or


[03/28/07 - 10:34 AM]
MTV Network's Nickelodeon and the N Partner with Amp'D Mobile in Content Distribution Deal
As part of the new partnership, Nickelodeon and Amp'd Mobile will also launch a marathon programmed channel targeted to 18-25 year old audiences based on the property "SpongeBob SquarePants" in second quarter 2007.

[via press release from MTV]

MTV Network's Nickelodeon and The N Partner With Amp'd Mobile in Content Distribution Deal

First of Its Kind Worldwide SpongeBob SquarePants Channel To Launch Exclusively on The Amp'd Live Mobile TV Service

NEW YORK, March 28 -- MTV Networks Kids and Family Group and Amp'd Mobile, the pioneer of integrated mobile entertainment today announced a new partnership where programming from Nickelodeon and The N will appear within new channels on Amp'd TV beginning this week. As part of the new partnership, Nickelodeon and Amp'd Mobile will also launch a marathon programmed channel targeted to 18-25 year old audiences based on the property SpongeBob SquarePants in second quarter 2007.

Nickelodeon Mobile on Amp'd Live will include several short form clips, from 30 seconds to two minutes in length, from the networks top-rated animated shows including SpongeBob SquarePants, Avatar: The Last Airbender, The Fairly OddParents, Jimmy Neutron: Boy Genius, Catscratch, as well as tween live action hits Just Jordan and Drake and Josh. Nicktoons and the live action hits will refresh on a weekly basis. The N Mobile content will feature short form clips, behind-the-scenes content, sneak peaks and webisodes from teen successes including Degrassi: The Next Generation, Instant Star, South of Nowhere, and Beyond the Break.

The SpongeBob SquarePants Amp'd TV channel will feature full length episodes from the number-one series on cable television for kids. Launched in July 1999, SpongeBob SquarePants has since emerged as a pop culture phenomenon and one of the most popular series in kids' television history. Nearly 67.2 million viewers tune into the show each month, including 32.8 million Adults 18+. (Source: Nielsen Cume Data - November 2006).

"Adding MTVN Kids and Family Group brands to Amp'd Mobile fits squarely with MTV Networks' strategy of super-serving its targeted, global audiences with a relevant and innovative video content experiences," said Steve Youngwood, Executive Vice President of Digital Media for MTVN Kids and Family Group. "Nickelodeon shows like SpongeBob SquarePants, Avatar, and the Kids' Choice Awards that feature large adult audiences, along with The N's teen hits, fit well with Amp'd's core demographic. These launches demonstrate our continued commitment to being a premier multi-platform media company."

"Delivering unique programming to our 18-35 audience fuels Amp'd Mobile's leadership in the mobile TV space," said Seth Cummings, Senior Vice President, Content Development & Programming, Amp'd Mobile. "Marathon programming of staple network programs consistently delivers the highest network ratings, and we're excited to make SpongeBob on Amp'd TV our first in this proven offering."

MTV Networks and Amp'd Mobile recently announced a development deal where the companies will create and distribute programming made specifically for the handset. Original programming from MTV Networks' channels will be featured on Amp'd TV, Amp'd Mobile's 24/7 TV service, which includes MTV, mtvU, VH1, COMEDY CENTRAL, Spike and Logo.

MTV Networks creates immersive entertainment experiences for its audiences on every platform, including mobile. Today's MTVN Kids and Family Group announcement with Amp'd Mobile was one of several that MTVN's brands made at the CTIA 2007 Wireless show. MTVN also announced that Pepsi and Intel have signed on as charter sponsors for a variety of MTVN's mobile offerings, including its mobile websites and the company's mobile television channels. MTVN and Sprint expanded its partnership to bring even more of MTVN's popular music, entertainment, kids and comedy programming to Sprint customers through every possible mobile medium. COMEDY CENTRAL announced the launch of "South Park 10: The Game," a 40-level action/adventure mobile game based on the first 10 seasons of the Emmy and Peabody-Award winning series. GameTrailers.com, the premier provider of video for gamers, announced the launch of its new mobile video channel.

With 40 mobile channels, 80 mobile distribution deals, and thousands of content hours provided monthly around the globe, MTV Networks is the world's leader in entertainment content and programming for wireless. Across its brands, MTVN puts everything from high-quality short-form and full-length video, to news and pop culture content, to games and graphics, to ringtones and voicetones on the handsets and in the hands of its diverse and highly targeted audiences.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at http://www.ampd.com.

About Nickelodeon

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 92 million households and has been the number-one- rated basic cable network for almost 12 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

About The N

The N, the nighttime network for teens, is a programming arm of MTV Networks and is currently available in 55 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's web site http://www.the-n.com. The N airs everyday from 6:00 p.m. to 6:00 a.m. (ET). The N and all related titles, characters and logos are trademarks of Viacom International Inc.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 135 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

SOURCE MTV Networks
http://www.mtv.com http://www.ampd.com http://www.the-n.com





  [march 2007]  
S
M
T
W
T
F
S
    


· SOUTH PARK (COMEDY CENTRAL)











[03/02/15 - 12:01 PM]
Netflix Announces Dates for Upcoming Slate
Look for a new season of "Orange Is the New Black" on June 12 as well as the premieres of "Between," "Sense8" and "Wet Hot American Summer: First Day of Camp" in the coming months.

[03/02/15 - 10:05 AM]
The World Television Premiere of "Ari Shaffir: Passive Aggressive" Debuts on Comedy Central on March 13 at Midnight ET/PT
For fans that can't wait for Shaffir's new material, the special will be available on March 13 on CC: Stand-Up Direct.

[03/02/15 - 10:02 AM]
HBO Secures Three-Year Broadcast Deal with the Rock and Roll Hall of Fame Foundation
Taping live April 18 at Cleveland's Public Hall, the exclusive HBO special "2015 Rock and Roll Hall of Fame Induction Ceremony" debuts Saturday, May 30 at 8:00 p.m. (ET/PT) and marks the 30th anniversary of the event.

[03/02/15 - 10:01 AM]
Video: BBC America's "Orphan Black" First Full Trailer and Show Release Now Live
Season three plunges the clone sisterhood, Project Leda, into unexpected territory with the realization that they're not alone.

[03/02/15 - 09:45 AM]
One Good Bird Seeks to Break the Rules in Nickelodeon's Brand-New Animated Series "Harvey Beaks" Premiering Sunday, March 29, At 7:00PM (ET/PT)
Viewers can catch a special first-look of the series, Saturday, March 28, at 9:30/8:30c immediately following the 2015 Kids' Choice Awards.

[03/02/15 - 09:29 AM]
Food Network Hits the High Seas in One-Hour Primetime Special "Disney Dream Cruise with Food Network" on Friday, March 27th at 8PM ET/PT
Melissa d'Arabian, Amanda Freitag, Katie Lee and Jeff Mauro have exclusive access and explore the inner workings on-board the Disney Dream cruise ship during the sun, fun and food-filled vacation experience with their family and friends.

[03/02/15 - 09:26 AM]
Showtime(R) Releases the Season Two Poster Art for Psychological Thriller "Penny Dreadful"
As previously announced, the new season rolls out on Sunday, May 3 at 10:00/9:00c.

[03/02/15 - 09:01 AM]
Live Television Broadcast of the 42nd Annual Daytime Emmy(R) Awards to Air Exclusively on Pop on Sunday, April 26 from the Historic Warner Bros. Studio Lot
In addition, NATAS announced that the Daytime Creative Arts Emmy(R) Awards gala will take place on Friday, April 24 at the Universal Hilton in Los Angeles.

[03/02/15 - 08:51 AM]
The Basketball Tournament Secures Television Deal With ESPN, Doubles Prize Money To $1 Million for Second Year of Winner Take-All Event
Opening rounds begin July 10-12 at regional sites in Los Angeles and Atlanta and continue July 17-19 in Chicago and Philadelphia.

[03/02/15 - 08:48 AM]
First Look BBC America's "London Spy" - Ben Whishaw Image Released
The project is the story of a chance romance between two people from very different worlds - one from the headquarters of the Secret Intelligence Service, the other from a world of clubbing and youthful excess.

[03/02/15 - 08:43 AM]
Sunday's Broadcast Ratings: "Last Man on Earth" Opens on Top for FOX
The newcomer leads the night among adults 18-49.

[03/02/15 - 08:20 AM]
Ariana Grande, One Direction, Taylor Swift, Meghan Trainor and Fifth Harmony Among Nominees for the 2015 Radio Disney Music Awards
Categories for music's biggest event for families include fan favorites "They're The One - Best Music Group," "The Freshest - Best New Artist," "The Bestest - Song of the Year" and "XOXO - Best Crush Song."

[03/02/15 - 08:02 AM]
Golf Channel Announces New Competition Series, "Altered Course"
The series features teams as they navigate re-imagined and extreme golf holes in excess of 700 yards, traversing the natural obstacles and challenging terrain as fast as possible.

[03/02/15 - 08:00 AM]
Mark Cuban to Become the President of the United States with Ann Coulter Assuming Duties of Vice President in "Sharknado 3"
Also on tap are Bo Derek, Jerry Springer, Chris Kirkpatrick and Chris Jericho.

[03/02/15 - 07:17 AM]
Bravo Media's "The Real Housewives of New York City" Returns on Tuesday, April 7 at 9PM ET/PT
After a three-season hiatus, Bethenny Frankel makes her highly anticipated return joining Carole Radziwill, Heather Thomson, Kristen Taekman, LuAnn de Lesseps, Ramona Singer, Sonja Morgan and new housewife Dorinda Medley.