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BBC Brings Programs to iTunes Store in U.S.
U.S. fans get passport to go anywhere with Robin Hood, Torchwood and Little
Britain
NEW YORK, April 29 -- BBC today announced that for the
first time BBC AMERICA programming will be available for purchase and
download from the iTunes Store in the U.S. (http://www.itunes.com).
Making BBC programming available on the iTunes Store is key to the
strategy of BBC Worldwide, the commercial arm of the BBC, in securing the
broadest possible distribution for its huge range of television content.
This new offering allows BBC AMERICA's viewers to further engage with the
channel's hit shows and delivers highly addictive programming to a new
audience.
"BBC is delighted to provide U.S. audiences with the unique ability to
purchase and download select award-winning BBC AMERICA programming on the
iTunes Store," said Beth Clearfield, Vice President of Digital Media and
Business Development, BBC Worldwide America. "As the first U.K. broadcaster
available in the U.S., BBC is leveraging its trusted international brand in
entertainment to provide our audiences with a first-rate digital
experience."
Starting today on iTunes, customers can purchase single episodes and
complete seasons of BBC AMERICA's hit sci-fi series Torchwood, the
outrageous award-winning comedy Little Britain and hit drama series Robin
Hood -- which premiered its second season Saturday on cable channel BBC
AMERICA. During the run of the new season, Robin Hood episodes will be
available on iTunes 24 hours after its premiere, Saturdays at 9 p.m. ET/PT
on BBC AMERICA.
The BBC was the first UK broadcaster to offer television programs on
iTunes in the UK and now offers its critically-acclaimed programming to be
purchased in the U.S. for $1.99 per episode and then viewed on a Mac or PC,
iPod with video, iPhone or widescreen TV with Apple TV.
Alongside the company's existing deals with online outlets such as
YouTube and MySpace, the availability of programming on iTunes brings the
BBC's content to millions of new U.S. viewers.
For more information, please visit http://www.bbcamerica.com and
http://www.itunes.com.
BBC Worldwide Limited is the main commercial arm and a wholly owned
subsidiary of the British Broadcasting Corporation (BBC). The company
exists to maximize the value of the BBC's assets for the benefit of the
license payer and invest in public service programming in return for
rights. The company has seven core businesses: Global Channels, Global TV
Sales, Magazines, Content & Production, Home Entertainment, Global Brands
and Digital Media.
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