or


[07/17/06 - 12:00 AM]
The CBS Marketing Group Implements Outernet Strategy for the 2006/2007 Television Season

[via press release from CBS]

THE CBS MARKETING GROUP IMPLEMENTS OUTERNET STRATEGY FOR THE 2006/2007 TELEVISION SEASON

CBS has implemented an innovative marketing campaign this season to attract viewers to its fall programming via the 'Outernet' -- finding intrusive ways to reach viewers through exclusive partnerships that expose CBS to consumers outside their homes, during their daily routine or while traveling. By utilizing the 'Outernet,' CBS is finding new platforms for programming and promotion as well as unique ways for advertisers to engage with CBS content.

CBS 2006/2007 OUTERNET marketing initiatives include:

� CBS ON "EYE ON AMERICAN" PROGRAMMING: CBS has expanded its programming and promotional agreement with American Airlines, the world's largest airline, to now include ad sales and product integration. This renewed long-term partnership between CBS and American Airlines, allows the Network to continue providing exclusive in-flight entertainment to over 30,000 flights per month, reaching a captive audience of more than four million passengers, while incorporating an innovative sales component exclusive to CBS advertisers that will enable sponsors to reach consumers both on the air and in the air.

� PILOTS ON PILOTS: Former "Survivor" and American Airlines Airline pilot Terry Deitz introduces the CBS pilots, THE CLASS and SHARK to passengers on American Airlines flights this September through CBS' "Eye On American" original programming. The two CBS television pilots will premiere "in the air" before they are officially broadcast "on the air."

� CBS PROMOBILE TOUR: The Aldrich family from Peoria, Illinois is currently traveling cross-country this summer in an AMAZING RACE themed motor home sponsored by CBS. The RV is wrapped in Amazing Race signage and the family has been armed with promotional material about the show's new time period which they will hand out to crowds at major events. The family devised the innovative concept to sell advertising space on their motor home to sponsor their vacation by posting information about their summer vacation plans on Ebay.

� CBS ON CRUISE SHIPS: "CBS Eye on Royal Caribbean" original programming and promotional clips available on all Royal Caribbean cruise ships.

� CBS IN SUPERMARKETS: CBS has partnered with SignStorey Inc. to produce original branded CBS content and fall previews beginning in June 2006 in over 1200 supermarkets nationwide.

� CBS ON POSTAGE STAMPS: CBS to distribute first-class postage stamps featuring the Network's primetime stars and new shows. Stars featured include: Ray Liotta, starring in SMITH; James Woods, starring in SHARK; Charlie Sheen, starring TWO AND A HALF MEN; and Julia Louis Dreyfus, starring in THE NEW ADVENTURES OF OLD CHRISTINE.

� CBS ON AUTONET: Original CBS branded programming and promotions to appear on Autonet, which provides programming content to auto service centers nationwide.

� CBS ON WATERCOOLERS: CBS was the first television network to promote its comedy series in drug stores by advertising on Aquacell watercoolers this fall. New series SHARK will be showcased in Duane Reade and Rite Aid stores in New York and Los Angeles.





  [july 2006]  
S
M
T
W
T
F
S
      


· SURVIVOR (CBS)





[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 02:31 PM]
"Superstore" Is Stocking Up! NBC Orders Full Second Season
NBC's crowd-pleasing comedy "Superstore" has added nine more episodes to its inventory bringing the season total to 22.

[09/23/16 - 12:21 PM]
Oxygen Media Presents "Snapped: Notorious - The Menendez Brothers" Premiering Sunday, October 2nd from 9PM - 11PM ET/PT
Oxygen Media will take an unflinching look at the Menendez Brothers' case, from their privileged upbringing, to the shocking details of their savage crime, to the ongoing debate that asks: Are the brothers monsters? Or are they victims of parental abuse?

[09/23/16 - 12:18 PM]
Video: "Shameless" Season Seven Premiere Available Now Across Multiple Platforms
Said installment comes in advance of its linear premiere on Sunday, October 2.

[09/23/16 - 11:10 AM]
Showtime(R) Presents "Sebastian Maniscalco: Why Would You Do That?"
Directed by Joe Demaio, written by Maniscalco and filmed live at New York City's famed Beacon Theatre during one of the seven sold-out shows on his 2016 tour, the hour-long special is chock-full of skepticism.

[09/23/16 - 10:06 AM]
Freeform Greenlights Development on Late-Night Series with Comedian Iliza Shlesinger
"A late-night show has been THE goal for me and I'm ready to throw my hat into the ring," said Shlesinger.

[09/23/16 - 10:03 AM]
AMC Renews Travel Docu-Series "Ride with Norman Reedus" Featuring Star of "The Walking Dead" for Second Season
Season two will consist of six one-hour episodes featuring "The Walking Dead" actor and motorcycle and travel enthusiast Reedus as he takes viewers back on the open road to journey to amazing places and sample local cultures.

[09/23/16 - 09:54 AM]
Comedy Central Announces Slate of Stand-Up Specials Filming This Fall with Comedians Lewis Black, Kurt Braunohler, Joe DeRosa, Mark Normand and Roy Wood Jr.
"Lewis Black: Black to the Future" kicks things off on Friday, October 7.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/23/16 - 08:29 AM]
BBC America Takeover at New York Comic Con Launches First Ever Panels at the Theater at Madison Square Garden
The takeover features panels and a world premiere screening with the casts and creators of "Doctor Who," new original series "Dirk Gently's Holistic Detective Agency" and new "Doctor Who" spin-off, "Class."

[09/23/16 - 07:43 AM]
Superstar Illusionist Criss Angel Returns to A&E with A One-Hour Special "Criss Angel Trick'd Up" Premiering Wednesday, October 12 at 9PM ET/PT
Celebrated worldwide as the "Magician of the Century," renowned illusionist Criss Angel dares to transcend boundaries once again.

[09/23/16 - 07:13 AM]
Season Two of WE tv's Hit Series "Growing Up Hip Hop" Premieres Thursday, October 13th, 10pm ET/PT
Hip Hop royalty Angela Simmons, Romeo Miller, Damon "Boogie" Dash, Kristinia DeBarge, TJ Mizell and Egypt Criss all return for a drama filled season where shocking truths are finally revealed, changing the lives of this tight-knit group of friends forever

[09/22/16 - 02:37 PM]
"Saturday Night Live" Premieres with Margot Robbie and The Weeknd
Robbie can currently be seen starring as Harley Quinn in the hugely successful blockbuster hit "Suicide Squad."