or


[04/25/07 - 10:16 AM]
'House' and 'Lost' Show Greatest Gains from Dvr Playback, Nielsen Reports
Plus: "The Office" had the highest gain in viewing with DVR playback, increasing viewership by more than 31%.

[via press release from Nielsen Media Research]

'House' and 'Lost' Show Greatest Gains From DVR Playback, Nielsen Reports

"The Office" Has Highest Gain on Percentage Basis

NEW YORK, April 25 -- The Nielsen Company today released the first look at the most "timeshifted" broadcast network television programs in the U.S., with FOX's House and ABC's Lost showing the most lift in audience due to playback with a Digital Video Recorder (DVR) within seven days of its initial airing.

For the week of April 2 - April 8, the most recent week for which ratings for seven-day playback are available, House pulled in an additional 2.74 million DVR viewers after its April 3rd airing, while Lost pulled in an additional 2.47 million viewers after its April 4th episode. The April 3rd episode of American Idol on FOX was third with 2.45 million viewers.

On a percentage basis, The Office had the highest gain in viewing with DVR playback, increasing viewership by more than 31%.

Starting immediately, The Nielsen Company will make this ranking available to media reporters every Monday on its online Press Room.

Top "Timeshifted" Broadcast Network TV Programs by Absolute Viewers For the Week of 04/02/2007-04/08/2007 (Persons age 2+)

Rank Program Network Day Aired Live Viewing (000's) Viewing in Playback (000's) Gain (%)

1 HOUSE FOX 4-3-07 19,024 2,740 14.4

2 LOST ABC 4-4-07 10,831 2,474 22.8

3 AMERICAN IDOL-TUES FOX 4-3-07 24,741 2,458 9.9

4 CSI CBS 4-5-07 20,894 2,172 10.4

5 24 FOX 4-2-07 10,022 1,946 19.4

6 SURVIVOR: FIJI CBS 4-5-07 12,338 1,906 15.5

7 OFFICE NBC 4-5-07 5,774 1,821 31.5

8 DESPERATE HOUSEWIVES ABC 4-5-07 15,056 1,626 10.8

9 AMERICAN IDOL-WED FOX 4-4-07 24,931 1,436 5.8

10 PRISON BREAK FOX 4-2-07 7,407 1,358 18.3

Source: Nielsen Media Research

Note: Data from April 2, 2007 - April 8, 2007, comparing Live and Live Plus 7 Days of DVR Playback

Top "Timeshifted" Broadcast Network TV Programs by Percentage Gain For the Week of 04/02/2007-04/08/2007 (Persons age 2+)

Rank Program Network Day Aired Live Viewing (000's) Viewing in Playback (000's) Gain (%)

1 OFFICE NBC 4-5-07 5,774 7,595 31.5

2 LOST ABC 4-4-07 10,831 13,305 22.8

3 24 FOX 4-2-07 10,022 11,968 19.4

4 PRISON BREAK FOX 4-2-07 7,407 8,765 18.3

5 30 ROCK NBC 4-5-07 5,049 5,935 17.6

6 SCRUBS NBC 4-5-07 4,646 5,424 16.8

7 FRIDAY NIGHT LIGHTS NBC 4-4-07 4,936 5,746 16.4

8 SURVIVOR: FIJI CBS 4-5-07 12,338 14,244 15.5

9 7TH HEAVEN CW 4-8-07 2,051 2355 14.8

10 HOUSE FOX 4-3-07 19,024 21,764 14.4

Source: Nielsen Media Research

Note: Data from April 2, 2007 - April 8, 2007, comparing Live and Live Plus 7 Days of DVR Playback

EDITOR'S NOTE: Digital Video Recorders (DVRs) are advanced VCR-like systems which enable viewers to easily tape a television program, as well as pause live programming, fast forward and rewind. Approximately 15-17% of television homes in the U.S. have DVR systems, either from a local cable or satellite system or from TiVo or Replay.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), business publications (Billboard, The Hollywood Reporter, Adweek), trade shows and the newspaper sector (Scarborough Research). The privately held company has more than 41,000 employees and is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

SOURCE The Nielsen Company
http://www.nielsenmedia.com





  [april 2007]  
S
M
T
W
T
F
S


· 24 (FOX)
· 30 ROCK (NBC)
· AMERICAN IDOL (FOX)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DESPERATE HOUSEWIVES (ABC)
· FRIDAY NIGHT LIGHTS (DIRECTV)
· HOUSE (FOX)
· LOST (ABC)
· OFFICE, THE (NBC)
· PRISON BREAK (FOX)
· SCRUBS (ABC)
· SEVENTH HEAVEN (CW)
· SURVIVOR (CBS)





[12/06/16 - 03:13 PM]
#DCWeek Gives The CW Its Most Watched Week in Six Years
The CW spins the numbers for the week of November 28-December 4.

[12/06/16 - 01:04 PM]
FOX Sports Scores with College Football Conference Championship Weekend
FOX Sports spins the numbers for the week of November 28-December 4.

[12/06/16 - 12:35 PM]
TBS & TNT Get Into the Holiday Spirit with "SURPRISE! Instant Xmas Carol" and 20th Annual 24 Hours of "A Christmas Story"
The all-new music special puts a unique twist on the caroling tradition.

[12/06/16 - 11:12 AM]
Dodge Those Holiday Blues When Esquire Network Delivers the "Better-Than-a-Sweater" Marathon
The marathon features fan favorite full seasons, including critically acclaimed scripted series "Spotless" and "Beowulf."

[12/06/16 - 10:55 AM]
Hallmark Channel's "Countdown to Christmas" Leads Cable Ratings for Sixth Consecutive Weekend
The Hallmark Channel spins the numbers for the week of November 28-December 4.

[12/06/16 - 10:46 AM]
"The Leftovers" Third and Final Season Debuts April 2017
The Peabody Award(R)-winning drama series focuses on the ways ordinary people react to inexplicable events, following the lives that were forever changed when 140 million people inexplicably vanished from the face of the earth.

[12/06/16 - 09:57 AM]
Video: CBS Unveils First-Look Trailer for "Hunted"
The new competition series premieres immediately following the AFC Championship Game on Sunday, January 22.

[12/06/16 - 09:40 AM]
Travel Channel Greenlights Production on "Booze Traveler: Best Bars" with Jack Maxwell
The series will follow cocktail connoisseur Jack Maxwell on a new, fun-filled mission to find the best bars and drinks in the United States for any and every occasion.

[12/06/16 - 09:21 AM]
Video: Look Away! As Netflix Reveals Second Trailer for Lemony Snicket's "A Series of Unfortunate Events"
Based on the internationally best-selling series of books, the series chronicles the turbulent lives of Violet, Klaus, and Sunny Baudelaire after their parents' untimely death in a fire.

[12/06/16 - 09:17 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
CBS takes a close second among adults 18-49, powered by "The Victoria's Secret Fashion Show."

[12/06/16 - 08:42 AM]
Investigation Discovery Earns Strong Double Digit Growth in November
Investigation Discovery further spins the numbers for the month of November.

[12/06/16 - 08:41 AM]
Bask in the Summer Heat with Bravo Media's New Series "Summer House" Premiering Monday, January 16 at 10PM ET/PT
"Summer House" brings together a group of nine friends who work hard during the week, but on the weekends between Memorial Day and Labor Day, they share a summer house to let loose in a big way that speaks to their exclusive, high-end lifestyle.

[12/06/16 - 08:11 AM]
Ring in the New Year with Marathons of Award-Winning Series "Breaking Bad" and "The Walking Dead" on AMC
Also look for binge opportunities from "Humans" and "Into the Badlands."

[12/05/16 - 06:18 PM]
Jimmy Kimmel Talks Oscars(R) Host Gig on "Jimmy Kimmel Live!"
"Mike [De Luca] and Jennifer [Todd] have an excellent plan and their enthusiasm is infectious," said Kimmel. "I am honored to have been chosen to host the 89th and final Oscars."

[12/05/16 - 05:29 PM]
For the First Time, "This Is Us" Beats "Empire" in L+3 18-49 Ratings for the Primetime Week
NBC further spins the numbers for Tuesday, November 29 and Wednesday, November 30.