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[07/18/06 - 12:00 AM]
CMT and Miss America Go Multi-Network and Multi-Platform with New Programming Strategy to Support 2007 Miss America Pageant

[via press release from CMT]

CMT and Miss America Go Multi-Network and Multi-Platform With New Programming Strategy to Support 2007 MISS AMERICA PAGEANT

Two-Hour Contestant Special to be Broadcast on CMT, VH1, MTV and Logo and Include Viewer Voting for 'Miss Congeniality'

Additional Programming Available on CMT, CMT.com, CMT LOADED, VOD, CMT Mobile and CMT Radio

NASHVILLE, Tenn., July 18 -- Miss America will be available on multiple networks and multiple platforms as CMT announces an expanded programming strategy to support the 2007 MISS AMERICA PAGEANT. Beginning in January, CMT and its sister networks, VH1, MTV and Logo, will air a newly produced, two-hour special featuring all 52 Miss America contestants as they meet in Los Angeles and prepare for their odyssey to become Miss America. VH1 is available in 90 million homes; MTV in 90 million; Logo in 20 million and CMT in 83 million. CMT remains the exclusive home of the pageant.

"With largely unduplicated viewership from CMT, our sister Viacom networks will greatly expand Miss America's reach and expose the organization to a phenomenally large set of new viewers," said Paul Villadolid, vice president, programming and development, CMT. "We'll also utilize our new broadband channel, CMT LOADED, and other properties with additional programming that will fully maximize the strength of the Miss America property."

"We're extremely excited about the overwhelming amount of programming that CMT and other Viacom properties have committed to Miss America," said Sam Haskell, chairman of the board, Miss America Organization. "This is exactly the kind of synergy we were hoping for when we made our initial deal with CMT."

Beginning in December, CMT will devote nine hours to Miss America programming that will repeat on the network leading up to the MISS AMERICA PAGEANT in January 2007. Additional programming will be available exclusively on CMT LOADED, VOD, CMT.com, CMT Radio and CMT Mobile. Miss America-related programming will include:

CONTESTANT SPECIAL - two-hour special featuring the 52 State Finalists as they meet in LA and prepare for their quest to become the new Miss America. In addition, viewers will be able to cast their vote via phone and online at CMT.com for "Miss Congeniality," which will be announced live during the Pageant. This program takes the place of the previously announced documentary series, FINDING MISS AMERICA. Special to air on CMT, VH1, MTV, Logo and available on CMT LOADED.

TOTAL ACCESS: JENNIFER BERRY - one-hour special following Jennifer Berry on her yearlong journey as Miss America 2006. From her crowning moment in Las Vegas to traveling the country in support of her platform, this special gives a never-before-seen look at the life of Miss America. Special to air on CMT and available on CMT LOADED.

GREATEST MISS AMERICA MOMENTS - one-hour special documenting the evolution of Miss America over the past 85 years. Past and present Miss Americas reveal what it's like to spend a year as American "royalty" - from personal stories of courage and hope, to the drama and controversy of an institution caught in the crossfire of social change. Special to air on CMT and available on CMT LOADED.

CMT TOP 20 COUNTDOWN - two-and-a-half-hour show counting down the week's top videos with host Lance Smith reporting on-site at the 2007 MISS AMERICA PAGEANT. This special edition will feature interviews with pageant contestants that will premiere on CMT and be available on CMT LOADED.

CMT INSIDER - half-hour magazine show with host Katie Cook going behind the scenes at the upcoming pageant. This special edition of CMT INSIDER will premiere on CMT and be available on CMT LOADED and CMT Mobile.

2007 MISS AMERICA PAGEANT - two-hour pageant final that includes swimsuit, talent and evening wear competitions; and the crowning of Miss America 2007; premiering exclusively on CMT. Pageant location and venue to be announced.

TALENT PRELIMINARIES - Cameras will document each contestant's talent performance from the Preliminaries leading up to the Pageant; available exclusively on CMT LOADED.

CONTESTANT PROFILES - One-minute profiles on each state finalist; available on CMT LOADED and VOD, CMT.com, CMT Mobile, and CMT Radio.

The 2006 MISS AMERICA PAGEANT, hosted by James Denton, premiered on CMT last January and ranks as the most-watched telecast in CMT's history with total viewers*. Since its premiere, re-airings of the Pageant have been seen by more than 22 million different viewers.

For the first time in its 85-year history, the MISS AMERICA PAGEANT took place outside of Atlantic City and debuted in Las Vegas. Jennifer Berry, of Oklahoma, is the current Miss America.

CMT, America's No. 1 country music network, carries original programming, specials, and live concerts and events, as well as a mix of videos by established country music artists and new cutting-edge acts, including world premiere exclusive videos. Founded March 6, 1983, CMT, owned and operated by MTV Networks, reaches 83 million households in the United States. Go to country music's biggest web site at http://www.CMT.com.

The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance. For more information, go to http://www.missamerica.org.

*Nielsen Media Research

SOURCE Miss America Organization
http://www.missamerica.org http://www.CMT.com





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