or


[07/25/06 - 12:00 AM]
Hewlett Packard Signs-On for Third Quarter Ad Buy on AMC to Include Sunday Morning Shootout and Special Primetime Movie Block in August

[via press release from AMC]

Hewlett Packard Signs-On for Third Quarter Ad Buy on AMC to Include Sunday Morning ShootOut and Special Primetime Movie Block in August

Customized Packages Attracting Key Advertisers

New York, NY, July 25, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that Hewlett Packard has signed on to for the third quarter of Sunday Morning Shootout, the network's half-hour weekly series hosted by entertainment industry veterans, Peter Bart and Peter Guber, featuring interviews with some of the industries most prominent producers, directors, writers and actors. As part of the agreement, AMC will create Hewlett Packard branded trivia focusing on technology and movies that will air as bumpers during the Sunday Morning Shootout and during the primetime programming block on the network. The package also includes tagged tune-ins, billboards, commercials and online presence at AMCtv.com.

Hewlett Packard will also advertise during the network's primetime daily movie block the nights of August 15th - August 18th. Movies include The Cowboy Way starring Keifer Sutherland, White Men Can't Jump starring Wesley Snipes and Woody Harrelson, Jurassic Park starring Laura Dern, The Last Samurai starring Tom Cruise and The Fly starring Jeffrey Goldblum. During that week, Hewlett Packard will receive an enhanced billboard package that will feature branded copy via a voice over promoting their "HP QuickPlay" campaign. The campaign will include their tagline, "the computer is personal again" outlining how entertainment of popular music and movies is accessible with just a touch of a button.

"With Sunday Morning Shootout and popular movies on AMC, we are offering our audience original and compelling programming enabling us to attract key advertisers like Hewlett Packard. At AMC, we are constantly looking to deliver customized packages that make sense for our advertisers so that they can communicate simple and efficient brand messages to our audience of movie lovers," said Arlene Manos, President, Rainbow National Network Advertising Sales. "On the heels of its most successful year of ratings in the network's history, AMC continues to maintain our loyal core viewers while also attracting a younger, informed demographic."

Last month, Sunday Morning Shootout celebrated its 100th episode with Director and Producer Steven Spielberg. The series has gained both critical and industry acclaim for its timely and relevant discussion topics and its roster of A-list guests. Since its premiere in October 2003, the show has featured many of Hollywood's hottest actors, directors and producers, including: Charlize Theron, Mel Gibson, Jack Black, Laura Linney, Jim Caviezel, Matthew Perry, Garry Marshall, director Jonathon Lynn, Andy Garcia, Cassian Elwes, Art Linson, Mark Gill, Harvey Weinstein, The Wayans Brothers- Keenan, Marlon and Shawn, Irwin Winkler, Stephen Sommers, Kevin Spacey, Mike Burns, Lucy Fisher, Paula Weinstein, Stacey Sher, Adrien Brody, Denzel Washington, Jude Law, John Malkovich, Patricia Clarkson, Nicholas Cage, Dennis Quaid and Virginia Madsen, among others.

AMC's commitment to the original programming genre has garnered substantial ratings growth for the network. The record breaking premiere of AMC's first original movie-event, Broken Trail, ranked as the #1 cable telecast of 2006 to-date, and helped establish June 2006 as the network's strongest monthly performance ever in primetime household rating and delivery. Additionally, AMC ranked among the top ten networks in primetime performance of key demos for the month, propelling the network to its strongest 2nd quarter performance ever in primetime household ratings and delivery. Sunday Morning Shootout is produced by Scott Sternberg Productions.

Source: Nielsen Media Research. 12/26/05-6/26/06 Rank on HH Rtg, HH delivery (000) among all individual telecasts on all ad-supported cable networks. AMC June 06 (5/29/06-6/25/06) M-Su 8-11p performance compared to all prior monthly AMC performances since April 2000. AMC 2nd quarter (3/27/06-6/25/06) compared to all 2nd quarter AMC performances since April 2000.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [july 2006]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:27 AM]
USA Network Announces Pilot Pick-Up for Carlton Cuse and Ryan Condal Drama "Colony"
The project is a naturalistic drama about a family torn by opposing forces and making difficult choices as they balance staying together with surviving the struggle of the human race.