh," 0.479 million viewers

SELECTED CABLE RESULTS, WEEK OF OCT. 26-30

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m., "The Daily Show," 0.17
TBS, 11-11:30 p.m., "Conan," 0.09
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.25
Adult Swim, 12:30-1:30 a.m. ET, 0.18

Each adult 18-49 rating point equals 1.29 million viewers.

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m., "The Daily Show," 0.665 million viewers
TBS, 11-11:30 p.m., "Conan," 0.251 million viewers
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.511 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 0.355 million viewers





  [november 2020]  
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