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[01/10/23 - 12:12 PM]
Hallmark Channel's Original Movie Premiere, "Wedding Veil Expectations," Dominates Entertainment Cable
Additionally, the movie elevated Hallmark Channel to be the most watched entertainment cable net of the week in both Total Day and Primetime.

[via press release from Hallmark Media]

HALLMARK CHANNEL'S ORIGINAL MOVIE PREMIERE, "WEDDING VEIL EXPECTATIONS," DOMINATES ENTERTAINMENT CABLE

MOVIE AND NETWORK RANK AS MOST WATCHED OF THE WEEK

January 10, 2023, NEW YORK -- Fresh on the heels of an outstanding Fourth Quarter, Hallmark Channel continues its winning streak into the New Year, with the Saturday, January 7 premiere of Wedding Veil Expectations - the first installment in Part Two of the Wedding Veil Trilogy movie series - ranking as the most-watched program of the week on entertainment cable. Additionally, the movie elevated Hallmark Channel to be the most watched entertainment cable net of the week in both Total Day and Primetime.

Executive produced and headlined by Lacey Chabert, and co-starring Autumn Reeser, and Alison Sweeney, the latest movies in The Wedding Veil Trilogy series pick up where the stories left off for best friends Avery, Emma and Tracy following their weddings in last year's original installments. Wedding Veil Expectations is followed by next Saturday's premiere of Wedding Veil Inspiration, and the following Saturday's debut of Wedding Veil Journeys.

Kicking off on January 8, 2022, the Wedding Veil Trilogy was an instant sensation, with the debut installment becoming Hallmark Channel's most-watched non-holiday movie in over a decade among Households, Women 18+, and Total Viewers, and second most-watched in network history among Women 18+.

Network and movie highlights include:

· Hallmark Channel registers as most-watched entertainment cable network of the week in Total Day and Primetime among Households, Women 18+, and Total Viewers

· Network ranks as most-watched in entertainment cable in Weekend Total Day among Households, Women 18+, Total Viewers, Women 25-54, Persons 25-54, Women 18-49 and Persons 18-49

· Movie is most-watched entertainment cable program of the week among Households, Women 18+, and Total Viewers.

· Most-watched entertainment cable program of the day on Saturday, January 7 among Households, Women 18+, Total Viewers, Women 25-54, Persons 25-54, Women 18-49, and Persons 18-49

· Movie averaged 2.5 million Total Viewers and 291,000 Women 25-54

*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 1/2/23-1/8/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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· WEDDING VEIL EXPECTATIONS, THE (HALLMARK)





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