or


[07/31/06 - 12:00 AM]
MTV Overdrive to Broadcast Live Behind the Scenes Feed of the 2006 MTV Video Music Awards

[via press release from MTV]

MTV Overdrive to Broadcast Live Behind the Scenes Feed of the 2006 MTV Video Music Awards

'VMA Live: Backstage Uncensored' Gives Fans Access to Stars, Drama, and All the Backstage Action They Never Get To See

MTV Mobile to Offer Real Time Video Updates Featuring Clips of Performances and On Stage Antics to Fans

Star Studded Awards Show to Live On-air, Online, and on Mobile on August 31st

NEW YORK, July 31 -- For the first time ever in awards show history, MTV will expose fans to the insanity on and off the stage at the 2006 MTV Video Music Awards. While the VMAs are airing live on MTV, Overdrive, the network's broadband channel, will air "VMA Live: Backstage Uncensored", an unprecedented live view of the ALL the action behind the scenes and backstage viewers have never gotten to see. In addition to the television and broadband experiences, MTV Mobile on all wireless carriers will also offer updates and recaps of the VMAs within minutes. This year's multiplatform experience builds on MyVMAs 2005 where there were more than 14.7 million streams of VMA content from MTV Overdrive. The star studded awards show will air live from Radio City Music Hall on Thursday, August 31st at 8:00PM (Live ET/Tape Delayed PT).

"Always looking to innovate, we knew we had to find an experience to address the fact that young people are simultaneously watching the VMAs and online chatting in real time with their friends about the unexpected moments and speculating about what's going on backstage," said Christina Norman, President of MTV. "So, we decided to deliver the access they crave by bringing them behind the curtain."

Additional VMA programming elements on MTV Overdrive, accessible at VMA.MTV.com, will include a live simulcast of MTV News' pre-show, interviews with talent, more music, more interaction with the MTV VJs and MTV News correspondents both live during the television broadcast and on-demand after the show. VMA.MTV.com will also get viewers prepped for the biggest night in music with highlights from past VMAs, performance playlists, VMA NYC tour, Bling Report, just to mention a few of the shows. Past VMA Overdrive shows will also be featured on VOD.

During the show, viewers will be able to email photos of themselves and their VMA experience to VMA.MTV.com. A few lucky viewers' photos will be chosen to be displayed onto the large video screens onstage, as the VMAs help give a face to the viewers watching at home.

"VMA Live: Backstage Uncensored" then turns into MyVMAs beginning immediately after the show. Every performance and celebrated moments from the stage will be available on demand to our viewers. The backstage experience will also be available in case they miss any parts when it was streamed live. "MyVMAs" users will be able to customize their own VMA experience on MTV Overdrive. "MyVMAs" will allow viewers to re-live and re-mix their own VMA experience by combining their favorite moments from the star-studded night with exclusive, bonus segments, all available in an a la carte, on-demand menu. "My VMAs" puts control in the hands of music fans and allows them to experience the VMAs the way they want.

In addition, MTV2 will have a live simulcast of the VMAs. MTV2 will also feature live hits throughout the event with MTV2 VJs providing colorful commentary on everything that's going on, replays of outstanding moments and performances that are worth a second look, and forecasting upcoming performances and awards, as well as getting VMA dish from celebrities that stop by. The winner of the MTV2 Award will be presented with a Moonman during the live hits. During the show, mtvU will feature videos of nominees, performers and presenters who were once regulars on the college channel and "graduated" to MTV. During this special VMA music block from 8PM - 11PM, mtvU will go live twice an hour to college student correspondents and mtvU VJs giving updates from the show, as well calling out upcoming performances and awards. mtvU will feature several hours of college-themed VMA coverage in the run up to the show, including a special installation of "Dean's List" hosted by a VMA-nominated artist that started out on mtvU, reports from a college student serving as a VMA seat filler, and college professors using their academic powers to predict who will take home the coveted Moonmen.

Also, MTV Networks high-definition channel, MHD: Music High Definition, will have the first-ever VMA simulcast presented in HD. MTV World will also bring the action to their own channels - MTV Desi, MTV K, MTV Chi with a live simulcast of the show. Additionally, the World channels will have their own correspondents on site to provide a customized point of view of the 2006 Video Music Awards, for their audiences, re-airing the show at a later date with new red carpet perspective.

Additional elements on MTV Mobile include the launch of a mobile boutique on MTV.com featuring ringtones from VMA nominees and wallpapers. The MTV Mobile VMA experience doesn't end when the live show does. Enjoyed Justin Timberlake's live performance? Fans of MTV Mobile video will also be able to enjoy backstage, red carpet and additional VMA coverage. Presented by Virgin Mobile USA, the leading youth wireless network, MTV will be introducing the first-ever Ringtone of the Year award this year, where fans will be able to vote on their favorite ringtone. Virgin Mobile users will be able to "vote" for the Ringtone of the Year by downloading free tones from the nominees as announced on TRL the week of the VMAs. The winning ringtone will then be available as a free download on Virgin Mobile over the weekend following the VMAs. In addition, Virgin Mobile users will be able to vote exclusively for the "Viewer's Choice" award from their phones.

Last but not least, URGE, MTV Network's digital music service, will be launching a VMA homepage on August 1st, including exclusive editorial content on this year's nominees, and playlists of each category's nominees and past winners dating back to the very first VMAs. To access all VMA coverage, users can visit http://www.URGE.com to download the service for free.

The "2006 MTV Video Music Awards" will be available to a potential viewing audience of more than 1.3 billion people via MTV's global network of 50 channels reaching 481.5 million households around the world as well as through syndication. Its convergent and original online programming will reach the entire interactive community, via MTV's 43 Web sites around the world.

The official sponsors of the "2006 MTV Video Music Awards" are Acuvue, Chevrolet, Dodge, Herbal Essences, JC Penny, Pepsi, Taco Bell and Virgin Mobile USA.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV
http://www.mtv.com http://www.vma.mtv.com http://www.urge.com





  [july 2006]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/11/16 - 02:49 PM]
FOX Sports Secures National Television Rights to Titans of Mavericks Big Wave Surfing Event
"This winter has already seen some of the biggest waves ridden around the world," says Melissa Forman.

[02/11/16 - 02:33 PM]
CMT's "Party Down South" Boosts Thursday Night Programming Block with Strong Premiere and Double-Digit Growth in Week 2
CMT further spins the numbers for Thursday, January 28 and Thursday, February 4.

[02/11/16 - 01:51 PM]
AMC Orders New Late-Night Talk Show, "Geeking Out" (Working Title)
The 30-minute show will take a timely look at pop culture through a fanboy lens and feature talk, clips, celebrity interviews and out-of-the-studio segments.

[02/11/16 - 01:28 PM]
Video: "Silicon Valley" - Season 3 Tease (HBO)
The pay channel releases the first tease for the new season, premiering Sunday, April 24.

[02/11/16 - 01:13 PM]
The CW Sets Upcoming Premiere Dates and Returns
Highlights include the premiere of "Containment" (Tuesday, April 19) and the return of "Reign" (Monday, April 25) and "Beauty and the Beast" (Thursday, June 2).

[02/11/16 - 01:09 PM]
History's Epic Event Series "Roots" Set to Premiere on Memorial Day 2016
"Roots" will be simulcast on A&E and Lifetime, in addition to History.

[02/11/16 - 11:40 AM]
HGTV "Fixer Upper" Crushed Cable Ratings Among P25-54 and W25-54 on Tuesday Night
HGTV spins the numbers for Tuesday, February 9.

[02/11/16 - 11:36 AM]
Hulu Acquires Exclusive Streaming Rights to Syfy's "12 Monkeys" in New Deal with NBCUniversal
Through the deal, Hulu acquires a full library of programming for series "Battlestar Galactica" and "Saved by the Bell," which are available to stream now.

[02/11/16 - 11:20 AM]
Animal Planet's "Insane Pools: Off the Deep End" Transforms Boring Pools Into Backyard Paradises
This season, the team dives into a slew of firsts, including some of their biggest builds, new locations and extreme, never-before-attempted creations.

[02/11/16 - 11:08 AM]
"The Willis Family" Returns to TLC with a Music and Family-Filled Second Season
The Willis are back with an all-new type of balancing act as they swap life on the road for their home in Nashville in the new season premiering on Tuesday, March 15.

[02/11/16 - 11:01 AM]
"LEGO Star Wars: The Freemaker Adventures" Is Coming to Disney XD this Summer
The fun-filled adventure comedy series will introduce all-new heroes and villains in exciting adventures with many familiar Star Wars characters.

[02/11/16 - 10:05 AM]
FYI(TM) Premieres New Original Series "Bride & Prejudice" Tuesday, March 8 at 9PM ET/PT
The series follows three star-crossed couples who desperately want to get married, but whose prejudiced family members do not approve of their unions.

[02/11/16 - 10:01 AM]
Multiple Grammy Award Winners Yolanda Adams and Michael W. Smith to Perform on "The Passion"
Adams will kick off the show with a special live performance and Smith has been tapped for a role as one of Jesus' disciples.

[02/11/16 - 09:51 AM]
Spike's "Bar Rescue" Celebrates 100th Episode on Sunday, March 6 at 9/8c
For said installment, Jon Taffer heads to a Minneapolis, MN suburb to settle the score between two feuding bar owners at Mac & Chester's and SRO.

[02/11/16 - 09:31 AM]
Disney Junior's "Doc McStuffins" to Feature Adoption Storyline When the McStuffins Family Welcomes a Baby This Spring
"Doc McStuffins" has been lauded globally for its imaginative storytelling about a young girl who aspires to be a doctor like her mom and runs a clinic for stuffed animals and toys.