[04/24/08 - 12:28 PM]
Bravo Names Jerry Leo Senior Vice President, Program Strategy and Acquisitions
"Jerry has been the architect of many of Bravo's creative scheduling strategies - pioneering the now often imitated show stacking and hand-off strategy for new shows," said Bravo's Frances Berwick.

[via press release from Bravo]



NEW YORK � April 24, 2008 � Bravo named Jerry Leo to the newly-created position of Senior Vice President, Program Strategy and Acquisitions, Bravo. The announcement was made today by Frances Berwick, Executive Vice President and General Manager, Bravo Media. In addition to continued oversight of all program planning and scheduling for the channel, Leo will now expand his responsibilities to include long-range planning across all platforms for the network and for acquisitions.

"Jerry has been the architect of many of Bravo's creative scheduling strategies � pioneering the now often imitated show stacking and hand-off strategy for new shows," said Berwick. "He is now bringing that creativity and passion, along with an encyclopedic knowledge of the competitive landscape to all our platforms."

Leo previously held the post of Vice President, Strategic Program Planning & Scheduling since 2005 where he supervised all phases of program planning for the channel including long range planning, scheduling of programs, stunts on the network, and non-film acquisitions. Working closely with the development and production departments along with the ad sales and research teams, he will be charged with maximizing and integrating programming opportunities for the on-air, online and wireless platforms.

Prior to Bravo, Leo held a number of positions at VH1/MTV Networks, most recently as Vice President, Program Planning. In this capacity, he was responsible for scheduling all programs, series, stunts, theme weeks and cornerstone events. Prior to that, Leo was at MTV, where he was Manager, Program Planning and Acquisitions after working in MTV's Production department as a talent coordinator as well as in MTV's Series Development department. Before his tenure at MTV Networks, Leo began his television career at NBC. He held the position of sales assistant at NBC's Prime Time and News Sales department, and also held positions in the Corporate Communications and Entertainment Programming departments.

Leo holds a B.S. degree in Television, Radio and Film Management from the S.I. Newhouse School of Public Communications at Syracuse University.

  [april 2008]  

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