or


[05/22/07 - 03:44 PM]
USA Network Enlists Campfire for the 4400 Season Four Launch
A teaser video is currently live on the show's home page, The4400.com and will ultimately serve as a rabbit hole into the campaign's initial launch consisting of 3 websites.

[via press release from USA]

USA NETWORK ENLISTS CAMPFIRE FOR THE 4400 SEASON FOUR LAUNCH

USA NETWORK ENLISTS CAMPFIRE FOR THE 4400 SEASON FOUR LAUNCH

Blurring the Lines Between Entertainment and Advertising

NEW YORK, NY � May 21, 2007 � In support of the fourth season of their critically acclaimed hit series, The 4400, which chronicles a world changed by 4400 people abducted and then returned with extra-human abilities, USA Network has tapped Campfire (www.campfiremedia.com) to create a multi-tiered marketing experience that extends the show's unique storyline and uses it as a creative inroad to drive viewer advocacy and participation. The campaign, set to kick off May 21, picks up from the season three finale, wherein a lead character, Jordan Collier (played by Once and Again star, Billy Campbell) distributes Promicin, a substance that either kills you or gives the user a superhuman ability. The "Battle for Promicin" is the central theme of Campfire's campaign, which constructs a national debate over the substance. The elaborate extension of the 4400 universe is brought to life through a series of seven websites, 70+ original web videos, live events nationwide, and an intricate mobile marketing platform all supported by intensive user generated participation.

The 4400, whose first season ranked as the highest-watched new series in the history of basic cable, averaged 2 million viewers last summer and was named the #1 original scripted series for the 25-54 demographic. Season four is set to launch on June 17, 2007 at 9pm/8c. The series picks up on its exploration of the lives of 4400 previously abducted people who, without any sign of aging, reappeared equipped with a range of extraordinary abilities. In season four - much to the chagrin of NTAC (National Threat Assessment Command), the government agency enlisted to monitor 'the 4400' - 4400-like abilities become available to the general public through Promicin, but not without potentially deadly repercussions.

"The 4400 is a fantastic show with a great fan-base. For season four, we really wanted to do something special for the fans; something that would get them excited about the new episodes and act as a base for pushing The 4400 back into national awareness. Campfire's expertise in this kind of 'entertainment as advertising' made them the perfect choice for conceiving and executing the campaign", says Alexandra Shapiro, vice president, marketing and brand strategy for USA Network.

A teaser video is currently live on the show's home page, The4400.com and will ultimately serve as a rabbit hole into the campaign's initial launch consisting of 3 websites: PromicinInfo.com � an informational hub covering all aspects of the 'Battle for Promicin'; PromicinTerror.com � an anti-Promicin site; and PromicinPower.com � the site of a group that supports Collier's distribution of the substance. The full campaign rollout will continue through the premiere episode and will follow the evolution of The 4400 storyline as it unfolds. Campfire is responsible for all aspects of the campaign, which serves to energize fans of the show, while enticing new viewers to participate in the events leading up to and following the fourth season's premiere episode.

"The 4400 is the granddaddy of the serialized sci-fi-ish dramas so popular right now. It's got this wonderfully deep mythology yet, with the introduction of Promicin, it's got this great hook for simplifying the concept of people gaining these extra-human abilities. Campfire's campaign takes this controversial issue and runs with it", says Campfire Creative Director, Gregg Hale.

The 4400 was created by Scott Peters and Rene Echevarria. Ira Steven Behr, Scott Peters, and Maira Suro are executive producers. The 4400 is produced by CBS Paramount Network Television in Association with Sky Television, Renegade 83 and American Zoetrope for USA Network.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Campfire

Founded in 1999, with offices in New York and Orlando, Campfire helps advertisers, agencies and publishers rethink marketing through active audience engagement. By employing integrated tactics in the traditional, guerilla, interactive, social media and consumer engagement categories, Campfire helps put brands in the hands of captivated consumers An acclaimed leader in the new marketing space, Campfire has collaborated on campaigns including: Sega's Beta-7, Audi's Art of the Heist, Levis' Uncomplicate, HP's Over the Hedge, Old Spice's Last Guy's Film Festival, and Pontiac's Motorati Island in SecondLife.





  [may 2007]  
S
M
T
W
T
F
S
  


· 4400, THE (USA)
· ONCE & AGAIN (ABC)





[08/31/16 - 05:01 PM]
Tenacious Girls Are Center Stage in Two New Netflix Original Series for Tweens
Premiering in 2017, the "Untitled Horse Mystery Project" and "The Worst Witch" bring tenacious girls front and center in two different coming-of-age stories.

[08/31/16 - 02:33 PM]
DIY Network's "Texas Flip N Move" Scores Its Highest-Rated Episode Ever
DIY Network spins the numbers for Friday, August 26.

[08/31/16 - 02:05 PM]
VH1 Snags G.O.O.D. Music Star Teyana Taylor for "The Breaks"
She'll join the "The Breaks" in a recurring role in addition to doing a stint on the network's upcoming "Hip Hop Squares."

[08/31/16 - 02:00 PM]
Fridays Heat Up When 18 New Chefs Enter "Hell's Kitchen" on the Season 16 Premiere, September 23, on FOX
The last contestant to withstand the pressure will claim the grand prize - a Head Chef position at Yardbird Southern Table & Bar at The Venetian Las Vegas.

[08/31/16 - 11:34 AM]
Video: Watch an All-New First Look at Season Two of "Scream Queens"
Season Two graduates from the college campus and into a hospital with a haunted past, as a new and terrifyingly funny mystery begins.

[08/31/16 - 11:26 AM]
The All-New Season of "This Old House(R)" Tackles Two Diamonds in the Rough: An Arts & Crafts Storybook House and an Abandoned Brick Beauty
The 18-time Emmy award winning home improvement series features the two storied houses rich with history, design and construction challenges in 26 new episodes premiering September 29 on PBS.

[08/31/16 - 11:03 AM]
Bravo Media's "Million Dollar Listing Los Angeles" Is Back on the Market with a Supersized Premiere Thursday, October 6 at 9PM ET/PT
Powerhouse agents Josh Altman, Josh Flagg and Brits James Harris and David Parnes return for season nine along with familiar face, Madison Hildebrand.

[08/31/16 - 11:01 AM]
Alex Kalymnios on Board to Direct Starz' "The White Princess"
In casting news, Amy Manson boards the production in the role of Lady Catherine Gordon, cousin to King James IV of Scotland.

[08/31/16 - 11:00 AM]
U.S. Olympic Gold Medalists Gabby Douglas, Nathan Adrian and Conor Dwyer to Visit CBS's "The Late Late Show with James Corden" Thursday, Sept. 1
The Olympians will join Corden for a round of his popular game, "Nuzzle Whaaa?"

[08/31/16 - 10:24 AM]
Video: #LoweRoast Preview Clip - Jeff Ross Channels Prince, Shreds Ann Coulter
Armed with an electric guitar and a Prince outfit, Roastmaster General Jeff Ross shreds Ann Coulter.

[08/31/16 - 10:11 AM]
Get Ready for Halloween with Crafty Chefs and Spine-Chilling Sabotages in "Cutthroat Kitchen: Tournament of Terror"
From a spider web-themed spider roll challenge to a liver and fava beans battle, the competitors must scare up their best dishes while braving witches, mummies, ghosts and zombies.

[08/31/16 - 10:04 AM]
FYI Greenlights New Culinary Competition Series "Man vs Master" - Chef Richard Blais to Host
In "Man vs Master," unknown chefs working in the trenches of the food industry will compete for the opportunity of a lifetime - a coveted apprenticeship with a world-renowned celebrity chef - but in order to win, they will have to beat the master in a face-off first.

[08/31/16 - 09:25 AM]
Tuesday's Broadcast Ratings: "Got Talent," "Better Late" Rise in Latest Victory
The Peacock wins the night among total viewers and adults 18-49.

[08/31/16 - 09:19 AM]
"CBS All Access" Rolls Out Commercial-Free Option for Subscribers
In addition to the existing subscription offering of $5.99/month, subscribers now have the option to watch CBS All Access's on-demand content commercial-free for $9.99/month.

[08/31/16 - 08:32 AM]
Netflix Announces New Talk Show with Bill Nye
Set to launch Spring 2017, each episode will tackle a topic from a scientific point of view, dispelling myths, and refuting anti-scientific claims that may be espoused by politicians, religious leaders or titans of industry.