or


[07/10/06 - 12:00 AM]
From the Cat Walk to the Chat Walk: 'Project Runway' Goes Mobile with New Text Messaging Initiative

[via press release from Bravo]

FROM THE CAT WALK TO THE CHAT WALK: 'PROJECT RUNWAY' GOES MOBILE WITH NEW TEXT MESSAGING INITIATIVE

FROM THE CAT WALK TO THE CHAT WALK: 'PROJECT RUNWAY' GOES MOBILE WITH NEW TEXT MESSAGING INITIATIVE

'Adopt-a-Character' Campaign Allows Fans To Interact With Their Favorite Designer and Download Wallpaper And Voicetones; Launch of campaign pegged to Emmy-Nominated Series Premiere on Wednesday, July 12 on Bravo

NEW YORK - July 10, 2006 - If you want to know what Project Runway designers are thinking when host Heidi Klum says, "You're out", look no further than BravoTV.com and your mobile phone. Timed to coincide with the highly-anticipated Wednesday, July 12 season three premiere of the four-time Emmy-nominated "Project Runway", Bravo will launch an extensive mobile messaging effort that gives fans a chance to hear personal messages from the participants in the Emmy-nominated series. The announcement was made today by Lisa Hsia, Senior Vice President, New Media, Bravo

Beginning Wednesday, July 12, fans will have the option of receiving three in-show text messages per week from all of the contestants. This Project Runway sneak peek will reveal all there is to know about what's really happening behind the scenes and can be accessed free of charge by texting "PR" to 27286.

Then, beginning Wednesday, August 9, fans can step up the interaction with their personal favorites through the "Adopt-A-Character" program at BravoTV.com. For $1.99 per month, viewers can "adopt" their favorite designer, and receive three text messages per week from the designer, and a chance to hear their innermost thoughts as the series' action unfolds. Viewers can "adopt" more than one designer at a time with each additional fee. The $1.99 fee will also allow fans to access a special downloadable option (a wallpaper of the contestant in the first month, a special "voicetone" in the second month) in addition to the in-show messages. Once your favorite contestant has been eliminated, the personal messages will stop, but other contestants can be "adopted" at any time for an additional $1.99 per character. Viewers who remain part of the winning contestant's texting fan club until the end of the series will be awarded a special to-be-named Project Runway downloadable.

For those who want even more details about the designers, host Heidi Klum, design mentor Tim Gunn or the challenges presented to the contestants, the Project Runway WAP site features bios, topical and episodic polls, a mobile store and EXCLUSIVE behind-the-scenes photos and Q & A's with the contestants. Fans can access the site by texting 'BRAVO' to 27286 ('BRAVO').

"Project Runway is absolutely made for this kind of campaign," noted Hsia. "Our viewers are incredibly passionate about this show and they have an insatiable appetite when it comes to knowing every single detail about our designers, challenges, host and judges."

In addition to record setting ratings, "Project Runway" continues to drive traffic to the BravoTV.com site. Since its launch, the series has garnered an impressive 87 million page views and 2.2 million unique visitors and remains one of the most popular sites on the web. Tim Gunn's "Take Section" on BravoTV.com alone garnered 9.1 million page views and the "Tim's Take Podcasts" have gotten 600,000 downloads.

The "Project Runway" series is co-produced by The Weinstein Company and Miramax Television. Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing") are executive producers of "Project Runway." Rich Bye is also an executive producer of "Project Runway" for Magical Elves. Heidi Klum is host and executive produce. Desiree Gruber and Jane Cha of Full Picture are also executive producers. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Blow Out", "Kathy Griffin: My Life on the D-List", "Inside the Actors Studio," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [july 2006]  
S
M
T
W
T
F
S
      


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)









[04/27/15 - 10:05 AM]
New Season of Cinemax Series "Strike Back" to Debut July 31
Philip Winchester and Sullivan Stapleton star in the action series, which follows a stealth counterterrorism unit as it spans the globe to stop potential threats, often behind enemy lines.

[04/27/15 - 10:05 AM]
Bravo Media Expands Scripted Development Slate with Three New Projects
Additionally, Bravo's first half-hour scripted comedy series, "Odd Mom Out," will premiere with back-to-back episodes on Monday, June 8 at 10:00/9:00c.

[04/27/15 - 09:57 AM]
"Forged in Fire" - New Competition Series Coming to History This Summer
The series will feature world-class bladesmiths recreating many of history's most iconic edged weapons, from the Japanese katana to the medieval broadsword to ancient throwing blades like the Chakram.

[04/27/15 - 09:08 AM]
"Aqua Teen Hunger Force" Forever Meats with Adult Swim to Fry the Old Title and Shake Things Up
The show's final season launches Sunday, June 21 at midnight/11:00c on the cable channel.

[04/27/15 - 08:49 AM]
"A.D. The Bible Continues" Matches Last Week's 1.1 in Fast-Affiliate Ratings
NBC spins the numbers for Sunday, April 26.

[04/27/15 - 08:33 AM]
Sunday's Broadcast Ratings: ABC Tops Demos with "Once Upon a Time," "Secrets & Lies"
The latter surges to a series high among adults 18-49.

[04/27/15 - 08:33 AM]
Netflix Releases Season 3 Key Art for Netflix Original Series "Orange is the New Black"
As previously announced, Season 3 will launch on Friday, June 12.

[04/27/15 - 07:27 AM]
Smashing Pumpkins Mastermind and Rock Innovator Billy Corgan Joins TNA Wrestling
In this position, Corgan will develop characters and create story lines for TNA's flagship program "Impact Wrestling" as well as other TNA programming.

[04/27/15 - 07:14 AM]
WE tv's Hit Series "Braxton Family Values" Returns with New Episodes Thursday, May 21 at 9PM ET/PT
As Season Four continues, Trina files for divorce from her husband Gabe, but is reluctant to share the news with her sisters.

[04/26/15 - 07:59 PM]
"Steve Harvey" Wins Big with Its Second Consecutive Daytime Emmy(R) Award for Outstanding Talk Show/Informative
During the acceptance speech, Steve Harvey commented: "God is good, all the time. This is for my producing team - you don't know who they are but they make the show what it is."

[04/26/15 - 02:01 PM]
HBO Sports Is the Fight Fan's Destination for Mayweather-Pacquiao
The blockbuster welterweight unification title showdown is set for Saturday, May 2 from the MGM Grand Garden Arena in Las Vegas.

[04/26/15 - 08:46 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
CBS then is the most-watched broadcast network last night.

[04/26/15 - 08:40 AM]
Encore Telecast of "Saturday Night Live," With Host Chris Hemsworth, Is Its Top Rebroadcast Since February 21
NBC spins the numbers for Saturday, April 25.

[04/25/15 - 06:00 PM]
Ariana Grande, Fifth Harmony and Becky G Among Top Winners at the 2015 Radio Disney Music Awards
"Disney Channel Presents the Radio Disney Music Awards" airs tomorrow night, Sunday, April 26 at 8:00/7:00c on Disney Channel.

[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.