[12/07/05 - 12:00 AM]
UPN Continues to Climb with Gains in Adults and Women 18-34 This Week, Season-To-Date and the Completed NoV. Sweep

[via press release from UPN]


UPN Finishes the Nov. 2005 Sweep Up From Last Nov. and Ahead of the WB in the Target Demos of Adults 18-34 and Women 18-34

UPN'S TOP MODEL Sashays To Second At 8:00PM In Adults 18-34 And Women Demos

CHRIS Delivers Solid Performance in Repeat on Thursday

UPN Ranks Second on Friday 8-10PM in Adults 18-34 and First in Men Demos

UPN Continues to Deliver Impressive Year-to-Year Growth on Friday

In a week that included the final three days of the Nov. 2005 Sweep, UPN finished well ahead of the WB in all key categories, including adults 18-34 (1.7/5 v. 1.1/3), adults 18-49 (1.5/4 v. 1.1/3), women 18-34 (2.1/6 v. 1.5/4), women 18-49 (1.7/4 v. 1.5/4) and viewers (3.6mil v. 3.1mil), based on Nielsen ratings for the week ending Dec. 4.

UPN also delivered gains this week compared to the same week a year ago in the network's target demos of adults 18-34 (13%, 1.7/5) and women 18-34 (11%, 2.1/6).

Season-to-date, UPN is up more than any other network in the key adults 18-34 (13%, 1.7/5) and women 18-34 (10%, 2.2/6). UPN is also scoring season-to-date increases in women 18-49 (6%, 1.9/5).

In the recently concluded Nov. 2005 Sweep, UPN was also one of the few networks to deliver growth over Nov. 2004 in the target demos of adults 18-34 (13%, 1.7/5) and women 18-34 (10%, 2.2/6). In adults 18-34, UPN posted more sweep-to-sweep gains than any other network.

UPN beat the WB for the Nov. 2005 Sweep in adults 18-34 (1.7/5 v. 1.5/4) and women 18-34 (2.2/6 v. 1.9/5), marking a dramatic shift from last Nov. when UPN finished just behind the WB in the key demos that both networks target.

WEDNESDAY � 11/30/05

On the final night of the Nov. 2005 sweep, AMERICA'S NEXT TOP MODEL ranked second from 8-9pm in adults 18-34 (3.1/9), women 18-34 (4.5/12) and women 18-49 (3.7/9), behind only CBS.

In adults 18-49, TOP MODEL (2.5/7) beat NBC's "Christmas in Rockefeller Center" and WB's "One Tree Hill" from 8-9:00PM.

TOP MODEL 5 out-delivered "Top Model" 3 on the same night a year ago (12/1/04) by 11% in adults 18-34 (3.1/9), 14% in adults 18-49 (2.5/7), 6% in women 18-49 (3.7/9) and 6% in viewers (5.2mil).

Benefiting from its TOP MODEL lead-in, Wednesday's VERONICA MARS increased +8% in viewers (2.8mil) versus the final VERONICA of the Nov. 2004 Sweep.

Overall, UPN beat NBC and WB from 8-10pm in adults 18-34 (2.2/6), women 18-34 (3.3/9) and women 18-49 (2.7/6). UPN topped the WB in adults 18-49 (1.8/5) and viewers (4.0mil).

THURSDAY - 12/1/05

Even in repeat, EVERYBODY HATES CHRIS continued to perform on UPN's new night of comedy. Compared to an original SMACKDOWN from 8-8:30PM last year, EVERYBODY HATES CHRIS was up 13% in adults 18-34 (1.8/6), 6% in adults 18-49 (1.8/5), 75% in women 18-34 (2.1/6) and 43% in women 18-49 (2.0/5).

CHRIS beat ABC and the WB in the 8-8:30PM time period in adults 18-34, adults 18-49, women 18-34 and women 18-49.

Overall, UPN's comedy block of CHRIS, LOVE, INC., EVE and CUTS beat ABC and the WB in the target demos of adults 18-34 (1.3/4) and women 18-34 (1.7/5).

FRIDAY - 12/2/05

SMACKDOWN ranked second on Friday 8-10PM in adults 18-34 (1.7/6), behind only ABC.

UPN was the number one network on Friday 8-10PM in men 18-34 (2.3/9), men 18-49 (2.0/7) and male teens (3.0/11).

SMACKDOWN improved over the same night last year in total viewers (73%), adults 18-49 (36%), adults 18-34 (89%), women 18-34 (10%), men 18-49 (67%) and men 18-34 (188%).

Source: NTI (preliminary), week ending 12/4/2005 or as dated.
% change based on rating unless otherwise noted.

  [december 2005]  


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