[07/12/07 - 10:16 AM]
TV Guide Network Launches Its Biggest Marketing Campaign for Series Premiere of America's Next Producer
Additionally, the company will launch an unprecedented level of digital content and online video extras to support the series, which premieres on the network on Wednesday, July 18 at 8:00/7:00c.

[via press release from TV Guide]

TV Guide Network Launches Its Biggest Marketing Campaign for Series Premiere of AMERICA'S NEXT PRODUCER

Innovative Campaign Will Include Weekly Sneak Preview of Each Episode on VOD and Broadband

LOS ANGELES -- TV Guide Network's headlining summer series, AMERICA'S NEXT PRODUCER, will be supported with the biggest marketing campaign and digital video distribution in the network's history. TV Guide Network's national marketing initiatives will generate a quarter of a billion impressions and will include a multi-million dollar media campaign across cable and satellite television, print, outdoor and online. Additionally, the company will launch an unprecedented level of digital content and online video extras to support AMERICA'S NEXT PRODUCER, which premieres on the network on Wednesday, July 18 at 8:00 p.m. ET/PT with a repeat airing at 9:00 p.m. ET/PT. For the first time ever, TV Guide Network will offer a sneak preview of each premiere episode one week in advance of the network telecast. The sneak preview of episode one is available now on TV Guide SPOT, the Company's video-on-demand network, and TV Guide Broadband, an ad-supported broadband programming service.

TV Guide SPOT will distribute AMERICA'S NEXT PRODUCER content across its 28 million home footprint on Cox, Comcast, Charter, Time Warner, Mediacom, Insight and Verizon. TV Guide Broadband will feature AMERICA'S NEXT PRODUCER content across all of its distribution partners, including: AOL Video (anp.aolvideo.com), YouTube (youtube.com/anp), Google Video, Veoh (veoh.com/anp) and Brightcove. TV Guide Online will also support AMERICA'S NEXT PRODUCER with a comprehensive micro-site (tvguide.com/anp), which includes video featurettes of all 10 contestants and online blogs with the series host Ananda Lewis and series judge Matt Roush, senior critic for TV Guide.

"Our digital efforts to support AMERICA'S NEXT PRODUCER are designed to accomplish three key objectives � awareness, sampling and digital revenue generation," said Dmitri Ponomarev, vice president, TV Guide SPOT and TV Guide Broadband. "We have worked closely with our distribution partners to provide unique content, including the sneak peek of the first episode ahead of the show on VOD and broadband. We are confident that once viewers have a chance to watch AMERICA'S NEXT PRODUCER, they will be avid fans of the show."

AMERICA'S NEXT PRODUCER is a 10-episode reality competition series produced by Magical Elves, creators of the hit shows Project Runway and Top Chef. AMERICA'S NEXT PRODUCER will give a group of television producers the chance to prove they have what it takes to create the next generation of TV hits. Contestants will be judged on their ability to create and execute compelling TV concepts in a variety of genres from scripted to reality. Contestants will compete each week to survive elimination rounds and the winner will receive the ultimate TV producer prize package: $100,000 cash, a production office in Hollywood, and a first-look deal with TV Guide Network.

Other video content available for AMERICA'S NEXT PRODUCER includes:

-- Pre-Launch Content

-- 2-3 minute trailer highlighting the entire season

-- Contestant introduction spots

-- First episode without the winner reveal (prior to TV Guide Network premiere on July 18)

-- Barker spot promoting the show and VOD sneak preview

-- Continuity Content

-- Weekly 2-minute episodic trailer

-- 1-minute never before seen "Big Drama Clip" of the week

-- Cast off exit interviews

-- Digital-Only Extras

-- Audition tape/interview for each contestant

-- Clip reel submitted by each contestant to enter the show

-- Contestants' and/or judges' video blogs

-- Final projects of each contestant/team of contestants

About TV Guide Network

TV Guide Network reaches over 80 million homes and is the premier television entertainment network for viewers seeking the latest information on the best programs, hottest stars and latest trends on television. Headquartered in the heart of Hollywood at its TV Guide Studios, the network combines original programming with comprehensive program listings information - all of which deliver on viewers' need for an entertaining and easy guide to what's on TV. TV Guide Network is owned and operated by TV Guide Networks, Inc., a subsidiary of Gemstar-TV Guide International, Inc.

About Gemstar-TV Guide

Gemstar-TV Guide International, Inc. is a leading global media, entertainment, and technology company that develops, licenses, markets and distributes products and services that maximize the video guidance and entertainment experience for consumers. The Company's businesses include: television, publishing, and new media properties; interactive program guide services and products; and intellectual property licensing. Additional information about the Company can be found at www.gemstartvguide.com.

This news release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended. Any such forward-looking statements are not guarantees of future performance or results and involve risks and uncertainties that may cause actual performance or results to differ materially from those in the forward-looking statements, including risks and uncertainties related to the timely availability and market acceptance of products and services incorporating the Company's technologies and content; our investments in new and existing businesses; the impact of competitive products and services; and the other risks detailed from time to time in the Company's SEC reports, including the most recent reports on Forms 10-K, 10-Q and 8-K, each as it may be amended from time to time. The Company assumes no obligation to update these forward-looking statements.

Note to Editors: Gemstar, TV Guide, TV Guide Channel, TV Guide Network, and TV Guide SPOT are trademarks or registered trademarks of Gemstar-TV Guide International, Inc. and/or its subsidiaries. The names of other companies, products and services used herein are for identification purposes only and may be trademarks of their respective owners.

  [july 2007]  


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