or


[07/17/06 - 12:00 AM]
The CBS Marketing Group Implements Outernet Strategy for the 2006/2007 Television Season

[via press release from CBS]

THE CBS MARKETING GROUP IMPLEMENTS OUTERNET STRATEGY FOR THE 2006/2007 TELEVISION SEASON

CBS has implemented an innovative marketing campaign this season to attract viewers to its fall programming via the 'Outernet' -- finding intrusive ways to reach viewers through exclusive partnerships that expose CBS to consumers outside their homes, during their daily routine or while traveling. By utilizing the 'Outernet,' CBS is finding new platforms for programming and promotion as well as unique ways for advertisers to engage with CBS content.

CBS 2006/2007 OUTERNET marketing initiatives include:

� CBS ON "EYE ON AMERICAN" PROGRAMMING: CBS has expanded its programming and promotional agreement with American Airlines, the world's largest airline, to now include ad sales and product integration. This renewed long-term partnership between CBS and American Airlines, allows the Network to continue providing exclusive in-flight entertainment to over 30,000 flights per month, reaching a captive audience of more than four million passengers, while incorporating an innovative sales component exclusive to CBS advertisers that will enable sponsors to reach consumers both on the air and in the air.

� PILOTS ON PILOTS: Former "Survivor" and American Airlines Airline pilot Terry Deitz introduces the CBS pilots, THE CLASS and SHARK to passengers on American Airlines flights this September through CBS' "Eye On American" original programming. The two CBS television pilots will premiere "in the air" before they are officially broadcast "on the air."

� CBS PROMOBILE TOUR: The Aldrich family from Peoria, Illinois is currently traveling cross-country this summer in an AMAZING RACE themed motor home sponsored by CBS. The RV is wrapped in Amazing Race signage and the family has been armed with promotional material about the show's new time period which they will hand out to crowds at major events. The family devised the innovative concept to sell advertising space on their motor home to sponsor their vacation by posting information about their summer vacation plans on Ebay.

� CBS ON CRUISE SHIPS: "CBS Eye on Royal Caribbean" original programming and promotional clips available on all Royal Caribbean cruise ships.

� CBS IN SUPERMARKETS: CBS has partnered with SignStorey Inc. to produce original branded CBS content and fall previews beginning in June 2006 in over 1200 supermarkets nationwide.

� CBS ON POSTAGE STAMPS: CBS to distribute first-class postage stamps featuring the Network's primetime stars and new shows. Stars featured include: Ray Liotta, starring in SMITH; James Woods, starring in SHARK; Charlie Sheen, starring TWO AND A HALF MEN; and Julia Louis Dreyfus, starring in THE NEW ADVENTURES OF OLD CHRISTINE.

� CBS ON AUTONET: Original CBS branded programming and promotions to appear on Autonet, which provides programming content to auto service centers nationwide.

� CBS ON WATERCOOLERS: CBS was the first television network to promote its comedy series in drug stores by advertising on Aquacell watercoolers this fall. New series SHARK will be showcased in Duane Reade and Rite Aid stores in New York and Los Angeles.





  [july 2006]  
S
M
T
W
T
F
S
      


· SURVIVOR (CBS)





[08/01/14 - 01:49 PM]
DIY Network Achieved Most-Watched July Primetime Ever Among P25-54 Viewers in July
DIY Network spins the numbers for the month of July.

[08/01/14 - 01:18 PM]
ESPN Goes to Portland for the 2014 MLS All-Star Game
ESPN media platforms will combine to provide unprecedented coverage of the game, between a team of Major League Soccer All-Stars and Bayern Munich on Wednesday, August 6.

[08/01/14 - 01:15 PM]
HGTV Scores Best July Ever
HGTV spins the numbers for the month of July.

[08/01/14 - 11:01 AM]
The Walt Disney Company and the National Cable Television Cooperative Announce Robust Long-Term Distribution Agreement
As part of the new multi-year deal, the NCTC will introduce several new services, including the full suite of authenticated WATCH and video-on-demand products.

[08/01/14 - 10:55 AM]
Live Twitter(R) Chat with "The Quest" Executive Producers and the First Eliminated Contestant, Friday, August 1
Join Mark Ordesky, Jane Fleming, Rob Eric and the first Paladin banished from Everealm as they answer your questions about last night's exciting series premiere.

[08/01/14 - 10:20 AM]
Dierks Bentley Brings a Special Performance from His Headlining Riser Tour to CMT's "Hot 20 Countdown" This Weekend as Part of the Mountain Dew(R) CMT Summer Concert Series
Bentley has invited the series on the road of his tour, making special appearances in all four installments and bringing fans new videos along with a behind-the-scenes look from the road.

[08/01/14 - 09:01 AM]
Sarah Hyland to Co-Host "Teen Choice 2014" Sunday, August 10, Live on FOX
Also scheduled to appear: Taylor Swift, Ansel Elgort, Victoria Justice, Collins Key, Laura and Vanessa Marano, Ian Somerhalder, Odeya Rush, Brenton Thwaites and Ariana Grande.

[08/01/14 - 08:48 AM]
"Last Comic Standing" Matches a Six-Week High in 18-49 Rating
NBC spins the numbers for Thursday, July 31.

[08/01/14 - 08:32 AM]
Thursday's Broadcast Ratings: CBS Continues Win Streak in Both Viewers, Demos
The Eye was the top draw among total viewers and adults 18-49 for the fifth consecutive week.

[08/01/14 - 08:30 AM]
ABC's "The Quest" Debut Ties a Summer Time-Slot High and "NY Med" Wins at 10pm with a Best-Since-Premiere Number
ABC spins the numbers for Thursday, July 31.

[08/01/14 - 07:46 AM]
Escape Acquires Rights to More Than 500 Episodes of Three Popular True Crime Television Series
"Snapped," "Unsolved Mysteries" and "Forensic Files" have all been licensed to the fledgling network.

[08/01/14 - 07:43 AM]
ESPN to Follow Path of USA Basketball Men's National Team to the "2014 FIBA Basketball World Cup"
The USA Basketball National team is coached by legendary Duke coach Mike Krzyzewski and potentially headlined by superstars Kevin Durant, Stephen Curry, Paul George, Derrick Rose and James Harden, among others.

[08/01/14 - 07:23 AM]
HBO Confirms Debut Date of "Foo Fighters: Sonic Highways" - Series to Launch Its Eight-Episode Season Friday, Oct. 17
Directed by Foo Fighters frontman Dave Grohl, each one-hour episode of the unprecedented documentary series is devoted to a different American musical landmark.

[08/01/14 - 07:03 AM]
FOX Sports 1 Kicks Off August with Big Week of Boxing
Sammy Vasquez Jr. and James Stevenson square off in a main event IBF/USBA Welterweight title bout presented by Mike Tyson's Iron Mike Productions on Friday, August 8.

[08/01/14 - 07:00 AM]
Science Channel's "Man vs. the Universe" Delves Into Mankind's New Race to Tame the Cosmos
The three-part series launches Wednesday, August 13 at 10:00/9:00c on the network.