or


[09/22/08 - 10:36 AM]
The CW and Honda Partner to Present Largest Sweepstakes in Network History
The network will offer viewers a chance to win a brand new 2009 Honda Fit every night from Monday, September 29 through Friday, October 2.

[via press release from The CW]

THE CW AND HONDA PARTNER TO PRESENT LARGEST SWEEPSTAKES IN NETWORK HISTORY

The CW Will Giveaway a New 2009 Honda Fit Each Night of Primetime During Week of September 29

Branded, Short-Form "CWickies" Airing During Commercial Breaks Direct Viewers to CWTV.com to Enter to Win

Burbank, CA (September 22, 2008) - Marking the largest sweepstakes in the network's history, The CW and Honda have formed a strategic partnership to offer viewers a chance to win a brand new 2009 Honda Fit on every night of The CW's primetime from Monday, Sept. 29 through Friday, Oct. 2.

"One of our primary goals in developing these innovative promotions is to create opportunities for us and our advertisers to form strong, interactive relationships with the fans and drive viewers to The CW," said Alison Tarrant, Senior Vice President, Integrated Sales and Marketing. "We're thrilled to partner with Honda for what is easily our biggest promotion ever, and the new 2009 Fit is the perfect product for our on-air environment since the brand attitude is so relevant to The CW audience."

Beginning Monday, Sept. 29, viewers watching The CW's popular original series will see a specially produced "CWickie" featuring the 2009 Honda Fit during the commercial breaks. Viewers will then be directed to www.cwtv.com where they will answer a question about the specific Honda Fit spot that aired that same night. Viewers who answer the question correctly will be entered into the drawing to win a 2009 Honda Fit. One Honda Fit will be given away to one winner on each of the five nights of the sweepstakes.

Customized for every night of the campaign, the short-form, on-air spots showcasing the sweepstakes will each incorporate the 2009 Honda Fit into an environment specific to that night's CW programming, such as "Gossip Girl" or "One Tree Hill" on Monday night.

Unique to The CW, "CWickies" are sponsored, short-form entertainment content that airs during commercial breaks of CW programming, providing clients with an alternate to traditional 30-second commercial.

About The CW:

The CW Network, which is owned jointly by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, The CW programs 30 hours a week over seven days. For more information, visit www.cwtv.com.





  [september 2008]  
S
M
T
W
T
F
S
 


· GOSSIP GIRL (CW)
· ONE TREE HILL (CW)











[02/27/15 - 03:09 PM]
Statement From E! Entertainment Regarding Kelly Osbourne
Osbourne is departing E!s "Fashion Police" to pursue other opportunities.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 01:01 PM]
ABC Family Orders a Fifth Season of Hit Original Comedy Series "Baby Daddy"
The order came just as production has wrapped on the series' fourth season.

[02/27/15 - 12:47 PM]
Discover the Fascinating World of the Ocean's Most Intelligent Creatures in "Dolphins: Spy in the Pod" Airing Saturday, March 7 at 8 PM ET/PT on the Discovery Channel
The hour-long journey will discover the relationships and habits of bottlenose and spinner dolphins, some of the world's most playful, clever and beloved animals.

[02/27/15 - 12:45 PM]
Syfy Will Pay Tribute to Science Fiction Icon Leonard Nimoy with Special Five Hour Programming Salute This Sunday, March 1 from 9AM-2PM
Said lineup includes an episode of the original "Twilight Zone" series; his guest star arc on "Star Trek: The Next Generation," and the final Star Trek original cast movie, "Star Trek 6: The Undiscovered Country."

[02/27/15 - 11:06 AM]
ABC's "American Crime" Post-Show Podcast Series to Launch Exclusively on PodcastOne
The podcast debuts today with a preview of what to expect in the television series, followed by weekly post-show episodes taking fans through the final episode of the season.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 10:17 AM]
MTV Renews "Are You the One" for Season 3, "The Challenge" for Season 27 and Greenlights Pilots "Girl Code Live" and "Greatest Party Story Ever" to Series
"Girl Code Live" is a live weekly talk show from the popular "Code" franchise; and "Greatest Party Story Ever" is a half-hour weekly that will showcase peoples' most outrageous epic tales.

[02/27/15 - 09:57 AM]
OWN: Oprah Winfrey Network Orders New Episodes of All Four of Its Popular Tyler Perry Series
"The Haves and the Have Nots," "If Loving You is Wrong," "Love Thy Neighbor" and "For Better or Worse" are all due back.

[02/27/15 - 09:30 AM]
NBC News' Peacock Productions Signs Deal with Exoneree Brian Banks to Develop New Unscripted Series
The unscripted series will investigate one potential case of wrongful conviction.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/27/15 - 06:16 AM]
"Transformers Rescue Bots" Are Back! New Episodes Premiere on Discovery Family Channel Starting Saturday, February 28 at 1:30 PM EST
Join Optimus Prime and the rest of the Rescue Bots - Heatwave, Chase, Boulder and Blades - as they team up with the Burns, a family of first responders, to keep peace and safety in the city.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.