[09/01/21 - 06:04 AM] Video: Showtime and Pepsi Release Trailer and Announce Premiere Date for Documentary "The Show" The unique, first-ever look into the making of the Pepsi Super Bowl Halftime Show, will premiere on Friday, September 24 at 9:00/8:00c.
[via press release from Showtime]
SHOWTIME(R) AND PEPSI(R) RELEASE TRAILER AND ANNOUNCE PREMIERE DATE FOR DOCUMENTARY "THE SHOW"
Behind-The-Scenes Look at Pepsi Super Bowl LV Halftime Show To Debut on Friday, September 24 at 9 PM ET/PT
LOS ANGELES - September 1, 2021 - SHOWTIME and Pepsi announced today that the documentary THE SHOW, a unique, first-ever look into the making of the Pepsi Super Bowl Halftime Show, will premiere on Friday, September 24 at 9 p.m. ET/PT. The 90-minute feature chronicles the massive undertaking behind one of the most iconic musical performances of the year. This year's show starred The Weeknd and was executive produced by Emmy nominees Shawn "JAY-Z" Carter, Desiree Perez, Roc Nation and Jesse Collins and directed by acclaimed multi-award nominated Hamish Hamilton (who has directed the Halftime Show since 2010).
To watch and share the trailer, go to:
"This documentary is a unique glimpse into the passion, work and cinematic mindset that went into the creation of the show," said The Weeknd. "It extends the narrative for fans and viewers who like to get lost in how the historic show we all grow up watching is built."
Nearly 100 million people around the world tuned in to watch The Weeknd's visual and sonic artistry on the Pepsi Super Bowl Halftime Show stage this year. What the world witnessed was the product of tireless hours, days and months of collaboration among first-time Pepsi Super Bowl Halftime Show executive producer Jesse Collins, brought on by second-time executive producers Roc Nation to pull off one of the biggest musical productions during one of the most challenging, unprecedented times. Despite the logistical challenges that the collective team faced in the lead-up, the result is what the world saw - an imaginative, out-of-the-box performance.
THE SHOW is produced by Boardwalk Pictures (Cheer, Chef's Table), in association with the Pepsi in-house content studio and directed by Emmy Nominee Nadia Hallgren (Becoming).
The Pepsi Super Bowl LV Halftime Show was the Pepsi brand's 10th time as presenting sponsor of the event, ninth year in a row and second year in the partnership formed between NFL and Roc Nation.
Showtime Networks Inc. (SNI), a wholly owned subsidiary of ViacomCBS Inc., owns and operates the premium service SHOWTIME(R), which features critically acclaimed original series, provocative documentaries, box-office hit films, comedy and music specials and hard-hitting sports. SHOWTIME is available as a stand-alone streaming service across all major streaming devices and Showtime.com, as well as via cable, DBS, telco and streaming video providers. SNI also operates the premium services THE MOVIE CHANNEL(TM) and FLIX(R), as well as on demand versions of all three brands. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R). For more information, go to www.SHO.com.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker Tropicana, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
About Boardwalk Pictures
BOARDWALK PICTURES is an award-winning production company that has carved a unique niche within today's media landscape, as creators and producers of some of the most recognizable premium, non-fiction TV shows and feature films. Boardwalk Pictures continues to push the boundaries of factual entertainment with their work including Cheer, Chef's Table, The Goop Lab, Last Chance U, The Black Godfather, and VAL.
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