[02/03/19 - 03:43 PM] Video: "The Handmaid's Tale" Super Bowl Spot The Super Bowl ad kicks-off the season three marketing campaign for the award-winning Hulu Original.
[via press release from Hulu]
For the third year in a row, Hulu has featured an original series in their Super Bowl ad. The 30-second spot aired during the first quarter of today's game and gave viewers a sneak peek into season three of the dystopian series The Handmaid's Tale. The Super Bowl ad kicks-off the season three marketing campaign for the award-winning Hulu Original
The Handmaid's Tale spot takes inspiration from Ronald Reagan's iconic "Morning in America" campaign commercial to creatively set-up the storyline for the upcoming season, which features themes of optimism, hope and renewal as characters attempt to take a stand against Gilead. The first sneak peek into season three shows the heroine June sharing a bold call to action for America, the country Gilead was born out of, to "Wake Up."
Season Three of The Handmaid's Tale is driven by June's resistance to the dystopian regime of Gilead and her struggle to strike back against overwhelming odds. Startling reunions, betrayals, and a journey to the terrifying heart of Gilead force all characters to take a stand, guided by one defiant prayer: "Blessed be the fight."
The spot follows last year's Super Bowl spot which introduced the world to Castle Rock and comes on the heels of Hulu's growth to more than 25 million U.S. subscribers. Below is a link to the full 30-second spot that aired during the first quarter of today's Big Game.
Please see below for the Super Bowl spot as well as a catch up series trailer.
[08/04/26 - 08:18 AM] Video: "Here the Whole Time" - Official Trailer - Netflix Felipe just wanted a quiet summer with his artsy mom and every musical he could binge... when his childhood crush knocked on his door to join the party.
[08/04/26 - 12:01 AM] Video: "Blood Sacrifice" - Official Trailer - Netflix Following the brutal murder of two police officers, a tenacious detective reluctantly joins forces with his estranged ex-cop father to catch the killer.
[08/03/26 - 05:06 PM] Video: "Made in Korea" - Season 2 Teaser Trailer - Hulu Nine years after Season 1, Baek Kitae (Hyun Bin) stands at the height of his power, while Jang Geonyoung (Jung Woosung) is preparing to strike back.
[08/03/26 - 05:01 PM] Video: "Take a Hike!" - Official Trailer - Netflix Beginner hikers vs. the freezing reality of a snowy K-mountain. Join Car, the garden X DOWOON X Lee Chae-min X TARZZAN as they struggle to the top.
[07/31/26 - 07:01 AM] Video: "Moria" - Official Trailer - Netflix In this highly stylized fictionalization, Moria Casán transforms her life story into a symbolic spectacle of fame, controversy and ceaseless reinvention.
[07/30/26 - 05:01 PM] Video: "Mousetrap" - Official Teaser - Netflix A reclusive writer wakes to find his identity stolen - and must ally with a ruthless loan shark to reclaim his life from a man known as "The Rat."
