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[04/08/08 - 12:58 PM] Sean John's Return to the Runway Documented in MTV's 'If I Were King' The special, which airs April 9, documents the label's return
to the runway during New York Fashion Week. |
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[via press release from Sean John] |
Sean John's Return to the Runway Documented in MTV's 'If I Were King'
NEW YORK, April 8, 2008 -- Sean John, the world's fastest
growing line of sportswear for men and women, has documented their return
to the runway during New York Fashion Week for Fall 2008 with a feature
documentary airing on MTV. The documentary surrounds Sean "Diddy" Combs and
the preparation to the show. The dream of a prince in the year 2020 who
discovers himself through love and war as he ascends to the great leader he
is destined to be. With this theme, the documentary delves into the
backstage world of fashion week and the Sean John show. Not since Isaac
Mizrahi's "Unzipped" have viewers had such a dynamic insider's look into
the behind the scenes drama and chaos of a runway collection and the
designer's road to a show's critical review. It is a journey that is
brilliantly explored in this feature documentary airing Wednesday, April
9th on MTV.
Sean "Diddy" Combs said, "I am honored with the opportunity to present
this to the world and to highlight what I have put into this show and this
business of Sean John. It is extremely important to me to allow people in
to see all the blood, sweat and tears that went into the Sean John show and
to relay the important message of honor and ambition and going forward with
a dream and there is no one better to portray this message than MTV."
Combs then continued, "I am so excited that this documentary is airing
at such a crucial moment for the Sean John brand as this year marks our
10th anniversary. What better way to emblazon the current success of the
brand and to recognize our unbelievable past."
Sean John, a privately held company, was created by music icon and
producer Sean "Diddy" Combs and made its fashion debut with a men's
sportswear collection for the spring 1999 season. In 2004, Sean "Diddy"
Combs for Sean John was honored by the Council of Fashion Designers of
America as Men's Wear Designer of the Year. With annual retail sales in the
United States of over $525 million, Sean John is sold in better department
and specialty stores across the country, as well as select retailers around
the world. In 2006 Sean John, in partnership with Estee Lauder Companies,
launched its signature men's fragrance, Unforgivable, which remains one of
the highest selling men's fragrance in department stores in America. Its
feminine counterpart launched in the fall of 2007 and continues to be in
the top 20 best selling scents in the category.
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[10/14/25 - 03:06 PM] ESPN Records the Most-Watched WNBA Postseason Ever Across Its Networks Across 24 games, the '25 WNBA postseason averaged 1.2 million viewers, up 5% from last year.
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[10/14/25 - 03:03 PM] "College GameDay Built by The Home Depot" Delivers Most-Watched West Coast Episode Ever; ESPN College Football on ABC Scores Top Three Programs Across All Networks and Content for Saturday, Oct. 11 The Texas Longhorns' upset victory over the Oklahoma Sooners averaged 8.7 million viewers.
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[10/14/25 - 02:50 PM] ALCS Game 1 on FOX and FOX Deportes Draws 5.3 Million Viewers The Mariners victory over the Blue Jays averaged 5,310,000 viewers across FOX, FOX Deportes and FOX Sports streaming services.
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[10/14/25 - 02:39 PM] FOX Sports Delivers Most-Watched LDS on FOX/FS1 Since Launch of Postseason Baseball on FS1 in 2014 On Friday, 8,723,000 viewers tuned in for the Mariners' historic 15-inning ALDS Game 5 victory.
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[10/14/25 - 02:15 PM] "Sunday Night Football" Registers Record Fourth Blockbuster Audience of 25+ Million Viewers This Season, As Lions-Chiefs Averages 27.3 Million Viewers on NBC & Peacock Lions-Chiefs averaged 27.3 million viewers across NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics, marking the second-most watched October audience in the history of NBC "SNF."
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[10/14/25 - 02:01 PM] Video: "Love Is Blind" Season 9: The Reunion - Announcement - Netflix Your favorites from Season 9 will join hosts Nick and Vanessa Lachey to reveal where their relationships stand today and revisit the moments that made us all wonder is love truly blind?
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[10/14/25 - 01:45 PM] ABC Wednesday Comedies Return Strong for New Seasons "Shifting Gears" earned the biggest audience since the show's Valentine's Day episode; while "Abbott Elementary" jumped over the show's season four premiere among Total Viewers as well as the season four average.
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[10/14/25 - 01:01 PM] Video: "Ms. Pat Settles It" Returns Nov 4 at 10/9c - Season 3 Trailer In the third season, the comedian and actress returns to the bench to preside over real-life court cases with her signature "real and raw" brand of humor.
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[10/14/25 - 12:28 PM] NBC Sports Announces 2025-26 Big 12 Men's Basketball Schedule Featuring 20 Games Streaming Live Exclusively on Peacock Peacock Big 12 men's basketball schedule tips off on Friday, November 21, with a non-conference matchup of preseason Associated Press Top 25 teams as No. 8 BYU hosts No. 24 Wisconsin at 4 p.m. ET.
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[10/14/25 - 12:19 PM] Lifetime Greenlights New "Ripped from the Headlines" Movie for 2026 "Shopping Cart Killer" Starring Lela Rochon and Jarod Joseph Elisabeth Rohm continues her relationship with Lifetime to direct and executive produce the movie.
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[10/14/25 - 12:14 PM] ESPN and the Big 12 Announce Men's Basketball TV Schedule for 2025-26 Season, Tipping Off November 9 Games will be presented across ABC, ESPN, ESPN2, ESPNU an stream on the all new ESPN App.
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[10/14/25 - 12:05 PM] Video: Oxygen Debuts Trailers for Three New Series Premiering on Sunday, November 9 The night of killer new programming kicks off with season three of "Snapped: Behind Bars"; followed by the fourth season of "Killer Relationship with Faith Jenkins"; and wrapping with the premiere of new series "Killer Grannies," hosted by Oscar-nominated actress June Squibb.
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[10/14/25 - 12:01 PM] Netflix Top 10 Week of October 6: "The Woman in Cabin 10" Rocks the Boat as No. 1 Debut in This Week's Top 10 In the spirit of the season of chills, "Monster: The Ed Gein Story" claimed the No. 1 spot on the English TV list, rising to the top in its second week with 20.7 million views.
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[10/14/25 - 12:00 PM] Video: HBO Releases Official Trailer and Key Art for "Angela Diniz: Murdered and Convicted," Debuting November 13 The series is inspired by the acclaimed podcast "Praia dos Ossos" and revisits the story of Ângela Diniz, a woman who, through her freedom and autonomy, defied the standards imposed on women and was brutally punished for it.
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[10/14/25 - 11:01 AM] Video: Official Trailer and Key Art Debut - "Obituary" Season 2 (APC Studios) The second season of "Obituary" is now streaming all six episodes on Hulu and Hulu on Disney+ for bundle subscribers in the U.S.
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