or


[05/26/05 - 12:00 AM]
The WB's Cornerstone Series Secure Growth for the 2004-2005 Season

[via press release from The WB]

THE WB'S CORNERSTONE SERIES SECURE GROWTH FOR THE 2004�2005 SEASON

Burbank, CA May 26, 2005

BUILDING BLOCKS FOR THE FALL � �7TH HEAVEN, � � �GILMORE GIRLS, � �ONE TREE HILL, � �SMALLVILLE, � �EVERWOOD, � �WHAT I LIKE ABOUT YOU, � �REBA� �LIVING WITH FRAN� AND �BLUE COLLAR TV� � ALL ENJOY STRONG SEASONS

THE WB MAINTAINS ITS ENTIRE AUDIENCE OVER LAST SEASON IN WOMEN 18-34 ON A MONDAY-FRIDAY BASIS

The WB Network's signature series all had excellent seasons in 2004-2005, scoring year-to-year gains and extremely competitive time period ranks.

The series, which will be used as the network's building blocks for the upcoming season, were led by the Tuesday tandem of GILMORE GIRLS and ONE TREE HILL, which were two of the fastest-growing series on television for the season and more than held their own against the American Idol-led lineup on Fox. Both shows will be used to anchor nights and help launch freshman series next year as GILMORE GIRLS will be joined on Tuesday by SUPERNATURAL and ONE TREE HILL will be paired on Wednesday with RELATED.

Other key series for The WB, which enjoyed successful campaigns include 7TH HEAVEN, which showed no signs of weakening in its 10th season; EVERWOOD, which built in key demos; SMALLVILLE, which held up in one of television's toughest time periods and comedies WHAT I LIKE ABOUT YOU, REBA, and first-year series LIVING WITH FRAN and BLUE COLLAR TV.

The success of these cornerstones led The WB to maintain its entire audience from the previous season from Monday through Friday in women 18-34 (2.1/6), adults 18-49 (1.5/4) and women 18-49 (1.9/5) and virtually all of its audience in adults 18-34 (1.6/5), persons 12-34 (1.6/5), women 12-34 (2.2/6) and total viewers (3.6 million).

The following is a look at show-by-show highlights for The WB:

� 7TH HEAVEN continues to be competitive in its hour, ranking #3 in the time period among persons 12-34 (2.2/7), women 18-34 (3.0/8) and women 12-34 (3.5/10).

� 7TH HEAVEN, which will become the longest-running family drama in television history when it premieres in the fall, continues to deliver for The WB. The historic series maintained its year ago deliveries in women 18-34, women 12-34, and women 18-49.

� The series remains The WB's most-watched show (5.3 million) and ranks #2 or #3 among all series on The WB in every key female demos.

� EVERWOOD achieved growth versus last season in key female demos, building year-to-year in women 18-34 (2.4/6, up +9%) and women 18-49 (2.4/5, up +9%), as well maintaining last year's delivery among adults 18-34 (1.6/4), women 12-34 (2.6/7) and adults 18-49 (1.6/4).

� GILMORE GIRLS has been a standout for The WB this season, showing tremendous year-to-year growth, including growth of +20% in adults 18-34 (2.4/7), +24% in women 18-34 (3.6/10), +16% in women 12-34 (3.7/10) and +29% in women 18-49 (3.1/8).

� GILMORE GIRLS ranked #2, behind only Idol, in its time period season-to-date in adults 18-34, women 18-34, persons 12-34 and women 12-34. GILMORE GIRLS is one of the few shows on television that has shown resilience against Idol, scoring double-digit growth in total viewers (4.8 million, up +15%).

� GILMORE GIRLS is The WB's second highest-rated show in adults 18-34, persons 12-34, women 18-34 women 12-34 and total viewers (4.8 million), and is the network's top-rated program among women 18-49 and adults 18-49.

� ONE TREE HILL continues to be one of the �fastest-growing shows on television�, building +21% year-to-year in total viewers versus the same period a year ago.

� ONE TREE HILL has posted impressive gains across the board, including +39% growth in adults 18-34 (2.5/7), +23% gains in persons 12-34 (2.7/8), +44% year-to-year growth in women 18-34 (3.6/9) and +32% gains in women 12-34 (4.1/11).

� ONE TREE HILL ranked #2 in its time period in women 12-34.

� ONE TREE HILL is The WB's highest rated program in adults 18-34, persons 12-34, women 18-34, and women 12-34.

� SMALLVILLE, in one of the toughest time periods on television which includes freshman sensation Lost and the always tough American Idol, remains a favorite among young men � ranking #3 for the hour among men 18-34 (2.3/8), men 12-34 (2.3/8) and men 18-49 (2.1/6). It is the network's top-rated series across all male demos.

� BLUE COLLAR TV averaged 3.3 million total viewers in its Thursday, 8 p.m. time period, building +16% over last year's parallel time period. The series registered outstanding double-digit gains over the year ago time period in men 18-34 (+43%), men 12-34 (+33%) and across all 18-49 demos.

� WHAT I LIKE ABOUT YOU, one of a few network comedies to achieve year-to-year growth, performed well above its delivery a season ago.

� WHAT I LIKE ABOUT YOU won its time period among women 12-34 (1.7/7) and achieved growth of +13% in women 18-34 (1.7/6), +10% in adults 18-49 (1.1/4) and +7% in women 18-49 (1.5/5).

� REBA, joined WHAT I LIKE ABOUT YOU as one of few network comedies to grow its audience, has delivered growth this season across the 18-49 demographics, including gains of +13% in adults 18-49 (1.7/5), +15% in women 18-49 (2.3/7) and +22% in men 18-49 (1.1/4), while remaining steady year-to-year in adults 18-34 (1.5/6) and women 18-34 (2.1/7). REBA improved year-to-year in total viewers (4.3 million, up +8%).

� REBA ranked #2 in its time period among women 12-34 (2.0/7) and finished a solid #3 in persons 12-34 (1.5/6) and women 18-34 (2.1/7).

� REBA is the network's top-rated comedy in most demos.

� LIVING WITH FRAN improved its time period compared to the parallel weeks last year in all 18-34, 12-34 and 18-49 demos including +18% in adults 18-34, and +14% in women 18-34.

� LIVING WITH FRAN proved to be a perfect lead-out for REBA, retaining 93% of its lead-in among adults 18-34, 92% of its persons 12-34 rating, and 88% of its adult 18-49 rating.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· BLUE COLLAR TV (WB)
· EVERWOOD (WB)
· GILMORE GIRLS (NETFLIX)
· LIVING WITH FRAN (WB)
· ONE TREE HILL (CW)
· REBA (CW)
· RELATED (WB)
· SEVENTH HEAVEN (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· WHAT I LIKE ABOUT YOU (WB)





[09/20/18 - 02:39 PM]
Bravo Media Falls for the Garden State with the Return of "The Real Housewives of New Jersey" Premiering Wednesday, November 7 at 9PM ET/PT
Teresa Giudice, Melissa Gorga, Dolores Catania and Margaret Josephs are joined by new housewives Jennifer Aydin and Jackie Goldschneider along with everyone's favorite friend Danielle Staub.

[09/20/18 - 01:54 PM]
The United States Secret Service Grants National Geographic Unprecedented Access for New Special "United States Secret Service: On the Front Line"
The two-hour special premieres Sunday, October 14 at 9:00/8:00c on the cable channel.

[09/20/18 - 01:00 PM]
There Are Two Kinds of People in the World: The Living and the Dead. Learn All About It in "Spectros," New Netflix Brazilian Original Series
Douglas Petrie will partner with renowned Brazilian production company Moonshot Pictures in the upcoming eight-episode series.

[09/20/18 - 12:36 PM]
Comedy Series "Camping," Starring Jennifer Garner and David Tennant and Executive Produced by Lena Dunham and Jenni Konner, Debuts Oct. 14, Exclusively on HBO
The show is based on the British series of the same name created by Julia Davis and produced by Baby Cow Productions.

[09/20/18 - 11:32 AM]
Energize! "Star Trek: Short Treks" to Premiere Oct. 4 on CBS All Access
"Runaway" will kick things off on Thursday, October 4.

[09/20/18 - 11:10 AM]
Lifetime Reinvents the Wedding Genre with New Event Series "My Great Big Live Wedding with David Tutera"
Eight inspirational couples will work with world-renowned wedding and event planner, David Tutera, to receive the wedding of their dreams.

[09/20/18 - 11:09 AM]
Academy Award(R) Nominee and Emmy(R) Winner Rory Kennedy's "Above and Beyond: NASA's Journey to Tomorrow" Takes a Sweeping Look at the Government Agency and Its Goals for the Future During Its 60th Anniversary
The documentary special airs October 13 at 9:00/8:00c on Discovery and Science Channel.

[09/20/18 - 11:03 AM]
Comedy Central Announces Premiere Dates for "Comedy Central Stand-Up Presents..." Half-Hour Specials
Among those featured: Emmy Blotnick, Tim Dillon, Devin Field, Megan Gailey, Chris Garcia, Langston Kerman, Mike Lawrence, Ryan O'Flanagan, and Sarah Tiana.

[09/20/18 - 11:00 AM]
HBO Acquires Worldwide Rights to Documentary "United Skates," A Film by Dyana Winkler and Tina Brown
John Legend is an executive producer of the documentary feature, which was produced by Sweet Ninja Films in association with LA Media Fund, Get Lifted Film Co., Secret Sauce Media and Naked Edge Films.

[09/20/18 - 10:28 AM]
Jamie Foxx and Joseph Gordon-Levitt to Co-Star in Netflix's Untitled Joost/Schulman Sci-Fi Pic
The sci-fi script is written by Mattson Tomlin with Henry Joost and Ariel Schulman directing.

[09/20/18 - 10:22 AM]
Investigation Discovery Explores Violence and Racism in "Love & Hate Crime: A Murder in Mississippi"
The second installment in the three-part series will premiere Saturday, October 13.

[09/20/18 - 10:19 AM]
The Show That Started It All, "90 Day Fiance" Returns for Its Sixth Season on TLC
The series comes on the heels of spinoff "Before the 90 Days," which is finishing its second season run on Sunday, October 14.

[09/20/18 - 10:07 AM]
Hit Political Podcast "Pod Save America" Comes to HBO for a Series of Four Specials, Debuting Friday, Oct. 12
The series will be taped the same day in front of live audiences in Miami (October 12), Austin (October 19), Philadelphia (October 26) and Irvine (November 2).

[09/20/18 - 10:01 AM]
Love Is in the Air on OWN as Network Announces New Unscripted Series Focusing on Love, Relationships and Marriage
Highlights include the previously announced "Ready to Love," premiering Tuesday, October 23.

[09/20/18 - 10:00 AM]
Hang with the Gang When E!'s New Topical Series "LadyGang" Premieres Sunday, October 28 at 10:30 PM ET/PT
The series will follow Hollywood's hottest girl posse, Keltie Knight, Becca Tobin, and Jac Vanek as they are joined by celebrity guests for un-filtered, honest and hysterical champagne-fueled discussions about the things you would only divulge to your closest girlfriends.