or


[07/13/06 - 12:00 AM]
Common Sense Media, Pta, and FOX Interactive Media Partner on Multi-Million Dollar Internet Safety Campaign Featuring Kiefer Sutherland Star of FOX Hit "24"

[via press release from FOX]

Common Sense Media, PTA, and Fox Interactive Media Partner On Multi-Million Dollar Internet Safety Campaign Featuring Kiefer Sutherland Star Of Fox Hit "24"

San Francisco, July 13, 2006 - Common Sense Media, an organization dedicated to improving the media and entertainment lives of kids and families, the PTA, and Fox Interactive Media (FIM) today announced a major national Internet safety campaign designed to reach millions of parents. The goal of the campaign, which includes an Internet Survival Guide for Parents independently created and distributed by Common Sense Media (with an accompanying website at www.commonsense.com), as well as online advertisements running across the Fox Interactive Media network, is to help parents keep their kids Internet safe and smart.

The centerpiece of the campaign is a PSA starring Kiefer Sutherland of the hit Fox television show "24". News Corporation is backing the campaign with millions of dollars of air time and ad space across its properties including FOX, and Fox Interactive Media's network of websites including MySpace.com, FoxSports.com, IGN.com, Fox.com, AmericanIdol.com, Rotten Tomatoes and AskMen. The PSAs will also air on Fox�s cable networks FX, National Geographic channel, Fox Movie Channel, Fox Reality, FUEL TV, FSN, SPEED, Fox College Sports Atlantic, Fox College Sports Central, Fox College Sports Pacific, Fox Soccer Channel and (in Spanish) on Fox Sports en Espanol. All Fox-owned-and-operated regional sports networks likewise will televise the PSAs. The guidebook and other Internet safety materials will be distributed by Common Sense Media.

"As part of our commitment to Internet safety, we have a responsibility to help parents and their teens to work together to engage in safe online practices," said Hemanshu Nigam, chief security officer at MySpace.com and FIM. "Kiefer Sutherland carries our Internet safety message to families in a compelling way, and the more informed parents are, the safer families will be online. We're grateful to Kiefer and to Common Sense Media and the National PTA for their help on this important project."

In a recent national poll released by Common Sense Media, 85% of parents considered the Internet the most risky form of media for their kids. At the same time, the poll showed that 77% of parents surveyed think the Internet is an important tool to help their kids learn and 91% said they thought the Internet helps their kids explore subjects they are passionate about.

"In order to protect children from running into trouble on the Internet, parents need to know where their kids live on line and need simple, practical information to help keep their kids safe," said James P. Steyer, CEO of Common Sense Media. "We want to empower parents with Internet safety tools so that they can confidently embrace the online world their kids study and play in."

�For decades PTA members have been dedicated to the safety of all children and students. We feel that the Internet can be a very useful tool for education and that the Common Sense Media resources will educate parents on how to keep their children safe online. The goal is for parents to make informed decisions about technology to help their children succeed while keeping them safe in the process,� said Anna Weselak, national president of PTA.

The campaign includes:

� National television PSA campaign with the PTA featuring "24" star Kiefer Sutherland

� National online banner advertising campaign across Fox Interactive Media�s network of Internet properties

� A website dedicated to Internet safety and resources located at commonsense.com, featuring:

o A downloadable guidebook to Internet safety for parents

o A downloadable Internet safety tip card for parents and teens

� Links to the commonsense.com site from PTA.org and Fox Interactive Media�s network of sites

The campaign announced today is part of a broad effort at Fox Interactive Media to help protect the safety and privacy of consumers on the Internet. Other recent developments include the enhancement of safety features on social networking site MySpace.com as well as another series of national PSAs distributed in partnership with National Center for Missing and Exploited Children (NCMEC) and the Advertising Council.

More details about the Common Sense, Fox Interactive Media and PTA campaign, including the transcript of the Kiefer Sutherland spot and a link to it can be found at http://www.commonsense.com and www.myspace.com/commonsensemedia.

About Common Sense Media:

Common Sense Media is the nation�s leading non-partisan organization dedicated to improving the media lives of kids and families. Common Sense Media provides trustworthy ratings and reviews of media and entertainment based on child development criteria created by leading national experts. For more information, visit www.commonsensemedia.org.

About PTA:

With nearly 6 million members, PTA is the largest volunteer parent organization in the United States. Since its founding in 1897, PTA has prided itself on being a powerful voice for children, a relevant resource for parents, and a strong advocate for public education. Membership in PTA is open to anyone who is concerned with the education, health, and welfare of children and youth. For more information about PTA, visit pta.org.

About Fox Interactive Media:

A division of News Corp. (NWS), Fox Interactive Media (FIM) is an integrated network of sites offering socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes Internet assets from News Corp. divisions, including the highly trafficked Foxsports.com, Americanidol.com and Fox.com. FIM also owns and operates such category leaders as MySpace.com, the number one social networking site on the Web; IGN, a leading gaming and entertainment site; Scout.com, a dynamic collegiate and pro sports network; AskMen, a leading men's lifestyle site, and Rotten Tomatoes, the premier destination for movie-goers, among others.





  [july 2006]  
S
M
T
W
T
F
S
      


· 24 (FOX)





[09/16/25 - 03:39 PM]
"College GameDay Built by The Home Depot" and College Football on ESPN/ABC Both Off to Stellar Starts in 2025
ABC is off to its best three-week start ever, averaging 7.8 million viewers per game.

[09/16/25 - 03:02 PM]
"20/20" Is the No. 1 Program Across Broadcast and Cable on Friday Night
"20/20" ranked as the No. 1 broadcast program on Friday night in Total Viewers (2.457 million).

[09/16/25 - 03:01 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54, and Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in All Three Measures
For the 2nd week in a row, "Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49.

[09/16/25 - 02:45 PM]
FOX NFL Smashes All-Time Viewership Records with Week 2 Super Bowl Rematch
A massive 33.8 million viewers delivers FOX Sports its best-ever regular season Sunday telecast, most-watched Week 2 NFL telecast on record and more all-time viewership highs!

[09/16/25 - 12:01 PM]
Netflix Top 10 Week of September 8: "Canelo vs. Crawford" Packs a Punch, "Wednesday" Season 2 Joins Most Popular List
In movies, "KPop Demon Hunters" danced its way back to No. 1 on the English Film list with 22.6 million views.

[09/16/25 - 11:01 AM]
NFL Christmas Gameday Is Back with a New Line-Up of On-Air Booth Talent in Washington, D.C. and Minneapolis, Minnesota
Netflix's NFL Christmas Gameday 2024 reached 65 million U.S. viewers, according to Nielsen.

[09/16/25 - 11:00 AM]
Prime Video Announces October 23 Premiere Date for "Allen Iv3rson"
The three-part docuseries is about the captivating life of basketball legend and global sensation Allen Iverson, whose authentic voice and unapologetic expression of style paved the way for future generations and revolutionized the culture of the NBA.

[09/16/25 - 10:01 AM]
HBO Original Documentary "Prime Minister" Debuts September 30
The film had its world premiere at the 2025 Sundance Film Festival, where it won the Audience Award for World Cinema Documentary.

[09/16/25 - 09:56 AM]
Daytime Emmy-Nominated "The Jennifer Hudson Show" Comes to Streaming Audiences for Free on Tubi
Starting today, fans can stream each episode of season four of "The Jennifer Hudson Show" for free on Tubi the day after it airs on linear television.

[09/16/25 - 09:30 AM]
"On the Bench" -- NBC Sports Introduces Dedicated Team Analysts Seated Courtside for Peacock NBA Monday Throughout 2025-26 NBA Season
Rather than sitting next to the play-by-play voice, the analysts will be positioned near the assistant coaches of their assigned team during the action, listening in on huddles and timeouts, and delivering information straight from the bench.

[09/16/25 - 09:01 AM]
"Superman" Soars Onto HBO Max Exclusively on September 19
HBO Max will feature an in-app "Superman" takeover offering viewers a transformed homepage and unique user experience.

[09/16/25 - 09:01 AM]
Video: "Tom Clancy's Splinter Cell: Deathwatch" - Official Trailer - Netflix
In the shadowy world of espionage, Sam Fisher is a rumor and a legend. Pulled back into action, he must help a new recruit unravel a global conspiracy.

[09/16/25 - 09:01 AM]
Bravo Embarks on the Ultimate Fish-Out-of-Water Social Experiment When "Wife Swap: The Real Housewives Edition" Premieres Tuesday, Oct. 14 at 9 P.M. ET/PT
"The Real Housewives" featured are Angie Katsanevas (Salt Lake City), Emily Simpson (Orange County), Melissa Gorga (New Jersey) and Dr. Wendy Osefo (Potomac).

[09/16/25 - 08:45 AM]
ESPN and the NWSL Announce Supplemental Media Rights Agreement
Under the agreement, ABC and ESPN networks will carry 16 more regular-season games each year, increasing the total number of NWSL matches available on The Walt Disney Company networks from 17 to 33 per season.

[09/16/25 - 08:01 AM]
Video: Netflix Debuts the Trailer for "Earthquake: Joke Telling Business"
The comedian brings his signature humor back to the stage as he riffs on everyday life, relationships, current events and much more.