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[07/31/06 - 12:00 AM]
GSN and American Media, InC. Partner on Initiative for Tabloid-Themed Game Show

[via press release from GSN]

GSN and American Media, Inc. Partner on Initiative for Tabloid-Themed Game Show

The National Enquirer Will Be Integrated Into Episodes of STARFACE Series in Exchange for Advertising and Editorial in AMI Titles

SANTA MONICA, Calif., July 31 -- GSN and American Media, Inc. (AMI) today announced a multiplatform brand integration deal involving the cable network's new tabloid-themed game series STARFACE, hosted by Danny Bonaduce, and AMI's top selling celebrity magazine National Enquirer. The joint branding effort will integrate National Enquirer into half of the series' episodes by featuring a "National Enquirer Hot Corner" segment. GSN, in turn, will receive advertising and editorial in both The National Enquirer and Globe and their websites. The announcement was made today by Dena Kaplan, Senior Vice President of Marketing for GSN.

"We couldn't be more thrilled to be partnering with the industry's top celebrity magazine on our new tabloid-style show, STARFACE. National Enquirer is a perfect media brand partner for the series," said Kaplan.

David Pecker, AMI Chairman and Chief Executive Officer, said: "This innovative partnership is the first of its kind and gives us the chance to reach out to a growing market of game-related programming on national network television. We are excited about this deal and believe it will further our efforts to promote our publications through new mediums."

STARFACE is a funny, fast-paced game series premiering Tuesday, August 1 at 9:30 PM/8:30 PM C running weekly, Tuedsays through Saturday nights, on GSN. The series pits three contestants against one another to test their knowledge of everything to do with the famous and the infamous. In the "National Enquirer Hot Corner," Bonaduce unveils a series of unique, provocative celebrity photographs, each with a set of questions having to do with that individual.

In addition to renaming the round the "National Enquirer Hot Corner," Bonaduce will direct viewers to purchase the latest issues of National Enquirer and Globe to see its new special STARFACE editorial section. The network will also broadcast co-branded promotional spots for the magazines and will promote the show through GSN's viewer database of over 800,000 registrants. GSN will also feature National Enquirer banners on GSN.com.

In turn, AMI will be publishing a special STARFACE editorial column in the National Enquirer and Globe TV sections that will run every other week for 10 weeks beginning August 1. National Enquirer will also promote STARFACE on its website, nationalenquirer.com, and will stream video content.

STARFACE will air as the second half of an hour block with Michael Davies' CHAIN REACTION as its lead-in. CHAIN REACTION, in which teams of men and women complete phrases after being given the first and last words of a chain, also premieres on GSN on Tuesday, August 1.

About GSN

GSN, the Network for Games, is the only U.S. television network dedicated to game-related programming and interactive game playing. As the industry leader in interactivity, GSN features over 133 hours per week of interactive programming, which allows viewers a chance to win prizes by playing along with GSN's televised games via GSN.com. Now reaching nearly 60 million Nielsen homes, GSN is distributed in the U.S. through all major cable systems, telcos and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

About American Media, Inc.

American Media, Inc. is one of the largest media companies in the U.S. The company publishes six of the 14 best selling weekly magazines, including the National Enquirer and Star. AMI also owns Weider Publications, the leading publisher of health and fitness magazines, including Shape, Men's Fitness, Muscle & Fitness, Muscle & Fitness Hers, Flex, Fit Pregnancy and Natural Health. The company also publishes the best selling country music magazine, Country Weekly; a Latino entertainment magazine, !Mira! and more mini-mags and digests. In addition to print properties, AMI owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.

-GSN-

SOURCE GSN
http://corp.gsn.com http://www.gsn.com





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