E! UNVEILS SUPER BOWL SPOT FOR "THE ROYALS"

Los Angeles, CA, January 29, 2015 - E! released today the network's first ever Super Bowl spot. The 30-second "mini movie" promotes E!'s first original scripted series, "The Royals," premiering Sunday, March 15 at 10pmET/PT. The spot offers a glimpse inside the high stakes, decadent world of the show's fictional British royal family, including leading cast members Elizabeth Hurley, Alexandra Park and William Moseley.

The Super Bowl spot was released today and will be featured during Sunday's big game. To view and download, please go to E! Online: www.eonline.com/shows/the_royals/news/620038/the-official-big-game-the-royals-ad-was-just-released-and-it-s-absolutely-insane

About "The Royals":

Love, hate, lust, scandal and revenge are taken to a delightfully decadent new level in this one-hour drama series centered on a fictional modern day royal family. The distinguished cast includes Elizabeth Hurley and Vincent Regan as Queen Helena and King Simon, along with William Moseley and Alexandra Park as their devious and scandalous royal twins Prince Liam and Princess Eleanor. "The Royals" is a co-production of Lionsgate and Universal Cable Productions. E! recently announced a second season pick-up of "The Royals," which will begin production this spring in London.

About E! Entertainment

E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. Popular E! programming includes core franchises, "E! News," "The Soup," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills" and "Botched." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.