or


[05/26/05 - 12:00 AM]
The WB's Cornerstone Series Secure Growth for the 2004-2005 Season

[via press release from The WB]

THE WB'S CORNERSTONE SERIES SECURE GROWTH FOR THE 2004�2005 SEASON

Burbank, CA May 26, 2005

BUILDING BLOCKS FOR THE FALL � �7TH HEAVEN, � � �GILMORE GIRLS, � �ONE TREE HILL, � �SMALLVILLE, � �EVERWOOD, � �WHAT I LIKE ABOUT YOU, � �REBA� �LIVING WITH FRAN� AND �BLUE COLLAR TV� � ALL ENJOY STRONG SEASONS

THE WB MAINTAINS ITS ENTIRE AUDIENCE OVER LAST SEASON IN WOMEN 18-34 ON A MONDAY-FRIDAY BASIS

The WB Network's signature series all had excellent seasons in 2004-2005, scoring year-to-year gains and extremely competitive time period ranks.

The series, which will be used as the network's building blocks for the upcoming season, were led by the Tuesday tandem of GILMORE GIRLS and ONE TREE HILL, which were two of the fastest-growing series on television for the season and more than held their own against the American Idol-led lineup on Fox. Both shows will be used to anchor nights and help launch freshman series next year as GILMORE GIRLS will be joined on Tuesday by SUPERNATURAL and ONE TREE HILL will be paired on Wednesday with RELATED.

Other key series for The WB, which enjoyed successful campaigns include 7TH HEAVEN, which showed no signs of weakening in its 10th season; EVERWOOD, which built in key demos; SMALLVILLE, which held up in one of television's toughest time periods and comedies WHAT I LIKE ABOUT YOU, REBA, and first-year series LIVING WITH FRAN and BLUE COLLAR TV.

The success of these cornerstones led The WB to maintain its entire audience from the previous season from Monday through Friday in women 18-34 (2.1/6), adults 18-49 (1.5/4) and women 18-49 (1.9/5) and virtually all of its audience in adults 18-34 (1.6/5), persons 12-34 (1.6/5), women 12-34 (2.2/6) and total viewers (3.6 million).

The following is a look at show-by-show highlights for The WB:

� 7TH HEAVEN continues to be competitive in its hour, ranking #3 in the time period among persons 12-34 (2.2/7), women 18-34 (3.0/8) and women 12-34 (3.5/10).

� 7TH HEAVEN, which will become the longest-running family drama in television history when it premieres in the fall, continues to deliver for The WB. The historic series maintained its year ago deliveries in women 18-34, women 12-34, and women 18-49.

� The series remains The WB's most-watched show (5.3 million) and ranks #2 or #3 among all series on The WB in every key female demos.

� EVERWOOD achieved growth versus last season in key female demos, building year-to-year in women 18-34 (2.4/6, up +9%) and women 18-49 (2.4/5, up +9%), as well maintaining last year's delivery among adults 18-34 (1.6/4), women 12-34 (2.6/7) and adults 18-49 (1.6/4).

� GILMORE GIRLS has been a standout for The WB this season, showing tremendous year-to-year growth, including growth of +20% in adults 18-34 (2.4/7), +24% in women 18-34 (3.6/10), +16% in women 12-34 (3.7/10) and +29% in women 18-49 (3.1/8).

� GILMORE GIRLS ranked #2, behind only Idol, in its time period season-to-date in adults 18-34, women 18-34, persons 12-34 and women 12-34. GILMORE GIRLS is one of the few shows on television that has shown resilience against Idol, scoring double-digit growth in total viewers (4.8 million, up +15%).

� GILMORE GIRLS is The WB's second highest-rated show in adults 18-34, persons 12-34, women 18-34 women 12-34 and total viewers (4.8 million), and is the network's top-rated program among women 18-49 and adults 18-49.

� ONE TREE HILL continues to be one of the �fastest-growing shows on television�, building +21% year-to-year in total viewers versus the same period a year ago.

� ONE TREE HILL has posted impressive gains across the board, including +39% growth in adults 18-34 (2.5/7), +23% gains in persons 12-34 (2.7/8), +44% year-to-year growth in women 18-34 (3.6/9) and +32% gains in women 12-34 (4.1/11).

� ONE TREE HILL ranked #2 in its time period in women 12-34.

� ONE TREE HILL is The WB's highest rated program in adults 18-34, persons 12-34, women 18-34, and women 12-34.

� SMALLVILLE, in one of the toughest time periods on television which includes freshman sensation Lost and the always tough American Idol, remains a favorite among young men � ranking #3 for the hour among men 18-34 (2.3/8), men 12-34 (2.3/8) and men 18-49 (2.1/6). It is the network's top-rated series across all male demos.

� BLUE COLLAR TV averaged 3.3 million total viewers in its Thursday, 8 p.m. time period, building +16% over last year's parallel time period. The series registered outstanding double-digit gains over the year ago time period in men 18-34 (+43%), men 12-34 (+33%) and across all 18-49 demos.

� WHAT I LIKE ABOUT YOU, one of a few network comedies to achieve year-to-year growth, performed well above its delivery a season ago.

� WHAT I LIKE ABOUT YOU won its time period among women 12-34 (1.7/7) and achieved growth of +13% in women 18-34 (1.7/6), +10% in adults 18-49 (1.1/4) and +7% in women 18-49 (1.5/5).

� REBA, joined WHAT I LIKE ABOUT YOU as one of few network comedies to grow its audience, has delivered growth this season across the 18-49 demographics, including gains of +13% in adults 18-49 (1.7/5), +15% in women 18-49 (2.3/7) and +22% in men 18-49 (1.1/4), while remaining steady year-to-year in adults 18-34 (1.5/6) and women 18-34 (2.1/7). REBA improved year-to-year in total viewers (4.3 million, up +8%).

� REBA ranked #2 in its time period among women 12-34 (2.0/7) and finished a solid #3 in persons 12-34 (1.5/6) and women 18-34 (2.1/7).

� REBA is the network's top-rated comedy in most demos.

� LIVING WITH FRAN improved its time period compared to the parallel weeks last year in all 18-34, 12-34 and 18-49 demos including +18% in adults 18-34, and +14% in women 18-34.

� LIVING WITH FRAN proved to be a perfect lead-out for REBA, retaining 93% of its lead-in among adults 18-34, 92% of its persons 12-34 rating, and 88% of its adult 18-49 rating.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· BLUE COLLAR TV (WB)
· EVERWOOD (WB)
· GILMORE GIRLS (CW)
· LIVING WITH FRAN (WB)
· ONE TREE HILL (CW)
· REBA (CW)
· RELATED (WB)
· SEVENTH HEAVEN (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)
· WHAT I LIKE ABOUT YOU (WB)





[06/30/25 - 11:02 AM]
"Sinners" with Black American Sign Language (BASL) Debuts July 4 on Max in the U.S.
This groundbreaking release marks the first time a streaming platform will exclusively debut a film interpreted in BASL.

[06/30/25 - 10:38 AM]
Nathan's Famous Hot Dog Eating Contest to Air July 4 on ESPN Networks
Returning to the iconic corner of Surf and Stillwell Avenues on Coney Island is 16-time Nathan's Famous Hot Dog Eating Contest champion, Joey Chestnut.

[06/30/25 - 10:01 AM]
NASA+ Is Coming to Netflix This Summer
Audiences now will have another option to stream rocket launches, astronaut spacewalks, mission coverage, and breathtaking, live views of Earth from the International Space Station.

[06/30/25 - 09:31 AM]
Video: "Apocalypse in the Tropics" - Official Trailer - Netflix
Through a deep examination, this documentary from Oscar nominee Petra Costa explores the profound impact of evangelism on Brazil's political landscape.

[06/30/25 - 09:23 AM]
All-New Series "Survival Mode" Premieres Monday, July 7 on NBC
Across nine episodes, the series chronicles some of the most recent devastating disasters - including the Maui wildfires, the Amtrak 501 derailment, Superstorm Sandy, and the sinking of the Costa Concordia - through firsthand accounts from survivors and rare archival footage.

[06/30/25 - 09:01 AM]
Video: "Going, Going, Gone: The Magic of the Home Run" - Official Trailer - The Roku Channel
This one is dedicated to the dinger. Comedian Roy Wood Jr takes us on a baseball journey all about the long ball.

[06/30/25 - 09:01 AM]
"Miley Cyrus: Something Beautiful" Visual Album Coming to Disney+ and Hulu July 16
The visual album premiered June 6 at the Tribeca Festival ahead of its one-night theatrical release in the U.S. and Canada on June 12.

[06/30/25 - 08:01 AM]
Video: "America's Team: The Gambler and His Cowboys" - Official Trailer - Netflix
On August 19, experience the historic rise of one of the greatest teams in all of sports.

[06/30/25 - 07:26 AM]
Disney+ Adds Three New Premium Reality Commissions to Its Growing Slate of UK Unscripted Original Series
Highlights include the return of Britain's original and much-loved dating series "Blind Date", reimagined for a contemporary audience.

[06/30/25 - 07:01 AM]
Video: "My Oxford Year" - Official Trailer - Netflix
An ambitious American fulfilling her dream of studying at Oxford falls for a charming Brit hiding a secret that may upend her perfectly planned life.

[06/30/25 - 06:37 AM]
ESPN Reveals Special Honorees for The 2025 ESPYS Presented by Capital One Airing Wednesday, July 16, at 8 p.m. ET/PT on ABC and Streaming Live on ESPN+
Oscar Robertson will receive the Arthur Ashe Award for Courage, Katie Schumacher-Cawley will receive the Jimmy V Award for Perseverance, and David Walters and Erin Regan will receive the Pat Tillman Award for Service.

[06/30/25 - 01:01 AM]
Video: Netflix Unleashes Teaser for "Troll 2"
When a dangerous new troll is awakened, unleashing devastation across Norway, beloved adventurers Nora, Andreas and Captain Kris are thrust into their most perilous mission yet.

[06/29/25 - 10:31 PM]
A Secret Society, Ritualistic Killings, and a Century-Old Curse Netflix and YRF Entertainment's "Mandala Murders" Premieres July 25
"Mandala Murders" is a first-of-its-kind mythological-crime thriller that promises to pull audiences into a world where every clue leads deeper into a long-buried prophecy.

[06/27/25 - 11:48 PM]
Development Update: Week of June 23-27
Updates include: Scott Speedman to topline ABC's "RJ Decker" pilot; Joel Kim Booster to pen latest "Pitch Perfect" spin-off at Peacock; and "Doctor Odyssey," "Grosse Pointe Garden Society" among the latest cancellations.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).