FOX'S "THE MASKED SINGER" TO WIN THIRD CONSECUTIVE PREMIERE WEEK
The Season Six premiere of FOX's hit singing competition THE MASKED SINGER is projected to rank as Premiere Week's #1 entertainment series, making it the third consecutive year to outpace its competition at the top of the broadcast season. THE MASKED SINGER posted the largest lift in ratings among Adults 18-49 for an unscripted series in six months. Its lead-out, ALTER EGO, ranks as this season's highest-rated and most-watched new unscripted program, as well as FOX's most-watched new series of the season.
· The Season Six debut of THE MASKED SINGER posted a 1.7/13 rating in Live + 7 Day ratings, ranking as the #1 entertainment program of Premiere Week among Adults 18-49.
· This marks the third consecutive year THE MASKED SINGER will rank as Premiere Week's #1 entertainment program and the seventh straight year FOX has claimed the #1 program on Wednesday of Premiere Week.
· THE MASKED SINGER saw the largest A18-49 L+7 gain for any single unscripted telecast on any network in sixth months (since its Season Five premiere, 3/10/20), adding 0.60 ratings points (782K A18-49) vs. Live + SD.
· More than 1.1 million viewers streamed THE MASKED SINGER across Hulu and FOX NOW within seven days, bringing 7-day multiplatform audience to 8.0 million, a +70% lift vs. L+SD.
· The premiere of ALTER EGO ranks as the most-watched (3.6 million P2+ L+7) and highest-rated (0.8/6 A18-49 L+7) new unscripted show of the season.
· ALTER EGO is also the #1 unscripted debut across any network in four months (since Crime Scene Kitchen, 5/26/21).
· In 7-day multiplatform audience, ALTER EGO totals 4.1 million viewers, making it FOX's most-watched new series this season.
· ALTER EGO is FOX's most-streamed unscripted debut in six months (since America's Most Wanted, 3/15/2021), with 486K viewers streaming the premiere across Hulu and FOX NOW.
· With premieres of THE MASKED SINGER and ALTER EGO, FOX (1.2/9 L7) posted it highest-rated night with entertainment programing in four months (since THE MASKED SINGER Season Five finale/CRIME SCENE KITCHEN debut, 5/26/21).
· In addition to the #1 entertainment program for all of Premiere Week (THE MASKED SINGER), FOX posted the #1 series in all three entertainment genres:
· Unscripted (THE MASKED SINGER)
· Drama (9-1-1; 1.5 A18-49 MC, #1 tie-Chicago PD)
· Comedy (THE SIMPSONS; 1.2 A18-49 MC)
· Excluding sports on all networks, FOX (0.66 L+SD > 1.0 Most Current) ranks #1-tie for 2021 Premiere Week (9/20 - 9/26/21) in A18-49 with Most Current ratings for the week so far (including post-Same Day playback).
· #1-t FOX (0.66 L+SD > 1.0 MC)
· #1-t NBC (0.65 L+SD > 1.0 MC)
· #3 CBS (0.55 L+SD > 0.8 MC)
· #4 ABC (0.48 L+SD > 0.7 MC)