or


[07/13/06 - 12:00 AM]
Common Sense Media, Pta, and FOX Interactive Media Partner on Multi-Million Dollar Internet Safety Campaign Featuring Kiefer Sutherland Star of FOX Hit "24"

[via press release from FOX]

Common Sense Media, PTA, and Fox Interactive Media Partner On Multi-Million Dollar Internet Safety Campaign Featuring Kiefer Sutherland Star Of Fox Hit "24"

San Francisco, July 13, 2006 - Common Sense Media, an organization dedicated to improving the media and entertainment lives of kids and families, the PTA, and Fox Interactive Media (FIM) today announced a major national Internet safety campaign designed to reach millions of parents. The goal of the campaign, which includes an Internet Survival Guide for Parents independently created and distributed by Common Sense Media (with an accompanying website at www.commonsense.com), as well as online advertisements running across the Fox Interactive Media network, is to help parents keep their kids Internet safe and smart.

The centerpiece of the campaign is a PSA starring Kiefer Sutherland of the hit Fox television show "24". News Corporation is backing the campaign with millions of dollars of air time and ad space across its properties including FOX, and Fox Interactive Media's network of websites including MySpace.com, FoxSports.com, IGN.com, Fox.com, AmericanIdol.com, Rotten Tomatoes and AskMen. The PSAs will also air on Fox�s cable networks FX, National Geographic channel, Fox Movie Channel, Fox Reality, FUEL TV, FSN, SPEED, Fox College Sports Atlantic, Fox College Sports Central, Fox College Sports Pacific, Fox Soccer Channel and (in Spanish) on Fox Sports en Espanol. All Fox-owned-and-operated regional sports networks likewise will televise the PSAs. The guidebook and other Internet safety materials will be distributed by Common Sense Media.

"As part of our commitment to Internet safety, we have a responsibility to help parents and their teens to work together to engage in safe online practices," said Hemanshu Nigam, chief security officer at MySpace.com and FIM. "Kiefer Sutherland carries our Internet safety message to families in a compelling way, and the more informed parents are, the safer families will be online. We're grateful to Kiefer and to Common Sense Media and the National PTA for their help on this important project."

In a recent national poll released by Common Sense Media, 85% of parents considered the Internet the most risky form of media for their kids. At the same time, the poll showed that 77% of parents surveyed think the Internet is an important tool to help their kids learn and 91% said they thought the Internet helps their kids explore subjects they are passionate about.

"In order to protect children from running into trouble on the Internet, parents need to know where their kids live on line and need simple, practical information to help keep their kids safe," said James P. Steyer, CEO of Common Sense Media. "We want to empower parents with Internet safety tools so that they can confidently embrace the online world their kids study and play in."

�For decades PTA members have been dedicated to the safety of all children and students. We feel that the Internet can be a very useful tool for education and that the Common Sense Media resources will educate parents on how to keep their children safe online. The goal is for parents to make informed decisions about technology to help their children succeed while keeping them safe in the process,� said Anna Weselak, national president of PTA.

The campaign includes:

� National television PSA campaign with the PTA featuring "24" star Kiefer Sutherland

� National online banner advertising campaign across Fox Interactive Media�s network of Internet properties

� A website dedicated to Internet safety and resources located at commonsense.com, featuring:

o A downloadable guidebook to Internet safety for parents

o A downloadable Internet safety tip card for parents and teens

� Links to the commonsense.com site from PTA.org and Fox Interactive Media�s network of sites

The campaign announced today is part of a broad effort at Fox Interactive Media to help protect the safety and privacy of consumers on the Internet. Other recent developments include the enhancement of safety features on social networking site MySpace.com as well as another series of national PSAs distributed in partnership with National Center for Missing and Exploited Children (NCMEC) and the Advertising Council.

More details about the Common Sense, Fox Interactive Media and PTA campaign, including the transcript of the Kiefer Sutherland spot and a link to it can be found at http://www.commonsense.com and www.myspace.com/commonsensemedia.

About Common Sense Media:

Common Sense Media is the nation�s leading non-partisan organization dedicated to improving the media lives of kids and families. Common Sense Media provides trustworthy ratings and reviews of media and entertainment based on child development criteria created by leading national experts. For more information, visit www.commonsensemedia.org.

About PTA:

With nearly 6 million members, PTA is the largest volunteer parent organization in the United States. Since its founding in 1897, PTA has prided itself on being a powerful voice for children, a relevant resource for parents, and a strong advocate for public education. Membership in PTA is open to anyone who is concerned with the education, health, and welfare of children and youth. For more information about PTA, visit pta.org.

About Fox Interactive Media:

A division of News Corp. (NWS), Fox Interactive Media (FIM) is an integrated network of sites offering socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes Internet assets from News Corp. divisions, including the highly trafficked Foxsports.com, Americanidol.com and Fox.com. FIM also owns and operates such category leaders as MySpace.com, the number one social networking site on the Web; IGN, a leading gaming and entertainment site; Scout.com, a dynamic collegiate and pro sports network; AskMen, a leading men's lifestyle site, and Rotten Tomatoes, the premier destination for movie-goers, among others.





  [july 2006]  
S
M
T
W
T
F
S
      


· 24 (FOX)





[06/29/16 - 03:36 PM]
New Updated "Lost in Space" Series Coming Exclusively to Netflix
Reimagined by feature writing team Matt Sazama and Burk Sharpless, with Zack Estrin showrunning, the series will premiere worldwide on Netflix in 2018.

[06/29/16 - 02:03 PM]
Video: Netflix's "BoJack Horseman" Season Three Mane Trailer Is Here!
The season three trailer for "BoJack Horseman" is here and BoJack is a bona fide movie star!

[06/29/16 - 01:34 PM]
VH1 Greenlights New Late Night Talk Show with Host Marc Lamont Hill
CNN commentator and BET News host Marc Lamont Hill will anchor the weekly series delivering VH1's pop culture spin on the hottest entertainment news and gossip.

[06/29/16 - 12:28 PM]
Golf Channel Posts Most-Watched Second Quarter Ever
Golf Channel spins the numbers for the quarter to date.

[06/29/16 - 12:06 PM]
AMC Renews "Preacher" for an Expanded Second Season
The Sony Pictures Television-AMC Studios co-production is the #2 new series on cable this year among adults 18-49 and adults 25-54.

[06/29/16 - 11:40 AM]
LMN Debuts Drama Series "Blue: A Secret Life," Starring Julia Stiles on July 8
The project was originally commissioned in the US as "Blue," a three-season, short-form series for online channel WIGS.

[06/29/16 - 11:02 AM]
Video: Netflix's "Tallulah" - Trailer & Key Art Debut
Ellen Page and Allison Janney co-star in the project, which will debut on July 29.

[06/29/16 - 10:01 AM]
Sara Bareilles, DNCE and Pitbull Join All-Star Lineup of Performers for NBC's Annual "Macy's 4th of July Fireworks Spectacular"
Returning to emcee the broadcast are "Today" show co-hosts Willie Geist and Tamron Hall.

[06/29/16 - 10:01 AM]
HBO and Cinemax Bring Four Series to Comic-Con International: San Diego 2016
The HBO series "Game of Thrones," "Silicon Valley" and "Vice Principals" and the Cinemax series "Outcast" are confirmed for panels and autograph sessions.

[06/29/16 - 09:29 AM]
The Second Season of Pop's "Sing It On" Premieres on Wednesday, July 27 at 9:00 PM, ET/PT
The eight-episode docu-series showcases the real-life stories of four wickedly talented and highly charismatic collegiate a cappella teams.

[06/29/16 - 09:24 AM]
Get Ready to Rock This Summer with "AXS TV Concerts Hosted by Mark Cuban"
The new five-week series will run on Thursdays from August 11 through September 8.

[06/29/16 - 09:02 AM]
Ovation TV Sets Revolutionary Programming Stunt for Bastille Day, July 14
"Pardon Our French!," Ovation's day-long programming event, will feature French-themed films, documentaries and exclusive previews and behind-the-scenes footage from "Versailles."

[06/29/16 - 09:02 AM]
"Squidbillies" Season 10 Premieres Sunday, July 10 at 11:30 p.m. ET/PT on Adult Swim
This season features all-new covers of the theme song each week from a variety of musical artists including Father John Misty, Kurt Vile, The B-52s, Sharon Van Etten, Jimmy Cliff and Rebecca Schiffman.

[06/29/16 - 08:51 AM]
Stewart Copeland of The Police Rocks Out in Travel Channel's "Island Fever"
In the hour-long special, Copeland dives headfirst into the Java Sea to surf Bali's famous waves, drinks local moonshine in the rice fields and jams with a Balinese gamelan drumming group.

[06/29/16 - 08:35 AM]
Tuesday's Broadcast Ratings: "Got Talent" Once Again Keeps NBC on Top
The Peacock wins the night in adults 18-49 as well as total viewers.