or


[05/22/07 - 03:44 PM]
USA Network Enlists Campfire for the 4400 Season Four Launch
A teaser video is currently live on the show's home page, The4400.com and will ultimately serve as a rabbit hole into the campaign's initial launch consisting of 3 websites.

[via press release from USA]

USA NETWORK ENLISTS CAMPFIRE FOR THE 4400 SEASON FOUR LAUNCH

USA NETWORK ENLISTS CAMPFIRE FOR THE 4400 SEASON FOUR LAUNCH

Blurring the Lines Between Entertainment and Advertising

NEW YORK, NY � May 21, 2007 � In support of the fourth season of their critically acclaimed hit series, The 4400, which chronicles a world changed by 4400 people abducted and then returned with extra-human abilities, USA Network has tapped Campfire (www.campfiremedia.com) to create a multi-tiered marketing experience that extends the show's unique storyline and uses it as a creative inroad to drive viewer advocacy and participation. The campaign, set to kick off May 21, picks up from the season three finale, wherein a lead character, Jordan Collier (played by Once and Again star, Billy Campbell) distributes Promicin, a substance that either kills you or gives the user a superhuman ability. The "Battle for Promicin" is the central theme of Campfire's campaign, which constructs a national debate over the substance. The elaborate extension of the 4400 universe is brought to life through a series of seven websites, 70+ original web videos, live events nationwide, and an intricate mobile marketing platform all supported by intensive user generated participation.

The 4400, whose first season ranked as the highest-watched new series in the history of basic cable, averaged 2 million viewers last summer and was named the #1 original scripted series for the 25-54 demographic. Season four is set to launch on June 17, 2007 at 9pm/8c. The series picks up on its exploration of the lives of 4400 previously abducted people who, without any sign of aging, reappeared equipped with a range of extraordinary abilities. In season four - much to the chagrin of NTAC (National Threat Assessment Command), the government agency enlisted to monitor 'the 4400' - 4400-like abilities become available to the general public through Promicin, but not without potentially deadly repercussions.

"The 4400 is a fantastic show with a great fan-base. For season four, we really wanted to do something special for the fans; something that would get them excited about the new episodes and act as a base for pushing The 4400 back into national awareness. Campfire's expertise in this kind of 'entertainment as advertising' made them the perfect choice for conceiving and executing the campaign", says Alexandra Shapiro, vice president, marketing and brand strategy for USA Network.

A teaser video is currently live on the show's home page, The4400.com and will ultimately serve as a rabbit hole into the campaign's initial launch consisting of 3 websites: PromicinInfo.com � an informational hub covering all aspects of the 'Battle for Promicin'; PromicinTerror.com � an anti-Promicin site; and PromicinPower.com � the site of a group that supports Collier's distribution of the substance. The full campaign rollout will continue through the premiere episode and will follow the evolution of The 4400 storyline as it unfolds. Campfire is responsible for all aspects of the campaign, which serves to energize fans of the show, while enticing new viewers to participate in the events leading up to and following the fourth season's premiere episode.

"The 4400 is the granddaddy of the serialized sci-fi-ish dramas so popular right now. It's got this wonderfully deep mythology yet, with the introduction of Promicin, it's got this great hook for simplifying the concept of people gaining these extra-human abilities. Campfire's campaign takes this controversial issue and runs with it", says Campfire Creative Director, Gregg Hale.

The 4400 was created by Scott Peters and Rene Echevarria. Ira Steven Behr, Scott Peters, and Maira Suro are executive producers. The 4400 is produced by CBS Paramount Network Television in Association with Sky Television, Renegade 83 and American Zoetrope for USA Network.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Campfire

Founded in 1999, with offices in New York and Orlando, Campfire helps advertisers, agencies and publishers rethink marketing through active audience engagement. By employing integrated tactics in the traditional, guerilla, interactive, social media and consumer engagement categories, Campfire helps put brands in the hands of captivated consumers An acclaimed leader in the new marketing space, Campfire has collaborated on campaigns including: Sega's Beta-7, Audi's Art of the Heist, Levis' Uncomplicate, HP's Over the Hedge, Old Spice's Last Guy's Film Festival, and Pontiac's Motorati Island in SecondLife.





  [may 2007]  
S
M
T
W
T
F
S
  


· 4400, THE (USA)
· ONCE & AGAIN (ABC)





[09/29/16 - 01:47 PM]
Actress Monica Potter Renovates Her Childhood Home in New HGTV Series "Welcome Back Potter"
Premiering on Tuesday, October 11, the series follows Monica, her mom, Nancy, and three outspoken sisters, Jessica, Brigette and Kerry, as they tackle the massive whole-home renovation.

[09/29/16 - 01:10 PM]
ABC Gives Full-Season Orders to "Designated Survivor" and "Speechless"
Nine additional episodes of both series, from Twentieth Century Fox Television and ABC Studios, and The Mark Gordon Company and ABC Studios respectively, have been ordered.

[09/29/16 - 12:01 PM]
Jared Harris Boards AMC's Scripted Anthology "The Terror"
Additional casting includes Ciaran Hinds as Sir John Franklin; Paul Ready as Henry Goodsir; and Adam Nagaitis as Cornelius Hickey.

[09/29/16 - 11:47 AM]
Video: Superhero Fight Club 2.0 Sneak Peek
Check out the heroes of The CW's DC Comics-based TV series.

[09/29/16 - 10:49 AM]
Global Superpowers Stand Off in American Heroes Channel's All-New Series "Cold War Armaggedon"
Premiering Wednesday, October 12, the new eight-part series transports viewers back forty years as the horrors of World War II ended, and a new kind of war began.

[09/29/16 - 08:47 AM]
Wednesday's Broadcast Ratings: FOX Tops Charts with "Empire"
ABC's "Designated Survivor" however is the only series to post year-to-year gains for its network.

[09/29/16 - 08:30 AM]
Freeform Acquires All Five Seasons of "The Mindy Project" - Series Begins Airing on Monday, October 3
Episodes will also be available on the Freeform App on October 3 and will refresh weekly.

[09/29/16 - 08:00 AM]
Season Three of E!'s Scandalous Scripted Drama Series "The Royals" Premieres Sunday, December 4 at 10PM ET/PT
New faces joining the cast this season include series regular Max Brown, reoccurring guest star Jules Knight and guest star Damian Hurley.

[09/29/16 - 07:35 AM]
Logo Breaks Records with Highest Rated Thursday in Network History
Logo further spins the numbers for Thursday, September 22.

[09/29/16 - 07:01 AM]
Sandra Oh Set to Guest Star in a Multi-Episode Arc on the Third Season of ABC's "American Crime"
Set in Alamance County, North Carolina, Oh will play Abby Tanaka, a social worker who runs a local shelter dedicated to housing victims of domestic abuse in the face of community indifference.

[09/29/16 - 06:31 AM]
ABC Announces October Slate for the ABC App, Including First Seasons of "The Bachelor" and "The Bachelorette," and Two New ABCd Comedies
The network is also introducing two new ABCd original short-form comedies, "Broken" and "Serious Music."

[09/28/16 - 02:03 PM]
VH1 and Freeform Acquire All Five Seasons of "The Mindy Project" from NBCUniversal's Universal Television
The show will begin airing on both networks in October and episodes will also be available on the VH1 and Freeform apps.

[09/28/16 - 02:02 PM]
Universal Cable Productions Signs Development Deal with Alfred Hitchcock Estate
"Welcome to Hitchcock" is a new original anthology series will focus on a single season-long mystery or crime in the spirit of the classic Hitchcock style and legacy.

[09/28/16 - 02:00 PM]
"You're the Worst" Picked Up for Fourth Season on FXX
"Expertly written, brilliantly acted, 'You're the Worst' continues to be hilarious and excellent," said Eric Schrier.

[09/28/16 - 01:03 PM]
Bravo Media Serves Up a Double Dose of Sass as "The Real Housewives of Atlanta" and "Married to Medicine" Return on Sunday, November 6
Cynthia Bailey, Kandi Burruss, Kenya Moore, Phaedra Parks, Porsha Williams and Shereè Whitfield are all due back on the former series.