JILLIAN MICHAELS LEADS THE SEARCH FOR AMERICA'S NEXT FITNESS PHENOMENON
SPIKE'S "SWEAT INC." PREMIERES THIS TUESDAY, OCTOBER 20 AT 10:00PM ET/PT
"Sweat Inc." is co-judged by fitness industry experts Randy Hetrick (Founder of TRX) and Obi Obadike (Celebrity Fitness Expert).
In the series premiere, special guest Kit Hoover (Access Hollywood Live) also joins the judging panel.
About "Sweat Inc."
On Tuesday, October 20 at 10/9c, Spike debuts "Sweat Inc.," an unscripted competition series hosted and judged by acclaimed health and wellness expert, Jillian Michaels. "Sweat Inc." sets out to find America's next big fitness phenomenon and help turn it into an exercise craze. Joining Michaels on the "Sweat Inc." judges' panel are fitness industry experts Randy Hetrick (Founder of TRX) and Obi Obadike (Celebrity Fitness Expert) who will utilize their vast knowledge of the fitness industry and keen business sense to decide which undiscovered workout is best suited to be the next workout craze.
"Sweat Inc." features twenty-seven aspiring fitness entrepreneurs as they compete to prove they've developed the latest groundbreaking exercise program. At the end of 10 weeks, one entrepreneur whose innovative fitness program has the greatest business potential will win $100,000, the opportunity to develop their brand and launch their program at multiple Retro Fitness locations across the country, as well as a feature in Women's Health Magazine.
"Sweat Inc." premieres on Spike Tuesday, October 20 at 10:00 PM, ET/PT.