or


[07/12/07 - 10:16 AM]
TV Guide Network Launches Its Biggest Marketing Campaign for Series Premiere of America's Next Producer
Additionally, the company will launch an unprecedented level of digital content and online video extras to support the series, which premieres on the network on Wednesday, July 18 at 8:00/7:00c.

[via press release from TV Guide]

TV Guide Network Launches Its Biggest Marketing Campaign for Series Premiere of AMERICA'S NEXT PRODUCER

Innovative Campaign Will Include Weekly Sneak Preview of Each Episode on VOD and Broadband

LOS ANGELES -- TV Guide Network's headlining summer series, AMERICA'S NEXT PRODUCER, will be supported with the biggest marketing campaign and digital video distribution in the network's history. TV Guide Network's national marketing initiatives will generate a quarter of a billion impressions and will include a multi-million dollar media campaign across cable and satellite television, print, outdoor and online. Additionally, the company will launch an unprecedented level of digital content and online video extras to support AMERICA'S NEXT PRODUCER, which premieres on the network on Wednesday, July 18 at 8:00 p.m. ET/PT with a repeat airing at 9:00 p.m. ET/PT. For the first time ever, TV Guide Network will offer a sneak preview of each premiere episode one week in advance of the network telecast. The sneak preview of episode one is available now on TV Guide SPOT, the Company's video-on-demand network, and TV Guide Broadband, an ad-supported broadband programming service.

TV Guide SPOT will distribute AMERICA'S NEXT PRODUCER content across its 28 million home footprint on Cox, Comcast, Charter, Time Warner, Mediacom, Insight and Verizon. TV Guide Broadband will feature AMERICA'S NEXT PRODUCER content across all of its distribution partners, including: AOL Video (anp.aolvideo.com), YouTube (youtube.com/anp), Google Video, Veoh (veoh.com/anp) and Brightcove. TV Guide Online will also support AMERICA'S NEXT PRODUCER with a comprehensive micro-site (tvguide.com/anp), which includes video featurettes of all 10 contestants and online blogs with the series host Ananda Lewis and series judge Matt Roush, senior critic for TV Guide.

"Our digital efforts to support AMERICA'S NEXT PRODUCER are designed to accomplish three key objectives � awareness, sampling and digital revenue generation," said Dmitri Ponomarev, vice president, TV Guide SPOT and TV Guide Broadband. "We have worked closely with our distribution partners to provide unique content, including the sneak peek of the first episode ahead of the show on VOD and broadband. We are confident that once viewers have a chance to watch AMERICA'S NEXT PRODUCER, they will be avid fans of the show."

AMERICA'S NEXT PRODUCER is a 10-episode reality competition series produced by Magical Elves, creators of the hit shows Project Runway and Top Chef. AMERICA'S NEXT PRODUCER will give a group of television producers the chance to prove they have what it takes to create the next generation of TV hits. Contestants will be judged on their ability to create and execute compelling TV concepts in a variety of genres from scripted to reality. Contestants will compete each week to survive elimination rounds and the winner will receive the ultimate TV producer prize package: $100,000 cash, a production office in Hollywood, and a first-look deal with TV Guide Network.

Other video content available for AMERICA'S NEXT PRODUCER includes:

-- Pre-Launch Content

-- 2-3 minute trailer highlighting the entire season

-- Contestant introduction spots

-- First episode without the winner reveal (prior to TV Guide Network premiere on July 18)

-- Barker spot promoting the show and VOD sneak preview

-- Continuity Content

-- Weekly 2-minute episodic trailer

-- 1-minute never before seen "Big Drama Clip" of the week

-- Cast off exit interviews

-- Digital-Only Extras

-- Audition tape/interview for each contestant

-- Clip reel submitted by each contestant to enter the show

-- Contestants' and/or judges' video blogs

-- Final projects of each contestant/team of contestants

About TV Guide Network

TV Guide Network reaches over 80 million homes and is the premier television entertainment network for viewers seeking the latest information on the best programs, hottest stars and latest trends on television. Headquartered in the heart of Hollywood at its TV Guide Studios, the network combines original programming with comprehensive program listings information - all of which deliver on viewers' need for an entertaining and easy guide to what's on TV. TV Guide Network is owned and operated by TV Guide Networks, Inc., a subsidiary of Gemstar-TV Guide International, Inc.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. is a leading global media, entertainment, and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance or results to differ materially from those in the forward-looking statements, including risks and uncertainties related to the timely availability and market acceptance of products and services incorporating the Company's technologies and content; our investments in new and existing businesses; the impact of competitive products and services; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.

Note to Editors: Gemstar, TV Guide, TV Guide Channel, TV Guide Network, and TV Guide SPOT are trademarks or registered trademarks of Gemstar-TV Guide International, Inc. and/or its subsidiaries. The names of other companies, products and services used herein are for identification purposes only and may be trademarks of their respective owners.





  [july 2007]  
S
M
T
W
T
F
S


· AMERICA'S NEXT PRODUCER (TV GUIDE)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.