or


[07/28/06 - 12:00 AM]
NBC Makes Innovative Cross-Platform Marketing Effort to Launch New Series 'Heroes'

[via press release from NBC]

NBC MAKES INNOVATIVE CROSS-PLATFORM MARKETING EFFORT TO LAUNCH NEW SERIES 'HEROES'

NBC MAKES 'HEROIC' AND INNOVATIVE CROSS-PLATFORM MARKETING EFFORT TO LAUNCH NEW SERIES 'HEROES', EXPANDING PARTNERSHIPS WITH NATIONAL CINEMEDIA, NISSAN AND APPLE'S iTUNES

Deal Includes Previews of New Fall Drama Prior to Network Broadcast

BURBANK - July 28, 2006 � NBC's marketing in the digital arena takes a new turn as the network expands its corporate partnerships with National CineMedia, Nissan and Apple's iTunes to cross-promote its new Fall drama "Heroes" by finding new ways to incorporate the products into scripts organically and offering consumers the chance to be the first to see the series.

The announcement was made by John Miller, Chief Marketing Officer, NBC Universal Television Group.

Beginning September 1st, iTunes will offer a free and exclusive download of "Heroes" - in its entirety - in addition to other bonus content from NBC, including series trailers and behind-the-scenes footage from the filming of "Heroes."

"We have an unusual opportunity to team with several excellent corporate partners to let moviegoers be the first to experience this daring new series with its own theatrical feel to it," said Miller. "We want to generate buzz across a variety of platforms long before 'Heroes' ever airs on NBC."

"Once again, NBC is using the cinema to enhance the movie going experience for our patrons with a fun and compelling promotion allowing everybody to have an even better time at the movies," added Cliff Marks, National CineMedia's president of sales and marketing. "Our marketing and content partnership with NBC continues to show how America's two favorite entertainment forums - TV and movies - can team to create exciting consumer engagement opportunities for cinema enthusiasts."

As the exclusive sponsor of the series broadcast premiere, Nissan will present the episode with limited commercial interruption.

Jan Thompson, VP Marketing Nissan North America, related her enthusiasm for the program as part of an ongoing approach for the automaker "This program is just one example of our strategy to engage consumers by delivering content to them in entertaining, high impact environments where we believe the contextual experience is as important as the message."

In advance of the broadcast premiere, NBC and Nissan will also create three million co-branded promotional "Custom Cards" to be distributed exclusively at AMC, Cinemark and Regal Entertainment Group theaters nationwide through box-office handouts. Moviegoers will be encouraged to view the free download and sample the wide-screen appeal of the "Heroes" premiere on iTunes before its broadcast on NBC.

Each co-branded card will feature a unique pin code that NCM patrons can redeem online at a special iTunes NBC Fall Season "preview site" that will provide a free download of "Heroes" plus a backstage look at its filming and the NBC preview trailers of other network series for Fall 2006.

The massive campaign includes a 10-second "First Look" tease produced by National CineMedia that will run on 5,654 digital screens in 428 theaters during August, informing moviegoers to return to the theater in September to obtain their free download card.

To coincide with the in-theater card handouts in September, NBC will air a schedule of co-branded 20-second promos on the network touting the free preview download of "Heroes" on iTunes and NCM, courtesy of Nissan.

In addition, "Heroes" will receive major in-theater play in August with a two-minute and 30-second content piece playing on select AMC, Cinemark and Regal Entertainment Group big screens. Additionally, the series will be represented throughout participating theatres with a 30-second spot featured on NCM's Lobby Entertainment Network plasma screens and will be branded on popcorn bags, among other promotional items, completing the integrated cinema marketing campaign.

From creator/writer Tim Kring (NBC's "Crossing Jordan"), "Heroes" (Mondays, 9-10 p.m. ET beginning this Fall) is an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities.





  [july 2006]  
S
M
T
W
T
F
S
      


· CROSSING JORDAN (NBC)
· HEROES (NBC)









[07/06/15 - 03:46 PM]
Marvel & ESPN Films Premiere Short Film Series Beginning July 10
All eight films will have a television premiere and will also be released on the ESPN 30 for 30 Facebook page the same day.

[07/06/15 - 03:35 PM]
National Geographic Channel Announces Cast of Four-Hour Movie Event "Saints & Strangers"
Vincent Kartheiser, Anna Camp, Ron Livingston, Barry Sloane, Ray Stevenson and Natascha McElhone are among the ensemble cast members.

[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:37 PM]
Lifetime Renews Critically Acclaimed Drama "UnREAL" for Second Season
Airing on Mondays at 10:00/9:00c, "UnREAL" is Lifetime's youngest scripted series ever, with a median age of 43.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:46 PM]
Disney XD & Marvel to Debut Animated "Marvel's Guardians of the Galaxy"
The series debuts with a one-hour special featuring back-to-back episodes, Saturday, September 26 at 9:30 PM ET on Disney XD.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 12:36 PM]
Showtime(R) Presents "Jay Pharoah: Can I Be Me?"
This is Pharoah's first hour-long comedy special from The Cutting Room in New York City.

[07/06/15 - 12:11 PM]
Cinemax - Official "Outcast" Key Art and New Comic Book Cover Art
Get your first taste of the upcoming Robert Kirkman series based on the Skybound/Image comic.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 10:40 AM]
Video: Watch the Extended Trailer for TNT's "Public Morals," Premiering August 25 at 10/9c
Ed Burns is behind the project, which also stars Michael Rapaport and Elizabeth Masucci.

[07/06/15 - 10:32 AM]
Actor Jeffrey Dean Morgan Joins the Cast of "The Good Wife" as a Series Regular for Season Seven
Morgan will play Alex, a calm, experienced hourly investigator whom Alicia hires.

[07/06/15 - 09:17 AM]
Turner Broadcasting Brings Brands Closer to Fans at Comic-Con International: San Diego 2015
A lineup of events, panels, talent appearances, signings and related sponsor activations will showcase the breadth of the company's fan-driven brands and unique partnership capabilities.

[07/06/15 - 08:32 AM]
Netflix Releases "Chris Tucker Live" Trailer and Key Art
In the special, Chris Tucker returns to the stage he loves and showcases his mind-blowing comedic chops as he shares his experiences from childhood to the big time.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.