[03/19/07 - 11:47 AM]
ABC's Hit Show "Extreme Makeover: Home Edition" Partners with Ford to "Edge Across America"
New promotion will give one deserving family in each of the 50 states a new Ford Edge as well as an "Extreme Garage Makeover" to one grand prize winner.

[via press release from ABC]


Ford to Award a Precedent Setting Fifty Ford Edges, with One Grand Prize Winner Receiving an �Extreme Garage Makeover� in Addition

ABC�s �Extreme Makeover: Home Edition� and Ford will �Edge Across America� in a promotion that provides one deserving family in each of the 50 states a new Ford Edge, America�s hottest crossover vehicle, and one grand prize winner an Extreme Garage Makeover to go with their Edge. In addition, in the episode airing Sunday, April 8 (8:00-9:00 p.m., ET), The Jones family from Mississippi will be receiving a new Ford Edge and an Extreme Garage Makeover.

The �Extreme Makeover: Home Edition� design team took on the task of remaking a house in each of the 50 states over the next two seasons. Inspired by this idea, Ford is further spreading good will by soliciting inspiring stories from viewers and delivering a new Ford Edge to a recipient in each state. The promotion, with links at www.ABC.com or www.edgeacrossamerica.com, runs through May 20.

�This partnership with Ford extends the wish fulfillment aspect of �Extreme Makeover: Home Edition� to an even greater level,� said Michael Benson, executive vice president, Marketing, ABC Entertainment. �Awarding fifty deserving viewers with a new Edge demonstrates the quality and commitment of Ford and captures the spirit of the show.�

�Ford is continually inspired by the emotional connection that this show has with its viewers,� said Ed Molchany, Ford Brand communications manager. �They not only remake homes, they remake lives. Since our Edge owners appreciate strong design, style and technology, it is the perfect brand to highlight on �Extreme Makeover: Home Edition.��

In addition to giving away the 50 crossover vehicles from Ford, one lucky winner will be named the grand prize winner and will receive an �Extreme Garage Makeover,� courtesy of Ford.

�Extreme Makeover: Home Edition� design team members Paige Hemmis and Eduardo Xol will also be featured in the ads promoting �Edge Across America.� The ad campaign will show a series of Ford Edges driving through a garage while Paige and Eduardo check off the many destinations that the cars are going to across the country.

Go to EdgeAcrossAmerica.com for complete rules and prize restrictions.

About Extreme Makeover: Home Edition

Now it its fourth season, �Extreme Makeover: Home Edition� airs Sundays 8:00 p.m., ET/PT. Each episode of �Extreme Makeover: Home Edition� is self-contained and features a race against time on a project that would ordinarily take at least four months to complete, involving a team of designers, contractors and several hundred workers who all have just seven days to totally rebuild an entire house � every single room, plus the exterior and landscaping. The design team includes team leader and carpenter Ty Pennington, Paul DiMeo (carpentry/attitude), Paige Hemmis (carpentry/nut & bolts), Michael Moloney (interiors/glamour), Ed Sanders (construction), Preston Sharp (exteriors/big ideas), Tracy Hutson (shopping/style), Tanya McQueen (interiors), Eduardo Xol (landscaping) and new designer John Littlefield (nuts & bolts). �Extreme Makeover: Home Edition� is produced by Endemol USA, a division of Endemol Holding. David Goldberg is president of Endemol USA. The series is executive-produced by Denise Cramsey.

About the Edge

Bold American design distinguishes the 2007 Ford Edge in the red-hot crossover utility vehicle market � along with a dynamic driving character and innovative features. Equipped with an all-new 265-horsepower V-6 engine and 6-speed automatic transmission, Edge will deliver performance, quietness and fuel efficiency. Ford Edge has impressive EPA estimated fuel economy of 25 mpg on the highway.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With more than 280,000 employees and more than 100 plants worldwide, the company�s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo, Aston Martin and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford�s products, please visit www.fordvehicles.com.

  [march 2007]  


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