or


[07/31/06 - 12:00 AM]
We TV's Original Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Programming Attracts New and Key Advertisers With Customized Packages

Bank of America Marks First-Time Ad Buy with Original Series Platinum Weddings

Sandals Marks First-Time Ad Buy with Original Series Bride vs. Bride

Liberty Mutual and HP Marks First-Time Ad Buy with Original Series She House Cinema With Returning Advertisers Payless ShoeSource and BISSELL? Homecare, Inc. for Season Four

New York, NY - July 31, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a series of new advertisers that have signed on to support WE tv's original programming. Bank of America has signed on for Platinum Weddings, a weekly half-hour show, chronicling one couples' ultimate wedding fantasy. Sandals has signed on for Bride vs. Bride, a competition series pitting family against family in wedding-themed challenges. Liberty Mutual and HP have signed on for She House Cinema, featuring two designers competing to furnish a home. She House Cinema also welcomes back Payless ShoeSource and BISSELL Homecare, Inc. for the fourth season of the series. All advertisers will receive brand presence both on air and online at WE.tv.

"With WE tv's increased slate of originals, we are able to offer packages that allow for our advertiser's brands to be seamlessly integrated within the programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We look forward to continuing to create individualized customized packages that make sense for each of our advertisers, so they can communicate simple and efficient messages to our core audience of women who are the decision-makers in the home."

As a part of Bank of America's agreement for Platinum Weddings, they receive tagged tune-ins and billboards. Platinum Weddings is a weekly, original, half-hour show, chronicling the ultimate wedding fantasy given to a couple. Celebrity event planner Julie Pryor and celebrity flower designer Larry Flachs offer their expertise in planning extravagant weddings showcased throughout the series, airing Sundays at 8:00 PM EST.

As a part of Sandals' agreement for Bride vs. Bride, they receive tagged tune-ins and billboards. Online presence includes logo and banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Bride vs. Bride is a new original series for the network, hosted by Evan Farmer, formerly of TLC's "While You Were Out", and the show follows engaged couples and their wedding party as they compete against other bridal parties in a series of challenges for cash and prizes. The six-part hour-long series premieres on Sunday, August 6th at 9:00 PM EST.

As a part of the package for She House Cinema, all four advertisers receive tagged tune-ins, sweepstakes spots, and billboards. Online presence includes logo, banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Liberty Mutual will have a customized vignette providing viewers with tips on keeping their family safe and protected in the home. Online at WE.tv will include Liberty Mutual tips that offer the best way to add value to the home. BISSELL Homecare, Inc. and HP will have exclusive product placement during She House Cinema segments.

She House Cinema is an original programming series where a home is designed for one lucky viewer to win via a month-long (August 1-August 31) sweepstakes. Segments air as wraps around a movie, before commercial breaks. The show premieres Monday, August 7th at 8:00 PM EST and airs Mondays at 8:00 PM EST.

Original programming has garnered record ratings success for WE tv. June 2006 ranked as the best June in the history of the network for HH ratings and HH delivery. To date in 05/06, WE tv has +278% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

**Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for 2Q06 03/27/06-06/25/06 vs.2Q05 03/28/05-06/26/05; Prime M-Su 8p-11p daypart average for Jun-06 05/29/06-06/25/06, Jun-05 05/30/05-06/26/05, Jun-04 05/31/04-06/27/04, Jun-03 05/26/03-06/29/03 and Jun-02 05/27/02-06/30/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-06/26/05 vs 05/06 STD 09/26/05-06/25/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [july 2006]  
S
M
T
W
T
F
S
      


· BRIDEZILLAS (WE)









[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 03:07 PM]
Netflix to Premiere Globally in March 2015 the New Tina Fey and Robert Carlock Comedy Series Starring Ellie Kemper
"Unbreakable Kimmy Schmidt" was originally slated to premiere on NBC and instead will now launch exclusively across all Netflix territories.

[11/21/14 - 01:30 PM]
Disney XD to Sneak Preview New Original Series "Penn Zero: Part-Time Hero" on Friday, December 5
Emmy Award-winner Henry Winkler guest stars as The Snowman.

[11/21/14 - 01:28 PM]
Feast with the Titans in a Special Thanksgiving Episode of "Teen Titans Go!" Airing Wednesday, November 26, at 5:30 p.m. ET/PT
In addition, the Titans have a lot to be thankful for as the action-comedy series continues to be a strong performer on Cartoon Network.

[11/21/14 - 01:08 PM]
Emmy(R) and Tony Award(R) Winner Ellen Barkin to Guest Star on "Happyish" on Showtime(R)
She's set as Dani Kirschenbloom, a headhunter who works closely with Thom Payne (Steve Coogan).

[11/21/14 - 12:52 PM]
CBS Celebrates the Holidays with Very Merry Episodes
These original episodes join the previously announced holiday music specials as well as perennial holiday favorites.

[11/21/14 - 12:02 PM]
VH1 to Air Special Encore Presentation of "Behind the Music: Aaliyah" on Sunday, November 23, 2014 at 6PM and 10PM
Aaliyah's family members participated in the original production in 2001 and her brother approved the additions made in the updated 2012 version, which will be seen on Sunday.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 10:24 AM]
OWN: Oprah Winfrey Network Announces 2015 Premiere Dates for Returning Favorite Series and an All-New Network Special
"The Haves and the Have Nots," "Love Thy Neighbor" and "Raising Whitley" are among the returning class.

[11/21/14 - 10:06 AM]
Spike TV to Premiere "Lip Sync Battle" from Jimmy Fallon's Eight Million Plus Productions, John Krasinski and Stephen Merchant
The announcement was made by Jimmy Fallon last night on "The Tonight Show" during his interview with Stephen Merchant.

[11/21/14 - 10:06 AM]
"Home & Family" Primetime Holiday Special Premieres on Hallmark Channel November 24th
Candace Cameron Bure, Lacey Chabert, Genie Francis and Marilu Henner are among the scheduled guests.