[01/12/09 - 10:29 AM]
Showtime Launches Unprecedented Campaign to Promote January 18 Premiere of United States of Tara
The premiere episode of the original series is now available on more than a hundred multi-platforms, which translates into a reach of 170 million users.

[via press release from Showtime]

SHOWTIME Launches Unprecedented Campaign to Promote January 18 Premiere of United States of Tara

Premiere Episode Available to over 100 Multi-platforms

NEW YORK, Jan. 12 -- In one of the largest content distribution campaigns ever done to launch a new original series, Showtime Networks Inc. announced today that the premiere episode of the highly anticipated new original series, United States of Tara, is now available on more than a hundred multi-platforms, which translates into a reach of 170 million users - as part of the network's launch campaign to promote the series premiere on SHOWTIME this Sunday, January 18th starting at 9pm ET/PT.

As an added bonus, Showtime Networks is making available the season premiere episodes of The L Word (R) as it starts its final season and Secret Diary of A Call Girl to all the participating platforms day and date with their January 18 premiere on SHOWTIME.

All three programs will be available online on the major entertainment, social networking and blogging destinations, including cable, telco and satellite affiliate broadband portals, on mobile phones, and on Free On Demand platforms. Example of these partners include: the largest entertainment portals such as TV.com, Yahoo, YouTube, MSN, Fancast, Veoh, EW.com, Blockbuster.com, CinemaNow, TVGuide.com and Netflix as well as additional sites via the CBS Audience Network; social networking sites such as Facebook and Bebo; and top entertainment blogs such as BestWeekEver.com, Gawker, Pink is The New Blog and PopBytes. The episodes will also be available on mobile phones through MobiTV, Joost's iPhone App, and on CBS Mobile on Verizon's V-Cast Mobile TV and AT&T Mobile TV via MediaFLO; and via podcast from iTunes and Zune. In addition, the first episode of United States of Tara will be available online in HD on SHO.com and TV.com.

There are 24 different cable, telco and satellite providers participating in the campaign, beginning with the first episode of United States of Tara on broadband and Free On Demand 10 days before its January 18 SHOWTIME premiere. Among them: AT&T, Charter, Comcast, Cox, Insight, Mediacom, NCTC affiliates, RCN, Time Warner, Verizon and DirecTV. DirecTV will also air the episode on its linear channel The 101. In addition, the episode can be seen in HD on Free On Demand as well as on The 101.

This campaign follows Showtime Networks' very successful digital sampling strategy. It has proven to be a very effective tool not only by increasing consumers' exposure to premium television programs, but also helping drive subscription to the network. This is the most ambitious multi-platform push yet to reach both SHOWTIME subscribers and non-subscribers.


Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(R) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(R) XTRA. SNI also offers SHOWTIME HD(R), THE MOVIE CHANNEL(R) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(R) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution. All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).

  [january 2009]  


[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.

[11/24/15 - 12:30 PM]
"Jimmy Kimmel Live: The Star Wars Special" to Air Wednesday, November 25 on ABC
Said encore replaces the previously announced repeat of "Nashville" that night.

[11/24/15 - 12:29 PM]
TV One's Hit Scripted Comedy "Born Again Virgin" Returns with All-New Episodes Tuesday, December 8 at 9 P.M. ET/PT
The scripted comedy is back with more dating adventures of three 30-something best friends and the challenges they face while attempting to navigate a new romantic landscape and trying to avoid the pitfalls of empty relationships.

[11/24/15 - 11:30 AM]
Music Icon and Animal Activist Emmylou Harris to Be Honored on "The All-Star Dog Rescue Celebration" Thanksgiving Night, Thursday, November 26, On FOX
Eugene Bostick and Michael Schoepf also will be honored as ordinary citizens doing extraordinary things to better the lives of rescue animals.

[11/24/15 - 11:18 AM]
Showtime(R) Documentary Series "Dark Net" to Premiere Thursday, January 21st at 11 PM ET/PT
Each half-hour episode will shed light on themes such as bio-hacking, cyber-kidnapping, digital warfare, online cults, pornography addiction, the webcam sex trade and more.

[11/24/15 - 11:04 AM]
ABC Family Announces Winter Premiere Dates
New scripted drama "Recovery Road" and fan favorite "The Fosters" will now premiere on Monday, January 25.

[11/24/15 - 11:01 AM]
Hallmark Channel Is the Most-Watched Network for the 3rd Consecutive Weekend Among Households, W25-54 and Total Viewers
The Hallmark Channel spins the numbers for the week of November 16-22.

[11/24/15 - 10:38 AM]
With the Cast of "Star Wars: The Force Awakens," "Kimmel" Draws Its 4th-Biggest-Ever Monday Audience
ABC spins the late-night numbers for Monday, November 23.

[11/24/15 - 10:16 AM]
New Year, New You! TLC Amps Up Friday Nights with the Return of Fan-Favorite TLC Talent
Fan-favorite talent including Stacy London, Clinton Kelly, Devyn Simone, Monte Durham and Lori Allen come together to make Friday nights bigger and better than ever.

[11/24/15 - 10:00 AM]
Big Bird, Elmo and Cookie Monster Are Back as "Sesame Street" Debuts Its 46th Season Saturday, Jan. 16, 2016 on HBO
The award-winning show will include 30-minute episodes, new preschool-relevant themes, new show opening and closing songs, an updated set, a new segment called "Smart Cookies" and a new cast member, Nina.

[11/24/15 - 09:01 AM]
LL Cool J to Host the 17th Annual "A Home for the Holidays," An Entertainment Special Celebrating Families, To Be Broadcast Friday, Dec. 18 on the CBS Television Network
Special performances are dedicated to these children and their new adoptive families, whose stories are featured in pre-taped segments to help raise awareness of this important social issue.

[11/24/15 - 08:51 AM]
Monday's Broadcast Ratings: NBC Holds Off Surging ABC in Demo Race
The Peacock leads the night among adults 18-49 while the Alphabet is the most-watched network.

[11/24/15 - 08:37 AM]
NBC Sweeps 6 of 6 Monday Half-Hours Among the Big 4 in 18-49
NBC spins the numbers for Monday, November 23.