BET Networks Announces Partnership with Microsoft to Offer Top-Rated BET Programming on Xbox 360 Through Xbox LIVE
Shows Available for Download Include 'College Hill,' 'American Gangster,'
'Comic View' and More
NEW YORK, April 15 -- BET Networks today announced that it
will add a broad selection of full-length BET television shows for download
on Xbox LIVE, the online games and entertainment network on Xbox 360.
Effective immediately, a growing catalog of episodes from BET's top-rated
programming will be available for download from Xbox LIVE, including, but
not limited to, COLLEGE HILL 4, AMERICAN GANGSTER and COMIC VIEW, with IRON
RING featuring a free download of the premiere episode to consumers for one
"This partnership is a natural fit for our audience. African Americans
and particularly BET viewers significantly over-index in console gaming
consumption," said Denmark West, President of Digital Media. BET Networks.
"We are looking forward to providing on the Xbox 360 console the BET
programming our audience has grown to love."
Establishing a partnership with Microsoft Xbox 360 provides a unique
opportunity for BET to expand its target demographic through Xbox 360 and
its dynamic online entertainment platform, Xbox LIVE.
Currently offering more than 4,200 hours of premium entertainment
content from more than 40 studios and networks, Xbox LIVE Marketplace is
the only game console offering downloadable movies and TV shows in high
"By adding this popular programming from the BET library, our list of
consumer favorites on Xbox LIVE continues to thrive," said Ross Honey,
Senior Director, Media and Entertainment Group at Microsoft. "Xbox LIVE
offers more than twice the on-demand high definition content than the
leading cable provider and the addition of BET helps us provide our diverse
community of users more of the premium entertainment content they want."
Every month, new episodes will be made available for download on Xbox
LIVE (U.S. only) from popular BET series, including:
-- IRON RING - IRON RING introduces 'new jack' celebrities from music,
sports and Hollywood to the most dangerous fighters in the world. An
all-star line-up of celebrities will manage teams of fighters in the
best mixed martial arts match-ups on television. From a steel ring
above the arena, the celebrity 'owners' will interact with their
gladiators between rounds - and sometimes right in the middle of them.
Only the strong will survive! Headlining the show is boxing champ
Floyd Mayweather (with the assistance of hip hop star Rick Ross)
managing the Money Mayweather Boys, along with hip-hop heavyweights
Ludacris and Nelly representing Team Luda and Team Nelly
(respectively); T.I. with the help of Big Kuntry, Young Dro, DJ Drama
and Alpha Omega leading Team Grand Hustle; Juelz Santana and Jim Jones
heading Dipset; and Lil Jon with the Head Busters.
-- COMIC VIEW - BET's hilarious original series COMIC VIEW is known for
its unparalleled reputation of breaking new talent and providing rising
stand-ups with invaluable national exposure season after blockbuster
season. See a spectacular line-up of comics with the signature
enthusiasm that has made the show a hit among audiences for more than a
-- HELL DATE - They say opposites attract. But when great dating
expectations are challenged, compromised, then thrown out the window, a
get together ripe with promise and fulfillment goes up in flames.
You're on a HELL DATE. Watch as unwitting participants bare their all
in the hopes of connecting with Mr. or Ms. Right-- until reality sets
in. This is no ordinary dating show. Part reality, part romantic
comedy, it's matchmaking with a devilish twist. HELL DATE is what
happens when dream dates go terribly, terribly wrong.
-- AMERICAN GANGSTER - Chronicled by actor Ving Rhames, AMERICAN GANGSTER
explores the life and times of some of Black America's most notorious
crime figures. The show will explore without glorifying, and
investigate without celebrating, these criminal-minded men and women.
During each episode, the crimes of infamous Black figures such as Leroy
Nicky Barnes, Freeway Ricky Ross, The Chambers Brothers, Fat Cat
Nicholas and Stanley "Tookie" Williams will be put in the context of
Black history as we see how their actions both reflected and corrupted
the values of their community.
-- COLLEGE HILL - BET's hit reality series COLLEGE HILL is back on a new
college campus, complete with fresh look and more drama than ever!
While exploring the familiar themes of the black college experience and
boy/girl relationships, the new cast turns up the heat in every
imaginable way. Tempers fly, tears flow and secrets are revealed as
the students show us what it's like to live under one roof with people
of varying life experiences, sexual orientation and attitudes. "Real"
student woes, wonders and everything that happens in between in the
quest for higher education, it's all revealed on COLLEGE HILL.
More information about the great BET content being offered on the
service is available at
About BET Networks
BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the
nation's leading provider of quality entertainment, music, news and public
affairs television programming for the African-American audience. The
primary BET channel reaches more than 87 million households according to
Nielsen Media Research, and can be seen in the U.S., Canada and the
Caribbean. BET is the dominant African-American consumer brand with a
diverse group of business extensions: BET.com, a leading internet
destination for Black entertainment, music, culture, and news; BET Digital
Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for
cutting-edge entertainment tastes; BET Event Productions, a full-scale
event management and production company; BET Home Entertainment, a
collection of BET-branded offerings for the home environment including DVDs
and video-on-demand; BET Mobile, a service venture into the lucrative world
of ringtones, games and video content for wireless devices; and BET
International, an extension of BET network programming for global