or


[07/31/06 - 12:00 AM]
GSN and American Media, InC. Partner on Initiative for Tabloid-Themed Game Show

[via press release from GSN]

GSN and American Media, Inc. Partner on Initiative for Tabloid-Themed Game Show

The National Enquirer Will Be Integrated Into Episodes of STARFACE Series in Exchange for Advertising and Editorial in AMI Titles

SANTA MONICA, Calif., July 31 -- GSN and American Media, Inc. (AMI) today announced a multiplatform brand integration deal involving the cable network's new tabloid-themed game series STARFACE, hosted by Danny Bonaduce, and AMI's top selling celebrity magazine National Enquirer. The joint branding effort will integrate National Enquirer into half of the series' episodes by featuring a "National Enquirer Hot Corner" segment. GSN, in turn, will receive advertising and editorial in both The National Enquirer and Globe and their websites. The announcement was made today by Dena Kaplan, Senior Vice President of Marketing for GSN.

"We couldn't be more thrilled to be partnering with the industry's top celebrity magazine on our new tabloid-style show, STARFACE. National Enquirer is a perfect media brand partner for the series," said Kaplan.

David Pecker, AMI Chairman and Chief Executive Officer, said: "This innovative partnership is the first of its kind and gives us the chance to reach out to a growing market of game-related programming on national network television. We are excited about this deal and believe it will further our efforts to promote our publications through new mediums."

STARFACE is a funny, fast-paced game series premiering Tuesday, August 1 at 9:30 PM/8:30 PM C running weekly, Tuedsays through Saturday nights, on GSN. The series pits three contestants against one another to test their knowledge of everything to do with the famous and the infamous. In the "National Enquirer Hot Corner," Bonaduce unveils a series of unique, provocative celebrity photographs, each with a set of questions having to do with that individual.

In addition to renaming the round the "National Enquirer Hot Corner," Bonaduce will direct viewers to purchase the latest issues of National Enquirer and Globe to see its new special STARFACE editorial section. The network will also broadcast co-branded promotional spots for the magazines and will promote the show through GSN's viewer database of over 800,000 registrants. GSN will also feature National Enquirer banners on GSN.com.

In turn, AMI will be publishing a special STARFACE editorial column in the National Enquirer and Globe TV sections that will run every other week for 10 weeks beginning August 1. National Enquirer will also promote STARFACE on its website, nationalenquirer.com, and will stream video content.

STARFACE will air as the second half of an hour block with Michael Davies' CHAIN REACTION as its lead-in. CHAIN REACTION, in which teams of men and women complete phrases after being given the first and last words of a chain, also premieres on GSN on Tuesday, August 1.

About GSN

GSN, the Network for Games, is the only U.S. television network dedicated to game-related programming and interactive game playing. As the industry leader in interactivity, GSN features over 133 hours per week of interactive programming, which allows viewers a chance to win prizes by playing along with GSN's televised games via GSN.com. Now reaching nearly 60 million Nielsen homes, GSN is distributed in the U.S. through all major cable systems, telcos and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

About American Media, Inc.

American Media, Inc. is one of the largest media companies in the U.S. The company publishes six of the 14 best selling weekly magazines, including the National Enquirer and Star. AMI also owns Weider Publications, the leading publisher of health and fitness magazines, including Shape, Men's Fitness, Muscle & Fitness, Muscle & Fitness Hers, Flex, Fit Pregnancy and Natural Health. The company also publishes the best selling country music magazine, Country Weekly; a Latino entertainment magazine, !Mira! and more mini-mags and digests. In addition to print properties, AMI owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.

-GSN-

SOURCE GSN
http://corp.gsn.com http://www.gsn.com





  [july 2006]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/19/17 - 01:30 PM]
All-Star Autism Benefit "Night of Too Many Stars: America Unites for Autism Programs," Hosted by Jon Stewart, to Be Presented Live on HBO Nov. 18
Louis C.K., Stephen Colbert, Abbi Jacobson, Jordan Klepper, Hasan Minhaj, John Mulaney, Olivia Munn, John Oliver and Adam Sandler are among the initial wave of performers.

[10/19/17 - 01:29 PM]
"Bring It!" and "The Rap Game" Return November 24
Lifetime's Friday mainstays will once again air back-to-back beginning at 9:00/8:00c.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 12:06 PM]
AMC Launches New Virtual Reality App, AMC VR, with Brand-New "The Walking Dead" VR Content
Additionally, timed to "The Walking Dead's" 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam.

[10/19/17 - 12:03 PM]
American Heroes Channel and Time Inc.'s People(R) Present the 2017 Red Bandanna Hero Award to Combat Wounded Coalition Founder Lt. Jason Redman
A television special produced by Time Inc. Productions, "9/11 Hero: The Red Bandanna Legacy" will also highlight three Red Bandanna Heroes when it premieres on AHC on Saturday, October 28.

[10/19/17 - 11:59 AM]
Hallmark Channel Announces the Launch of "Countdown to Christmas" Fantasy Game
Viewers who play the game will have the opportunity to take their enthusiasm for their favorite Hallmark Channel holiday movies and play for the top prize of $20,000.

[10/19/17 - 11:01 AM]
Emmy(R) Award Nominees Robert and Michelle King to Executive Produce "Your Honor" for Showtime(R)
The project is a legal thriller that rips through all strata of Chicago society.

[10/19/17 - 10:56 AM]
Investigation Discovery (ID), America's #1 True Crime Network, Kicks Off Its Scripted Strand with World Premieres of "Dating Game Killer" and "Final Vision"
Guillermo Diaz and Carrie Preston star in the former while Scott Foley and Dave Annable lead the latter.

[10/19/17 - 10:34 AM]
WGN America Sets "Bellevue" Premiere Date for Tuesday January 23, 2018
The eight-episode, one-hour series stars Academy(R) and Golden Globe(R) winner Anna Paquin as Detective Annie Ryder, Shawn Doyle as Police Chief Peter Welland and Allen Leech as Eddie Roe.

[10/19/17 - 10:00 AM]
"Better Things" Renewed for Third Season - Peabody-Winning Comedy Series Returns to FX in 2018
"'Better Things' success is testament to the creative genius of Pamela Adlon as a writer, director and actor," said Eric Schrier.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:30 AM]
Video: New Trailer - Netflix's "Jim & Andy: The Great Beyond"
The film is director Chris Smith's fascinating deep dive into actor Jim Carrey's time spent portraying famed and complicated comedian Andy Kaufman.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/19/17 - 08:06 AM]
HGTV Stars Chip and Joanna Gaines Return for Season Five of "Fixer Upper" on Tuesday, November 21, at 9 p.m. ET/PT
In May 2018, Joanna and Chip also will star in a new spin-off series, "Fixer Upper: Behind the Design."

[10/19/17 - 07:31 AM]
Video: Netflix Releases Second Trailer for "Marvel's The Punisher" and Reveals Launch Date
The Jon Bernthal-led drama will roll out Friday, November 17 on the streaming service.