or


[07/13/06 - 12:00 AM]
Common Sense Media, Pta, and FOX Interactive Media Partner on Multi-Million Dollar Internet Safety Campaign Featuring Kiefer Sutherland Star of FOX Hit "24"

[via press release from FOX]

Common Sense Media, PTA, and Fox Interactive Media Partner On Multi-Million Dollar Internet Safety Campaign Featuring Kiefer Sutherland Star Of Fox Hit "24"

San Francisco, July 13, 2006 - Common Sense Media, an organization dedicated to improving the media and entertainment lives of kids and families, the PTA, and Fox Interactive Media (FIM) today announced a major national Internet safety campaign designed to reach millions of parents. The goal of the campaign, which includes an Internet Survival Guide for Parents independently created and distributed by Common Sense Media (with an accompanying website at www.commonsense.com), as well as online advertisements running across the Fox Interactive Media network, is to help parents keep their kids Internet safe and smart.

The centerpiece of the campaign is a PSA starring Kiefer Sutherland of the hit Fox television show "24". News Corporation is backing the campaign with millions of dollars of air time and ad space across its properties including FOX, and Fox Interactive Media's network of websites including MySpace.com, FoxSports.com, IGN.com, Fox.com, AmericanIdol.com, Rotten Tomatoes and AskMen. The PSAs will also air on Fox�s cable networks FX, National Geographic channel, Fox Movie Channel, Fox Reality, FUEL TV, FSN, SPEED, Fox College Sports Atlantic, Fox College Sports Central, Fox College Sports Pacific, Fox Soccer Channel and (in Spanish) on Fox Sports en Espanol. All Fox-owned-and-operated regional sports networks likewise will televise the PSAs. The guidebook and other Internet safety materials will be distributed by Common Sense Media.

"As part of our commitment to Internet safety, we have a responsibility to help parents and their teens to work together to engage in safe online practices," said Hemanshu Nigam, chief security officer at MySpace.com and FIM. "Kiefer Sutherland carries our Internet safety message to families in a compelling way, and the more informed parents are, the safer families will be online. We're grateful to Kiefer and to Common Sense Media and the National PTA for their help on this important project."

In a recent national poll released by Common Sense Media, 85% of parents considered the Internet the most risky form of media for their kids. At the same time, the poll showed that 77% of parents surveyed think the Internet is an important tool to help their kids learn and 91% said they thought the Internet helps their kids explore subjects they are passionate about.

"In order to protect children from running into trouble on the Internet, parents need to know where their kids live on line and need simple, practical information to help keep their kids safe," said James P. Steyer, CEO of Common Sense Media. "We want to empower parents with Internet safety tools so that they can confidently embrace the online world their kids study and play in."

�For decades PTA members have been dedicated to the safety of all children and students. We feel that the Internet can be a very useful tool for education and that the Common Sense Media resources will educate parents on how to keep their children safe online. The goal is for parents to make informed decisions about technology to help their children succeed while keeping them safe in the process,� said Anna Weselak, national president of PTA.

The campaign includes:

� National television PSA campaign with the PTA featuring "24" star Kiefer Sutherland

� National online banner advertising campaign across Fox Interactive Media�s network of Internet properties

� A website dedicated to Internet safety and resources located at commonsense.com, featuring:

o A downloadable guidebook to Internet safety for parents

o A downloadable Internet safety tip card for parents and teens

� Links to the commonsense.com site from PTA.org and Fox Interactive Media�s network of sites

The campaign announced today is part of a broad effort at Fox Interactive Media to help protect the safety and privacy of consumers on the Internet. Other recent developments include the enhancement of safety features on social networking site MySpace.com as well as another series of national PSAs distributed in partnership with National Center for Missing and Exploited Children (NCMEC) and the Advertising Council.

More details about the Common Sense, Fox Interactive Media and PTA campaign, including the transcript of the Kiefer Sutherland spot and a link to it can be found at http://www.commonsense.com and www.myspace.com/commonsensemedia.

About Common Sense Media:

Common Sense Media is the nation�s leading non-partisan organization dedicated to improving the media lives of kids and families. Common Sense Media provides trustworthy ratings and reviews of media and entertainment based on child development criteria created by leading national experts. For more information, visit www.commonsensemedia.org.

About PTA:

With nearly 6 million members, PTA is the largest volunteer parent organization in the United States. Since its founding in 1897, PTA has prided itself on being a powerful voice for children, a relevant resource for parents, and a strong advocate for public education. Membership in PTA is open to anyone who is concerned with the education, health, and welfare of children and youth. For more information about PTA, visit pta.org.

About Fox Interactive Media:

A division of News Corp. (NWS), Fox Interactive Media (FIM) is an integrated network of sites offering socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes Internet assets from News Corp. divisions, including the highly trafficked Foxsports.com, Americanidol.com and Fox.com. FIM also owns and operates such category leaders as MySpace.com, the number one social networking site on the Web; IGN, a leading gaming and entertainment site; Scout.com, a dynamic collegiate and pro sports network; AskMen, a leading men's lifestyle site, and Rotten Tomatoes, the premier destination for movie-goers, among others.





  [july 2006]  
S
M
T
W
T
F
S
      


· 24 (FOX)





[07/31/26 - 08:01 AM]
Rebecca Hall to Join Netflix Series Based on Dan Brown's "The Secret of Secrets"
She'll play Katherine Solomon for the upcoming series adaptation of the mystery thriller novel by Dan Brown, the sixth installment in his "Robert Langdon" series.

[07/31/26 - 08:00 AM]
ESPN to Carry More Than 445 MLB Games Across Its Platforms in August
The month-long schedule includes seven newly selected exclusive matchups on ESPN and ABC, ESPN Unlimited MLB Games of the Day and more than 400 out-of-market MLB.TV games available through the ESPN App.

[07/31/26 - 07:01 AM]
Video: "Moria" - Official Trailer - Netflix
In this highly stylized fictionalization, Moria Casán transforms her life story into a symbolic spectacle of fame, controversy and ceaseless reinvention.

[07/31/26 - 07:01 AM]
Video: "The Shards" - Official Trailer 3 - FX
Real friends stab you in the front.

[07/31/26 - 06:04 AM]
"ESPN Jeopardy!" Is Now Streaming on Disney+, Hulu and the ESPN App
The series features ESPN commentators and celebrity sports fans competing on the iconic Alex Trebek Stage.

[07/31/26 - 05:23 AM]
ESPN Announces New Shaboozey Track "High Noon" Featuring Gunna as 2026-27 College Football Season Anthem
ESPN has collaborated with musical artists for the past 13 years to create an anthem that drives excitement and awareness around ESPN's comprehensive college football coverage.

[07/31/26 - 04:56 AM]
Netflix Introduces the "Chumbak" Family, Moving Into Every Home on August 28
"Chumbak" is a feel-good multi-generational comedy set in a contemporary urban Indian neighbourhood where no celebration is too small, no crisis ever stays private and everyday comes with a healthy dose of hungaamaa.

[07/30/26 - 11:33 PM]
Video: "Vadhandhi" Season 2 - Official Trailer - Prime Video
When skeletal remains are unexpectedly discovered at a highway site, SI Moosa Raaza races against time to unveil the truth.

[07/30/26 - 05:01 PM]
Video: "Mousetrap" - Official Teaser - Netflix
A reclusive writer wakes to find his identity stolen - and must ally with a ruthless loan shark to reclaim his life from a man known as "The Rat."

[07/30/26 - 03:37 PM]
HBO Orders New Limited Series "The Trial of Louise Woodward"
Based on a true story, the five-episode limited series stars two-time Emmy nominee Meghann Fahy.

[07/30/26 - 11:11 AM]
Video: We TV and All Reality Share Sneak Peek at New Original Unscripted Series "Love After Lockup: Relationship Rehab" Premiering This October
Five fan-favorite couples from the hit "Love After Lockup" franchise will join psychiatrist and nationally recognized relationship expert, Dr. Ish Major, to repair their broken bonds.

[07/30/26 - 10:37 AM]
NFL Network Added to the ESPN App, Further Expanding Year-Round NFL Coverage for Fans, All in One Place
The addition brings one of football's most established dedicated destinations for live games, replays of unforgettable matchups, studio programming and original content directly into the ESPN App.

[07/30/26 - 09:49 AM]
"American Experience" Announces New Slate of Limited-Series Documentaries for PBS and a Surge in Digital Growth
The new broadcast and digital lineup kicks off with "Lindbergh," a highly anticipated three-part documentary series premiering in May 2027.

[07/30/26 - 09:17 AM]
Paramount+ Greenlights "Clueless" Event Series Starring Alicia Silverstone
Picking up 30 years after the original film, beloved Beverly Hills icon Cher Horowitz has figured out a lot: She's successful in business and has mastered motherhood - that is, until her daughter's high school years, and Cher finds that parenting a teenager makes her feel "clueless" all over again.

[07/30/26 - 09:03 AM]
Video: "A Beautiful Obsession" - Official Trailer - Prime Video
Coming soon - an unflinching four-part docuseries capturing the final chapters of Pep Guardiola's dramatic decade at Man City.