or


[03/28/07 - 10:34 AM]
MTV Network's Nickelodeon and the N Partner with Amp'D Mobile in Content Distribution Deal
As part of the new partnership, Nickelodeon and Amp'd Mobile will also launch a marathon programmed channel targeted to 18-25 year old audiences based on the property "SpongeBob SquarePants" in second quarter 2007.

[via press release from MTV]

MTV Network's Nickelodeon and The N Partner With Amp'd Mobile in Content Distribution Deal

First of Its Kind Worldwide SpongeBob SquarePants Channel To Launch Exclusively on The Amp'd Live Mobile TV Service

NEW YORK, March 28 -- MTV Networks Kids and Family Group and Amp'd Mobile, the pioneer of integrated mobile entertainment today announced a new partnership where programming from Nickelodeon and The N will appear within new channels on Amp'd TV beginning this week. As part of the new partnership, Nickelodeon and Amp'd Mobile will also launch a marathon programmed channel targeted to 18-25 year old audiences based on the property SpongeBob SquarePants in second quarter 2007.

Nickelodeon Mobile on Amp'd Live will include several short form clips, from 30 seconds to two minutes in length, from the networks top-rated animated shows including SpongeBob SquarePants, Avatar: The Last Airbender, The Fairly OddParents, Jimmy Neutron: Boy Genius, Catscratch, as well as tween live action hits Just Jordan and Drake and Josh. Nicktoons and the live action hits will refresh on a weekly basis. The N Mobile content will feature short form clips, behind-the-scenes content, sneak peaks and webisodes from teen successes including Degrassi: The Next Generation, Instant Star, South of Nowhere, and Beyond the Break.

The SpongeBob SquarePants Amp'd TV channel will feature full length episodes from the number-one series on cable television for kids. Launched in July 1999, SpongeBob SquarePants has since emerged as a pop culture phenomenon and one of the most popular series in kids' television history. Nearly 67.2 million viewers tune into the show each month, including 32.8 million Adults 18+. (Source: Nielsen Cume Data - November 2006).

"Adding MTVN Kids and Family Group brands to Amp'd Mobile fits squarely with MTV Networks' strategy of super-serving its targeted, global audiences with a relevant and innovative video content experiences," said Steve Youngwood, Executive Vice President of Digital Media for MTVN Kids and Family Group. "Nickelodeon shows like SpongeBob SquarePants, Avatar, and the Kids' Choice Awards that feature large adult audiences, along with The N's teen hits, fit well with Amp'd's core demographic. These launches demonstrate our continued commitment to being a premier multi-platform media company."

"Delivering unique programming to our 18-35 audience fuels Amp'd Mobile's leadership in the mobile TV space," said Seth Cummings, Senior Vice President, Content Development & Programming, Amp'd Mobile. "Marathon programming of staple network programs consistently delivers the highest network ratings, and we're excited to make SpongeBob on Amp'd TV our first in this proven offering."

MTV Networks and Amp'd Mobile recently announced a development deal where the companies will create and distribute programming made specifically for the handset. Original programming from MTV Networks' channels will be featured on Amp'd TV, Amp'd Mobile's 24/7 TV service, which includes MTV, mtvU, VH1, COMEDY CENTRAL, Spike and Logo.

MTV Networks creates immersive entertainment experiences for its audiences on every platform, including mobile. Today's MTVN Kids and Family Group announcement with Amp'd Mobile was one of several that MTVN's brands made at the CTIA 2007 Wireless show. MTVN also announced that Pepsi and Intel have signed on as charter sponsors for a variety of MTVN's mobile offerings, including its mobile websites and the company's mobile television channels. MTVN and Sprint expanded its partnership to bring even more of MTVN's popular music, entertainment, kids and comedy programming to Sprint customers through every possible mobile medium. COMEDY CENTRAL announced the launch of "South Park 10: The Game," a 40-level action/adventure mobile game based on the first 10 seasons of the Emmy and Peabody-Award winning series. GameTrailers.com, the premier provider of video for gamers, announced the launch of its new mobile video channel.

With 40 mobile channels, 80 mobile distribution deals, and thousands of content hours provided monthly around the globe, MTV Networks is the world's leader in entertainment content and programming for wireless. Across its brands, MTVN puts everything from high-quality short-form and full-length video, to news and pop culture content, to games and graphics, to ringtones and voicetones on the handsets and in the hands of its diverse and highly targeted audiences.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at http://www.ampd.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About The N

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 55 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site http://www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV Networks
http://www.mtv.com http://www.ampd.com http://www.the-n.com





  [march 2007]  
S
M
T
W
T
F
S
    


· SOUTH PARK (COMEDY CENTRAL)





[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 10:02 AM]
"The Great British Baking Show" Returns to PBS for a Fourth Season of Merriment in the Kitchen
PBS also announced it has committed to a fifth season of the series that has previously aired on the BBC.

[01/16/17 - 10:01 AM]
PBS Honors Extraordinary Achievements and Explores Important Conversations as Part of Black History Month Programming
PBS kicks off a new year with documentaries and specials that highlight the African-American experience through content on-air on PBS member stations and online through the PBS Black Culture Connection.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/16/17 - 05:06 AM]
TEGNA and MGM Launching BOLD, a Live, Interactive, Multi-Platform Program
BOLD will be the industry's first live multi-daypart syndicated show, spotlighting the day's essential stories, information and trending social media content in real-time across multiple screens.

[01/15/17 - 10:05 AM]
PBS and Stations Launch 24/7 PBS Kids Channel, Expanding Access to the #1 Children's Educational Media Brand on TV and Digital Platforms
The free service ensures that PBS Kids' high-quality content is available to all children and caregivers on a platform and at a time that works for them, including primetime, weekends and other out-of-school times when they are most likely to tune in.

[01/15/17 - 10:04 AM]
PBS and HHMI Tangled Bank Studios Celebrate 40th Anniversary of NASA Voyager Launch in "The Farthest" (w.t.)
The twin Voyager spacecraft revolutionized planetary science, resolved key questions about the outer planets and raised intriguing new ones about the evolution of our solar system.

[01/15/17 - 10:03 AM]
PBS and Time Inc. Announce "Beyond a Year in Space"
The two specials explore the human limitations for space travel and what a mission to Mars will require.

[01/15/17 - 10:02 AM]
PBS Announces New Summer of Adventure
Look for six new limited series that take viewers to some of the world's most amazing places and cultures.

[01/15/17 - 10:01 AM]
PBS Series "Nova" Shares the Great American Solar Eclipse with Audiences Across the U.S. in Special Day-of-Event Presentation
On Monday August 21, 2017, America's eyes will be glued to the skies as the mainland United States experiences the first total solar eclipse since 1979.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 05:06 PM]
AMC Announces 2017 Winter and Spring Premiere Dates for New and Returning Original Series
The cable channel sets premieres for the martial arts drama "Into the Badlands," new epic "The Son" and the Emmy(R)-nominated "Better Call Saul."

[01/14/17 - 05:05 PM]
On the Heels of Three Golden Globe(R) Wins for "The Night Manager" AMC and the BBC Team Up Again with Best-Selling Author John le Carre
"The Spy" is being distributed internationally by Paramount and adapted by Academy Award winner Simon Beaufoy.