or


[05/22/07 - 03:44 PM]
USA Network Enlists Campfire for the 4400 Season Four Launch
A teaser video is currently live on the show's home page, The4400.com and will ultimately serve as a rabbit hole into the campaign's initial launch consisting of 3 websites.

[via press release from USA]

USA NETWORK ENLISTS CAMPFIRE FOR THE 4400 SEASON FOUR LAUNCH

USA NETWORK ENLISTS CAMPFIRE FOR THE 4400 SEASON FOUR LAUNCH

Blurring the Lines Between Entertainment and Advertising

NEW YORK, NY � May 21, 2007 � In support of the fourth season of their critically acclaimed hit series, The 4400, which chronicles a world changed by 4400 people abducted and then returned with extra-human abilities, USA Network has tapped Campfire (www.campfiremedia.com) to create a multi-tiered marketing experience that extends the show's unique storyline and uses it as a creative inroad to drive viewer advocacy and participation. The campaign, set to kick off May 21, picks up from the season three finale, wherein a lead character, Jordan Collier (played by Once and Again star, Billy Campbell) distributes Promicin, a substance that either kills you or gives the user a superhuman ability. The "Battle for Promicin" is the central theme of Campfire's campaign, which constructs a national debate over the substance. The elaborate extension of the 4400 universe is brought to life through a series of seven websites, 70+ original web videos, live events nationwide, and an intricate mobile marketing platform all supported by intensive user generated participation.

The 4400, whose first season ranked as the highest-watched new series in the history of basic cable, averaged 2 million viewers last summer and was named the #1 original scripted series for the 25-54 demographic. Season four is set to launch on June 17, 2007 at 9pm/8c. The series picks up on its exploration of the lives of 4400 previously abducted people who, without any sign of aging, reappeared equipped with a range of extraordinary abilities. In season four - much to the chagrin of NTAC (National Threat Assessment Command), the government agency enlisted to monitor 'the 4400' - 4400-like abilities become available to the general public through Promicin, but not without potentially deadly repercussions.

"The 4400 is a fantastic show with a great fan-base. For season four, we really wanted to do something special for the fans; something that would get them excited about the new episodes and act as a base for pushing The 4400 back into national awareness. Campfire's expertise in this kind of 'entertainment as advertising' made them the perfect choice for conceiving and executing the campaign", says Alexandra Shapiro, vice president, marketing and brand strategy for USA Network.

A teaser video is currently live on the show's home page, The4400.com and will ultimately serve as a rabbit hole into the campaign's initial launch consisting of 3 websites: PromicinInfo.com � an informational hub covering all aspects of the 'Battle for Promicin'; PromicinTerror.com � an anti-Promicin site; and PromicinPower.com � the site of a group that supports Collier's distribution of the substance. The full campaign rollout will continue through the premiere episode and will follow the evolution of The 4400 storyline as it unfolds. Campfire is responsible for all aspects of the campaign, which serves to energize fans of the show, while enticing new viewers to participate in the events leading up to and following the fourth season's premiere episode.

"The 4400 is the granddaddy of the serialized sci-fi-ish dramas so popular right now. It's got this wonderfully deep mythology yet, with the introduction of Promicin, it's got this great hook for simplifying the concept of people gaining these extra-human abilities. Campfire's campaign takes this controversial issue and runs with it", says Campfire Creative Director, Gregg Hale.

The 4400 was created by Scott Peters and Rene Echevarria. Ira Steven Behr, Scott Peters, and Maira Suro are executive producers. The 4400 is produced by CBS Paramount Network Television in Association with Sky Television, Renegade 83 and American Zoetrope for USA Network.

About USA Network

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 2006, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Campfire

Founded in 1999, with offices in New York and Orlando, Campfire helps advertisers, agencies and publishers rethink marketing through active audience engagement. By employing integrated tactics in the traditional, guerilla, interactive, social media and consumer engagement categories, Campfire helps put brands in the hands of captivated consumers An acclaimed leader in the new marketing space, Campfire has collaborated on campaigns including: Sega's Beta-7, Audi's Art of the Heist, Levis' Uncomplicate, HP's Over the Hedge, Old Spice's Last Guy's Film Festival, and Pontiac's Motorati Island in SecondLife.





  [may 2007]  
S
M
T
W
T
F
S
  


· 4400, THE (USA)
· ONCE & AGAIN (ABC)











[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.

[10/21/14 - 09:16 AM]
"The Last Patrol," Following Four Men Linked by Combat as They Travel the East Coast in Honor of a Fallen Peer, Debuts Nov. 10 on HBO
In conjunction with the film's premiere, Manhattan's Anastasia Photo will present Guillermo Cervera's first solo exhibition in New York, scheduled to run from October 24 to January 4.

[10/21/14 - 09:01 AM]
Winner of Starz Original Filmmaking Experiment "The Chair" to Be Announced During November 8th Season Finale
The feature films created by the two first-time directors documented on the network's first unscripted series will be available for viewing exclusively for subscribers beginning on Saturday, October 25.

[10/21/14 - 09:01 AM]
"The Kennedys" Returns to Reelz - The Multiple Emmy Award(R)-Winning Miniseries Begins Tuesday, November 4
The first two episodes of the eight-part miniseries airing back to back starting at 9:00/8:00c with back-to-back installments each subsequent Tuesday.

[10/21/14 - 09:01 AM]
Nominee Voting Opens Today for "People's Choice Awards 2015"
Fans can vote to ensure their favorites are nominated across 54 categories, including "Favorite Movie," "Favorite TV Show" and "Favorite Breakout Artist," through Thursday, October 30.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/21/14 - 08:06 AM]
Discovery Digital Networks' "DNews" Reaches One Million YouTube Subscriber Milestone
DNews is hosted by Trace Dominguez and Tara Long who are at the center of a winning formula that combines science, smarts and a dose of humor to look at topics that are grabbing headlines or bound to make you scratch your head.

[10/21/14 - 08:02 AM]
Hallmark Channel Names Star Athlete and NFL Legend Boomer Esiason as Commissioner of History's First Feline Football League
Esiason will serve as spokesperson for the FFL, which includes a Scouting Combine, draft, season games and playoffs that lead up to the biggest feline showdown in history, "Kitten Bowl II."

[10/21/14 - 07:46 AM]
CMT Unveils "CMT Artists of the Year": Jason Aldean, Luke Bryan, Florida Georgia Line, Miranda Lambert and Keith Urban to Be Honored at Fifth Annual Awards
The 90-minute special airs live from Nashville on Tuesday, December 2 at 8:00/7:00c.

[10/21/14 - 07:31 AM]
CBS Television Stations and Weigel Broadcasting Unveil Plans for "Decades," The Ultimate TV Time Capsule, For National Distribution Across Local Stations' Digital Subchannels
As the ultimate TV time machine, "Decades" will differentiate itself from other subchannel programming services by varying the classic series and movies that appear on the network every day.

[10/21/14 - 06:50 AM]
Nickelodeon Teams Up with WWE(R) to Air "WWE Slam City(TM)" on Nicktoons' NickSports TV Block
The 26-episode series is comprised of two-minute shorts featuring WWE Superstars John Cena(R), Randy Orton(R), Sheamus(R), The Miz(TM), Rey Mysterio(R), Kane(R) and Mark Henry(R) in a new animated world.

[10/21/14 - 06:00 AM]
"Schitt's Creek," An Original Scripted Comedy Series Starring Eugene Levy and Catherine O'Hara, Joins POP's Launch Slate
The series centers on a formerly filthy rich video store magnate Johnny Rose (Eugene Levy), his soap star wife Moira (Catherine O'Hara), and their two kids, who suddenly find themselves broke.