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[04/08/08 - 03:10 PM]
CBS's Return of Scripted Hits Puts the Network Back in First Place
CBS spins the numbers for the week of March 31-April 6.

[via press release from CBS]

CBS's RETURN OF SCRIPTED HITS PUTS THE NETWORK BACK IN FIRST PLACE

CBS Places Number One in Viewers with its First Win and Best Delivery Since the Week Ending Jan. 13

CBS Is Just One Tenth of a Rating Point From First in Adults 18-49, Its Best Competitive Position Since the Week Ending Dec. 16, 2007

Network Posts Six of the Top 10 Programs Led By Scripted Hits "CSI," "CSI: Miami," "Without a Trace" and "Two and a Half Men"

CBS Sweeps Every Half Hour in Viewers, Adults 18-49 and Adults 25-54 on Thursday, Friday and Saturday

CBS Wins Monday in Adults 18-49 for the Second Consecutive Week

A Special Tuesday Broadcast of "CSI: Miami" Posts CBS's Best Ratings in the 10:00 PM Time Period Since Feb. 2003

"Cold Case" Posts Increases Over Last Week's First-Run Return

CBS was Number One in viewers and adults 25-54 and just -0.1 of a rating from first in adults 18-49 led by the return of the Network's scripted hits and an assist from Saturday's coverage of the NCAA MEN'S BASKETBALL CHAMPIONSHIP FINAL FOUR, according to Nielsen live plus same day ratings for the week ending April 6, week 28 of the 2007-2008 television season.

CBS returned to the winner's circle in viewers for the first time since the week ending Jan. 13. CBS also was first in adults 25-54 for the first time since the week ending Dec. 23, 2007 and finished just -0.1 of a rating point out of first in adults 18-49, its best competitive position since the week ending Dec. 16, 2007.

For the week in viewers: CBS (11.53m) topped FOX (9.62m), ABC (7.61m) and NBC (6.29m). Season-to-date, CBS is second in viewers (10.50m), behind FOX (11.40m) and ahead of ABC (9.21m) and NBC (8.41m).

For the week in key demographics, CBS was first in adults 25-54 (4.3/11) and a close second in adults 18-49 (3.4/10, -0.1 behind FOX). Season-to-date, CBS is second in adults 25-54 (3.8/09) and tied for second in adults 18-49 (3.0/08, with both NBC and ABC).

For the week in households: CBS (7.2/12) outpaced FOX (5.9/10, +22%), ABC (4.9/08, +47%) and NBC (4.2/07, +71%). Season-to-date, CBS is tied for first (6.7/11, with FOX) and +14% ahead of ABC (5.9/10) and +24% ahead of NBC (5.4/09).

CBS's Weekly Highlights:

-- Monday, CBS was first in adults 25-54 (5.5/13), adults 18-49 (4.4/11), adults 18-34 (3.0/09), second in households (8.0/12) and viewers (12.72m). This is the second consecutive Monday win for CBS in adults 25-54 and adults 18-49.

? BIG BANG THEORY finished second in households (5.3/08), viewers (8.44m), adults 25-54 (3.8/10) and adults 18-49 (3.1/09).

? HOW I MET YOUR MOTHER was second in households (5.8/09), viewers (9.50m), adults 25-54 (4.6/11) and adults 18-49 (4.0/10).

? TWO AND A HALF MEN was tied for first in adults 18-49 (5.4/13, with ABC), second in households (8.8/13), viewers (14.50m), adults 25-54 (6.6/15) and adults 18-34 (3.6/10, -0.1 behind ABC). Compared to last week, TWO AND A HALF MEN was up +2% in households (from 8.6/13), +4% in adults 18-49 (from 5.2/13), +13% in adults 18-34 (from 3.2/09), even in adults 25-54 while adding +260,000 viewers (from 14.24m, +2%). TWO AND A HALF MEN was the night's Number One program in adults18-49.

? THE NEW ADVENTURES OF OLD CHRISTINE was first in households (8.0/12), viewers (12.57m), adults 25-54 (5.7/13) and adults 18-49 (4.5/11). THE NEW ADVENTURES OF OLD CHRISTINE was up +29% in households (from 6.2/09), +19% in adults 25-54 (from 4.8/11), +18% in adults 18-49 (from 3.8/09) and added +2.80m viewers (from 9.77m, +29%) compared to last week. THE NEW ADVENTURES OF OLD CHRISTINE posted season highs in households, viewers, adults 25-54 and adults 18-49.

? CSI: MIAMI was first in households (10.1/16), viewers (15.65m), adults 25-54 (6.0/14) and adults 18-49 (4.9/12). Compared to the program's first run return last week, CSI: MIAMI was 100% of its season best adults 18-49 delivery, 98% of households, 97% of viewers and 95% of its adults 25-54 performance.

? CSI: MIAMI TUESDAY SPECIAL (S) easily won its time slot in households (9.1/15), viewers (14.23m), adults 25-54 (5.5/14) and adults 18-49 (4.1/11) This is CBS's best delivery with a drama in this hour since Feb. 25, 2003 in viewers, adults 25-54 and adults 18-49 ("Judging Amy").

? CRIMINAL MINDS was second in households (8.2/13), viewers (12.81m), adults 25-54 (4.5/10) and adults 18-49 (3.4/08) - all behind "American Idol". Compared to the program's live plus same day first-run average this season (when the program did not air against "American Idol"), CRIMINAL MINDS retained 88% of both its households (from 9.3/14) and adults 25-54 (from 5.1/12) performances, 89% of adults 18-49 (from 3.8/10) and 87% of viewers (from 14.67m).

? CSI: NY finished first in households (8.2/14), viewers (12.85m), adults 25-54 (4.7/12) and adults 18-49 (3.6/10). CSI: NY topped the combined competition in viewers (by +8%), adults 18-49 (by +6%) and adults 25-54 (by +7%). Compared to the program's live plus same day first-run average this season, CSI: NY was even in adults 25-54 and retained 98% of both its households (from 8.4/14) and viewers (from 13.09m) totals and 97% of adults 18-49 (from 3.7/10).

-- CBS was first Thursday night in households (9.9/16), viewers (16.24), adults 25-54 (6.0/15) and adults 18-49 (4.6/13). CBS won every half-hour in households, viewers, adults 25-54 and adults 18-49. This is CBS's best Thursday delivery in households, viewers, adults 25-54 and adults 18-49 since Dec. 13, 2007.

? SURVIVOR: MICRONESIA was first in households (7.4/12), viewers (12.87m), adults 25-54 (5.1/13) and adults 18-49 (4.0/12) - against first run programming on NBC, ABC and FOX.

? CSI: CRIME SCENE INVESTIGATION returned with a first run episode and a time period win in households (12.4/20), viewers (20.58m), adults 25-54 (7.7/19) and adults 18-49 (5.9/15). Compared to the program's season-to-date average (live plus same day), CSI retained 98% of its households (from 12.7/19), 99% of adults 25-54 (from 7.8/17), 95% in adults 18-49 (from 6.2/15) and almost 100% of its viewers (from 20.69m). This is CSI's best delivery in viewers and adults 25-54 since Nov. 15, 2007 (Sara's departure) and in adults 18-49 since Dec. 13, 2007.

? WITHOUT A TRACE won its time period in households (9.7/17), viewers (15.20m), adults 25-54 (5.3/14) and adults 18-49 (3.9/11). Compared to the program's season-to-date average (live plus same day), WITHOUT A TRACE was up +4% in adults 25-54 (from 5.1/13), even in households, retained 98% of its adults 18-49 (from 4.0/11) and added +380,000 viewers (from 14.82m, +3%). This is WITHOUT A TRACE's best viewers and adults 18-49 deliveries since Dec. 13, 2007, best adults 25-54 delivery since Nov. 8, 2007 (the cross-over with CSI). WITHOUT A TRACE beat the combined competition in viewers (by +60%), adults 25-54 (by +29%) and adults 18-49 (by +3%).

-- Friday, CBS was first in households (5.8/10), viewers (9.23m), adults 25-54 (3.2/09) and adults 18-49 (2.3/07) - winning every half-hour in these measures. CBS has finished first this season every Friday with their first-run regularly scheduled line-up (13 times) in households, viewers and adults 25-54, first in adults 18-49 with the network's first-run regularly scheduled line-up 12 Fridays out of 13 this season.

? GHOST WHISPERER easily won its time slot in households (5.8/11), viewers (9.06m), adults 25-54 (3.3/10) and adults 18-49 (2.4/08). First-run episodes of GHOST WHISPERER won their time slots every week this season in adults 25-54 and adults 18-49 (13 times). Compared to the program's live plus same day first-run season-to-date average, GHOST WHISPERER retained 95% of its households (from 6.1/11), 96% of viewers (from 9.48m) deliveries, 92% of both adults 25-54 (from 3.6/10) and adults 18-49 (from 2.6/09).

? THE PRICE IS RIGHT MILLION DOLLAR SPECTACULAR was first at 9:00 PM in households (5.5/09), viewers (8.63m), adults 25-54 (2.8/08) and adults 18-49 (2.1/07).

? NUMB3RS dominated its time period in households (6.3/11), viewers (10.00m), adults 25-54 (3.4/09) and adults 18-49 (2.3/07). First-run episodes of NUMB3RS have been first in households and adults 25-54 every airing this season (13 times), first in viewers for the last 12 first-run broadcasts and first in adults 18-49 12 times in 13 first-run broadcasts. Compared to the program's live plus same day first-run season-to-date average, NUMB3RS added +220,000 viewers (from 9.78m, +2%) and retained 100% of its households delivery, 94% of adults 25-54 (from 3.6/10) and 88% of adults 18-49 (from 2.6/08).

-- Saturday, CBS won the night in households (8.5/16), viewers (13.97m), adults 25-54 (5.5/16), adults 18-49 (4.9/16), adults 18-34 (4.5/17), men 25-54 (7.3/21), men 18-49 (6.6/21) and men 18-34 (6.0/23). CBS won every half-hour in households, viewers, key men and adult demos.

? From 8:00-8:19 PM, the primetime run over of CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY - 1 posted a 9.1/18 with 15.19m viewers.

? CBS NCAA BASKETBALL CHAMPIONSHIP BRIDGE SHOW (S) (8:19-8:48 PM) scored a 6.8/13 with 11.27m viewers and 4.4/14 in adults 25-54, 3.9/14 in adults 18-49, 3.6/15 in adults 18-34, 5.8/18 in men 25-54, 5.2/18 in men 18-49 and 4.9/19 in men 18-34.

? CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY - 2 (S) (8.48-11:07 PM) posted an 8.8/16 in households with 14.44m viewers and 5.8/16 in adults 25-54, 5.2/16 in adults 18-49, 4.7/17 in adults 18-34, 7.6/21 in men 25-54, 6.9/21 in men 18-49 and 6.3/23 in men 18-34. This is CBS's best delivery in this window in viewers, key men and key adult demos since 2005. Compared to the same game last year (which aired 8:39 to 11:00 PM on 3/31/07), CBS was up +7% in adults 25-54, +6% in both adults 18-49 and men 18-49, +2% in adults 18-34, +3% in both men 25-54 and men 18-34 and down -1% in households.

? COLD CASE was first in households (7.3/11), viewers (11.93m), adults 25-54 (4.1/09) and third in adults 18-49 (2.8/07). Compared to last week's first-run return (at 9:24 PM), COLD CASE was up +16% in households (from 6.3/10), +14% in adults 25-54 (from 3.6/08), +4% in adults 18-49 (from 2.7/07) and added +2.13m viewers (from 9.80m, +22%).

CBS top programs of the week: #3 CSI: CRIME SCENE INVESTIGATION (an average of 20.58m viewers), #6 CSI: MIAMI (15.65m), #7 WITHOUT A TRACE (15.20m), #8 TWO AND A HALF MEN (14.50m), #9 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY - 2 (S) (14.44m), #10 CSI: MIAMI - TUESDAY SPECIAL (S) (14.23m), #11 SURVIVOR: MICRONESIA (12.87m), #12 CSI: NY (12.85m), #13 CRIMINAL MINDS (12.81m), #14 THE NEW ADVENTURES OF OLD CHRISTINE (12.57m), #15 COLD CASE (11.93m), #17 CBS NCAA BASKETBALL BRIDGE SHOW (S) (11.27m), #21 NUMB3RS (10.00m), #22 NCIS (R) (9.97m), #23 60 MINUTES (9.92m) and #29 HOW I MET YOUR MOTHER (9.50m).

Prime averages are based on the following hours of rated broadcasts in Week #28:

CBS: 22 hours

NBC: 22 hours

ABC: 22 hours

FOX: 15 hours





  [april 2008]  
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T
W
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F
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· 60 MINUTES (CBS)
· AMERICAN IDOL (FOX)
· BIG BANG THEORY, THE (CBS)
· COLD CASE (CBS)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: MIAMI (CBS)
· CSI: NEW YORK (CBS)
· GHOST WHISPERER (CBS)
· HOW I MET YOUR MOTHER (CBS)
· JUDGING AMY (CBS)
· NCIS (CBS)
· NEW ADVENTURES OF OLD CHRISTINE, THE (CBS)
· NUMB3RS (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· WITHOUT A TRACE (CBS)





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