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[07/25/06 - 12:00 AM]
Hewlett Packard Signs-On for Third Quarter Ad Buy on AMC to Include Sunday Morning Shootout and Special Primetime Movie Block in August

[via press release from AMC]

Hewlett Packard Signs-On for Third Quarter Ad Buy on AMC to Include Sunday Morning ShootOut and Special Primetime Movie Block in August

Customized Packages Attracting Key Advertisers

New York, NY, July 25, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that Hewlett Packard has signed on to for the third quarter of Sunday Morning Shootout, the network's half-hour weekly series hosted by entertainment industry veterans, Peter Bart and Peter Guber, featuring interviews with some of the industries most prominent producers, directors, writers and actors. As part of the agreement, AMC will create Hewlett Packard branded trivia focusing on technology and movies that will air as bumpers during the Sunday Morning Shootout and during the primetime programming block on the network. The package also includes tagged tune-ins, billboards, commercials and online presence at AMCtv.com.

Hewlett Packard will also advertise during the network's primetime daily movie block the nights of August 15th - August 18th. Movies include The Cowboy Way starring Keifer Sutherland, White Men Can't Jump starring Wesley Snipes and Woody Harrelson, Jurassic Park starring Laura Dern, The Last Samurai starring Tom Cruise and The Fly starring Jeffrey Goldblum. During that week, Hewlett Packard will receive an enhanced billboard package that will feature branded copy via a voice over promoting their "HP QuickPlay" campaign. The campaign will include their tagline, "the computer is personal again" outlining how entertainment of popular music and movies is accessible with just a touch of a button.

"With Sunday Morning Shootout and popular movies on AMC, we are offering our audience original and compelling programming enabling us to attract key advertisers like Hewlett Packard. At AMC, we are constantly looking to deliver customized packages that make sense for our advertisers so that they can communicate simple and efficient brand messages to our audience of movie lovers," said Arlene Manos, President, Rainbow National Network Advertising Sales. "On the heels of its most successful year of ratings in the network's history, AMC continues to maintain our loyal core viewers while also attracting a younger, informed demographic."

Last month, Sunday Morning Shootout celebrated its 100th episode with Director and Producer Steven Spielberg. The series has gained both critical and industry acclaim for its timely and relevant discussion topics and its roster of A-list guests. Since its premiere in October 2003, the show has featured many of Hollywood's hottest actors, directors and producers, including: Charlize Theron, Mel Gibson, Jack Black, Laura Linney, Jim Caviezel, Matthew Perry, Garry Marshall, director Jonathon Lynn, Andy Garcia, Cassian Elwes, Art Linson, Mark Gill, Harvey Weinstein, The Wayans Brothers- Keenan, Marlon and Shawn, Irwin Winkler, Stephen Sommers, Kevin Spacey, Mike Burns, Lucy Fisher, Paula Weinstein, Stacey Sher, Adrien Brody, Denzel Washington, Jude Law, John Malkovich, Patricia Clarkson, Nicholas Cage, Dennis Quaid and Virginia Madsen, among others.

AMC's commitment to the original programming genre has garnered substantial ratings growth for the network. The record breaking premiere of AMC's first original movie-event, Broken Trail, ranked as the #1 cable telecast of 2006 to-date, and helped establish June 2006 as the network's strongest monthly performance ever in primetime household rating and delivery. Additionally, AMC ranked among the top ten networks in primetime performance of key demos for the month, propelling the network to its strongest 2nd quarter performance ever in primetime household ratings and delivery. Sunday Morning Shootout is produced by Scott Sternberg Productions.

Source: Nielsen Media Research. 12/26/05-6/26/06 Rank on HH Rtg, HH delivery (000) among all individual telecasts on all ad-supported cable networks. AMC June 06 (5/29/06-6/25/06) M-Su 8-11p performance compared to all prior monthly AMC performances since April 2000. AMC 2nd quarter (3/27/06-6/25/06) compared to all 2nd quarter AMC performances since April 2000.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





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