or


[07/31/06 - 12:00 AM]
GSN and American Media, InC. Partner on Initiative for Tabloid-Themed Game Show

[via press release from GSN]

GSN and American Media, Inc. Partner on Initiative for Tabloid-Themed Game Show

The National Enquirer Will Be Integrated Into Episodes of STARFACE Series in Exchange for Advertising and Editorial in AMI Titles

SANTA MONICA, Calif., July 31 -- GSN and American Media, Inc. (AMI) today announced a multiplatform brand integration deal involving the cable network's new tabloid-themed game series STARFACE, hosted by Danny Bonaduce, and AMI's top selling celebrity magazine National Enquirer. The joint branding effort will integrate National Enquirer into half of the series' episodes by featuring a "National Enquirer Hot Corner" segment. GSN, in turn, will receive advertising and editorial in both The National Enquirer and Globe and their websites. The announcement was made today by Dena Kaplan, Senior Vice President of Marketing for GSN.

"We couldn't be more thrilled to be partnering with the industry's top celebrity magazine on our new tabloid-style show, STARFACE. National Enquirer is a perfect media brand partner for the series," said Kaplan.

David Pecker, AMI Chairman and Chief Executive Officer, said: "This innovative partnership is the first of its kind and gives us the chance to reach out to a growing market of game-related programming on national network television. We are excited about this deal and believe it will further our efforts to promote our publications through new mediums."

STARFACE is a funny, fast-paced game series premiering Tuesday, August 1 at 9:30 PM/8:30 PM C running weekly, Tuedsays through Saturday nights, on GSN. The series pits three contestants against one another to test their knowledge of everything to do with the famous and the infamous. In the "National Enquirer Hot Corner," Bonaduce unveils a series of unique, provocative celebrity photographs, each with a set of questions having to do with that individual.

In addition to renaming the round the "National Enquirer Hot Corner," Bonaduce will direct viewers to purchase the latest issues of National Enquirer and Globe to see its new special STARFACE editorial section. The network will also broadcast co-branded promotional spots for the magazines and will promote the show through GSN's viewer database of over 800,000 registrants. GSN will also feature National Enquirer banners on GSN.com.

In turn, AMI will be publishing a special STARFACE editorial column in the National Enquirer and Globe TV sections that will run every other week for 10 weeks beginning August 1. National Enquirer will also promote STARFACE on its website, nationalenquirer.com, and will stream video content.

STARFACE will air as the second half of an hour block with Michael Davies' CHAIN REACTION as its lead-in. CHAIN REACTION, in which teams of men and women complete phrases after being given the first and last words of a chain, also premieres on GSN on Tuesday, August 1.

About GSN

GSN, the Network for Games, is the only U.S. television network dedicated to game-related programming and interactive game playing. As the industry leader in interactivity, GSN features over 133 hours per week of interactive programming, which allows viewers a chance to win prizes by playing along with GSN's televised games via GSN.com. Now reaching nearly 60 million Nielsen homes, GSN is distributed in the U.S. through all major cable systems, telcos and satellite providers. The network is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further media information, visit GSN's press website at corp.gsn.com.

About American Media, Inc.

American Media, Inc. is one of the largest media companies in the U.S. The company publishes six of the 14 best selling weekly magazines, including the National Enquirer and Star. AMI also owns Weider Publications, the leading publisher of health and fitness magazines, including Shape, Men's Fitness, Muscle & Fitness, Muscle & Fitness Hers, Flex, Fit Pregnancy and Natural Health. The company also publishes the best selling country music magazine, Country Weekly; a Latino entertainment magazine, !Mira! and more mini-mags and digests. In addition to print properties, AMI owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.

-GSN-

SOURCE GSN
http://corp.gsn.com http://www.gsn.com





  [july 2006]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/19/17 - 08:37 AM]
Friday's Broadcast Ratings: CBS Gets Another Bump from "Big Brother" Special
The Eye edges the competition in both total viewers and adults 18-49.

[08/18/17 - 11:18 PM]
Development Update: Friday, August 18
Updates include: D.J. Nash sells projects to ABC, CBS; Kevin Falls brings "The Unrequited" to NBC; and Steven Lilien, Bryan Wynbrandt set up "God Friended Me" at CBS.

[08/18/17 - 12:05 PM]
Walkers Are Invading AMC for "The Walking Dead" Multi-Weekend Marathon Event Beginning Sunday, August 20 at 9:00 A.M. ET/PT
Plus: look for "The Walking Dead: Season 8 Preview Special" on Sunday, September 10.

[08/18/17 - 11:29 AM]
MTV Announces New Host Terrence J. and Cast for Its Hit Matchmaking Series "Are You the One?" Premiering Wednesday, September 20th at 10:00 P.M. ET/PT
Before the premiere, audiences can get a sneak peek at the new cast in an audition tape casting special, airing Wednesday, September 13.

[08/18/17 - 09:54 AM]
Viceland Announces Fall Line-Up with New Shows & Returning Favorites
Returning are network staples "Bong App├ętit" with Abdullah Saeed, Vanessa Lavorato and Ry Pritchard, "Weediquette" with Krishna Andavolu, "Cyberwar" with Ben Makuch, and "Hamilton's Pharmacopeia" with Hamilton Morris.

[08/18/17 - 09:01 AM]
Viola Davis and Julius Tennon to Executive-Produce One-Hour Telecast "EIF Presents: XQ Super School Live" to Inspire the Public to Rethink High School and Explore Ways to Prepare Students for Careers of the Future
The one-hour special will air across ABC, CBS, FOX and NBC on Friday, September 8 at 8:00/7:00c.

[08/18/17 - 09:00 AM]
Season Two of Original Scripted Series "Chesapeake Shores" Catapults Hallmark Channel as Top-Rated and Most-Watched Cable Network
The Hallmark Channel further spins the numbers for the week of August 7-13.

[08/18/17 - 08:20 AM]
Video: WE tv Releases Cast & Sneak Peek for Season 9 of Hit Series "Marriage Boot Camp Reality Stars"
The season will feature a brand new house of dysfunctional couples including Kailyn Lowry and Javi Marroquin, Bobby Panahi and Asifa Mirza, Juelia Kinney and JJ Lane, Peter Gunz and Amina Buddafly & Mehgan James and DeAndre Perry.

[08/18/17 - 08:12 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Hold Onto Top Spot
The Eye wins the evening in both total viewers and adults 18-49.

[08/18/17 - 07:49 AM]
Car Pros Make Room for the Under "Dogs" in Discovery's All-New Series "Gear Dogs (WT)"
The series, formerly known as "House of Cars," premieres Monday, September 4 at 10:00/9:00c on the cable channel.

[08/17/17 - 11:43 PM]
Development Update: Thursday, August 17
Updates include: ABC lands live-action take on "The Jetsons"; Frances O'Connor to star in Hulu's "Locke & Key"; and Paul Scheer to pen the "Galaxy Quest" TV series for Amazon.

[08/17/17 - 03:30 PM]
AXS TV Greenlights Season Three of the Popular Original Music Series "Rock & Roll Road Trip with Sammy Hagar Presented by Mercury Insurance"
Production on the 12-episode season began this month and is scheduled for air in early 2018.

[08/17/17 - 02:47 PM]
MTV's Iconic "Unplugged" Franchise Returns This Fall
The new season will feature an eclectic, superstar lineup of global pop culture artists and will kick off with multi-platinum, award-winning singer/songwriter and "2017 Video Music Awards" nominee and performer, Shawn Mendes.

[08/17/17 - 12:55 PM]
Buddy and His Team of Skilled Bakers Return to TLC's "Cake Boss," with Early Premieres on the Network's TV Everywhere Platform, TLC GO
Look for five new episodes becoming available on TLC GO this Friday, August 18 and an additional five episodes on Friday, August 25.

[08/17/17 - 12:45 PM]
Freeform Gets Its Wings with First Original Christmas Movie, "Angry Angel," from Sony Pictures Television
From Golden Globe-nominated director and writer Will Gluck, the two-hour special holiday feature stars Jason Biggs, Brenda Song, Ricky Mabe, Andrew Bachelor and Andy Favreau.